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The importance of on page SEO

Discussion in 'White Hat SEO' started by davids355, Oct 31, 2016.

  1. davids355

    davids355 Jr. VIP Jr. VIP

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    I know this is a pretty obvious one - on page SEO is very important and as everyone always says - if you havn't got your on-page SEO perfect then you are going to struggle with ranking your site regardless of how many links you build.

    Well I just got some first hand proof of how much of a difference it can make - through a stupid mistake that I made.

    I posted a thread here about change of URL and loss of ranking as a result -
    https://www.blackhatworld.com/seo/is-that-how-youre-going-on-google.888641/#post-9406594

    When I looked into it further I realized that I did get all of my rankings back except for two keywords (My two primary keywords actually).

    Each one has a search volume of around 4000/month and the competition is also quite high.

    On my original URL I was ranking #27 and #23 respectively for those two terms but on the new domain I was not ranked anywhere in the top 100 for either term.

    I had put this down to the domain change but then I realized two things -

    1.The old domain was exact match for one and partial match for the other
    2.The new domain came with new branding, a new theme and a new homepage structure and stupidly I forgot to mention the two main keywords anywhere on the page (Previously it was mentioned in all of the parts I had removed).

    Anyway to cut a long story short those changes and the loss of on-page optimization has completely wiped out my two main terms which to me shows just how important on-page is.

    I have rectified everything now and I optimized the page for the primary keyword and also set up density as follows -

    primary keyword - 1.47%
    secondary keyword - 0.59%

    I am hoping that doing so is going to push those terms back to where they were on the old domain, or higher.

    Lets see.
     
  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    Yup, you have to get on page SEO right or it will be a struggle.
     
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  3. Bloggeradamsmith

    Bloggeradamsmith Regular Member

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    Yes, On page & Off page are totally different, If you fully optimized on page work to your site, Definitely you get better result
     
  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Funny as well thought because I noticed in a recent study by ahrefs they were seeing devaluing of on-page factors. For example they listed a few very competitive terms where the top 3 results did not have the term mentioned at all in title-

    https://inbound.org/discuss/on-page...arch-queries-to-learn-that-research-by-ahrefs
    https://ahrefs.com/blog/on-page-seo/

    I think maybe Google looks at the entiring picture when it is looking at relevance - Its interesting in my case because I have deliberately avoided using any exact match in my offsite so far so I guess on-page was one of the only things google could use to determine relevance where as if you have a higher percentage of exact match anchors coming from external links then I guess you can get away with a lesser optimized page, like clearly some of the pages ranking in the study done by ahrefs.

    And equally I wonder if you can get over optimization penalty just based on a combination of on-page and off-page?????
     
  5. Victor Hin

    Victor Hin Newbie

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    you can read https://www.amazon.com/Your-SEO-Sucks-Outsourcing-Consultant-ebook/dp/B00H42DIO2. it very intersting and informative specially onpage and offpage seo. worth the try
     
  6. Nargil

    Nargil Jr. VIP Jr. VIP

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    The onsite is becoming more and more important these days and it's not hard to figure why.

    The reason why most of us got screwed by the latest Penguin update was bad anchor ratio. We targeted exact match anchors way too much. But why have we done that? Because we thought that the anchors tell Google what the website is about. Well... yes and no. As you can see, Google doesn't need that. All it tells Google is, that "yeh, this guy is trying to do SEO, screw him over". So with every single Penguin update, the ideal (depending on the niche) exact match percentage is lowering and lowering. That means, that the importance of onsite SEO is growing and growing, because one way or the other, Google has to somehow determine what the site is about. And with Hummingbirds and other updates, the semantic recognition of Google bots is getting smarter and smarter (soon it will gain conscience and nuke the world). So I personally ignore exact match anchors completely and go with some really long partial matches tops. Rest just brand, URL, some LSI and generic here and there.

    Times of overthinking the anchor ratios are gone. Today is time to overthink your onsite optimization.
     
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  7. davids355

    davids355 Jr. VIP Jr. VIP

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    Agree with this for sure. Good example is with the site I was referring to - in the past I was building a lot of exact match anchors and my site kept getting tanked really fast. Then I changed tactic this time and didn't build any exact match anchors at all, just a lot of brand / naked / partial match / LSI etc and good on-page and it jumped straight in to #27 from that.
     
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  8. Brousecu

    Brousecu Newbie

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    Here are some useful tips on getting more traffic:
    1. Providing quality content
    2. Update your website regularly with new content
    3. Ensure that your content matches your site description and keywords.
    4. optimization
     
  9. We Bring Rank

    We Bring Rank Jr. VIP Jr. VIP

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    Choosen keyword density is very much matter for onpage seo . It is very much important for SERP Ranking
     
  10. Aqua Web

    Aqua Web Newbie

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    how i can improve my OnePage SEO in blogger ?
     
  11. seo dean

    seo dean Jr. VIP Jr. VIP

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    Nowadays try to optimize on page to your site in order to gain more traffic.Use quality content with good keywords.Update your content regularly to look as fresh and upgrade your site to rank high.
     
  12. trafficexpert393

    trafficexpert393 Jr. VIP Jr. VIP

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    One of the first mistakes that I made early on was not putting enough energy into the on-page optimization.