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The importance of mobile search

Discussion in 'Black Hat SEO' started by SweTech, Jun 8, 2011.

  1. SweTech

    SweTech Power Member

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    Mobile search is becoming increasingly important for marketers. People are using smart phones like never before. Hence, it is important for us IM´ers not to forget that mobile search differs from a normal pc search in many ways.

    One out of seven searches are taking place today from a mobile. For certain segments like restaurants, almost 30 percent of the searches are via mobile phones, according to Google Webinar “Are You Mobile Ready?”

    The main difference is that local search results will rank better in the cell phone compared to an ordinary PC. This means it´s even more important that you work properly with your Google Places page if you want a good ranking and visibility of mobile phone users. Google Places will become more and more important the more we use our smart phones.


    Due to the mobiles small screens, it is even more important to rank in the top three results in the SERP. This mean that Google Adword users must bid more aggressively to get the same effect as on a “normal” search.

    Android users are always logged in at Google, so they often get a personalized search results that take account of previous searches.


    It would be interesting to know what your take is on the mobile SEO from a blackhat perspective :)
     
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  2. TheMatterOfAllEvil

    TheMatterOfAllEvil Newbie

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    Interesting question. I personally think that the search quotes are shorter then if the user does a search on his desktop or laptop.
     
  3. 0_inspiration

    0_inspiration Regular Member

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    Didn't Google partner up with Verizon and pretty much say Paid Rankings are fine on the mobile web? sure I heard something like that when Net Neutrality was being discussed.
     
  4. klf2008

    klf2008 Newbie

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    a new battle for us
     
  5. oxonbeef

    oxonbeef BANNED BANNED

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    Mobile is a large slice of my business, I have google mobile app on my Blackberry
    walk into a business and say "niche" or whatever business they are into it and
    show them the results.
    Sale 9x out of 10.
    Mobile optimization is slightly different then web but a lot easier to rank on as people
    are still overlooking it.
     
  6. RuleTheWorld

    RuleTheWorld Junior Member

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    Considering my sites are only really micro niche I don't have to worry about it much, only about 5% of all visitors visit using a mobile device. While this is still a fairly large number, I need to prioritize my larger clientele base first. Mobile search is definitely going to be extremely important in the coming years when mobile technology (specifically data speeds) become increasingly superior to what we have now.

    I imagine a future when your car breaks down, you can whip out your mobile device say "tow truck closest to me" and the device or search engine will automatically sort out the results, finding the closest one to you and then placing an order with only a few prompts. Definitely going to be cool.
     
  7. oxonbeef

    oxonbeef BANNED BANNED

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    That's what google mobile app does now except you just say "tow truck" the phones GPS sorts out the rest.
     
  8. ankitdvl

    ankitdvl Newbie

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    thanks for creating this thread. i am also very eager to know how we can use the mobile phone market for IM..
     
  9. sstcredo

    sstcredo Newbie

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    Most people are searching for iPhone apps.....
     
  10. bhAmanda

    bhAmanda Newbie

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    Also, with your sites and mobile ready... I noticed a difference in the way my sites looked through different phones, like an evo that has a considerably large screen, and a cheaper phone that has a smaller screen, links didnt look right, couldn't really see the structure, etc... Of course this was with a blog.

    On the evo, you could really see my site, and just expand it correctly...

    My site had been optimized for mobile.