1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

The importance of reviews for local business

Discussion in 'Local SEO' started by davids355, Aug 29, 2019.

  1. jcsuperstar

    jcsuperstar Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 21, 2012
    Messages:
    555
    Likes Received:
    165
    Location:
    uk/spain/vegas sometimes
    Out of curiosity, why would you respond to 5 star reviews? What's the value in that?
     
    • Thanks Thanks x 1
  2. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    14,958
    Likes Received:
    13,616
    Home Page:
    Its what social media is all about - interacting with your customers and showing them that you are a) a real person and b) you actually care about them. In my experience its one of the most important things to customers - when you are buying a product of service you don't just want to be a number, you want to feel important, you want the business to actually value you as a customer. Getting replies from companies after you post a review further reinforces that.

    A good example of this - my mum recently had a great experience with a company - can't remember what company it was, but she posted a 5 star review when she received the email requesting her to do so. She was really happy with the service already, hence the 5 star review. But she called me to explain that they had replied to her review and left her a really nice message saying thanks. She was just as excited about that message as she was about the original service, because it meant she was valued and listened to by that company.

    Edit: Another more practical reason which may or may not be relevant - if you reply to all reviews then you are adding more content to the review and I believe Google take review data into account as one of their ranking factors, so perhaps more content in each review might be beneficial in that respect as well.
     
    • Thanks Thanks x 1
  3. OlafRustle

    OlafRustle Junior Member

    Joined:
    Dec 7, 2018
    Messages:
    170
    Likes Received:
    81
    Yes they seem to count replying for reviews as a thing "active accounts" do. It even prompts you to respond on the GMB app.
     
    • Thanks Thanks x 1
  4. BusinessMachine

    BusinessMachine Jr. VIP Jr. VIP

    Joined:
    Dec 31, 2009
    Messages:
    208
    Likes Received:
    30
    Gender:
    Male
    Occupation:
    Money Maker
    Location:
    USA
    Plus you can put keywords in your replies.
     
    • Thanks Thanks x 2
  5. nightflower

    nightflower Jr. VIP Jr. VIP

    Joined:
    Oct 15, 2017
    Messages:
    114
    Likes Received:
    32
    Gender:
    Male
    Location:
    Vancouver, CA
    Does this actually do the trick? Anyone have confirmation? We’ve been careful to avoid that as it’s not quite natural for most businesses to respond with keyword rich details.
     
  6. Camila Saunders

    Camila Saunders Newbie

    Joined:
    Monday
    Messages:
    2
    Likes Received:
    0
    Gender:
    Female
    Reviews are no doubt very important for local business. Reviews always creates a good impressions for business. No. of reviews increases users visiting on the site. Thanks for posting such a valuable topic. Keep posting!