Most of my SEO has consisted of one way links straight to the money site, but I'm starting to think that it has become a less effective option. I started thinking about Link Wheels, and it seems to me that Link Wheels will help you rank higher because of it's structure. For example... a lot of Link Wheel providers have this type of link structure. Money Site <- Web 2.0 <- Article Blast <- Blog Comments, Profile Links, Social Bookmarks. The one way links I've been building have this type of structure. Money Site <- Article Blast, Web 2.0, Blog Comments, Profile Links, Social Bookmarks. Now, let's look at the way Google sees this. The way I've been doing it is telling Google, "Hey, this website likes my website and feels its important and therefore is linking to my text with a certain anchor text keyword" Whereas the Link Wheel is telling Google.. "Hey! John(Profiles), Sally(Blog Comments) and Jeff(Social Boomarks) really like what Ben(Article Blast) is talking about. Of course Ben loves what Sarah(Web 2.0) is raving about. Although, Sarah thinks Tom(Money Site) has the most important information regarding this topic. Therefore, Tom is the most popular and more authoritative figure of all." ^ That is a Link Wheel.... Let's say our niche is car insurance.. and our website is 12345carinsurance.com. When we build one way links to our money site with the anchor text "car insurance" it's telling Google that one particular site thinks our money site is relevant to the keyword "car insurance". When we build a link wheel to our money site, it's telling Google that MULTIPLE websites all discussing the same keyword "car insurance" think that 12345carinsurance.com is the most important website relating to car insurance. It's kind of like high school... One way money site links = Your friend thinking your cool Link Wheel = Your entire high school thinks you are the coolest. Link wheels are different than one way links because we can create a sort of "community of websites" that all are related to one keyword and who all eventually link to the money site. Google sees that these different websites are all speaking of the same thing, and are all connected, yet they all eventually point to one site. Not only does the link wheel have contextual content around it, but each website with contextual content is pointing to the next... and eventually it ends up pointing to your website. Isn't this exactly how natural, white hat link structures are built? One authoritive website at the top, linked to by the less authoritative websites, which are interlinking below it with each other? I know this seems like I'm not really saying anything, but it's kind of a "DUH" moment for me. If I focus on creating links that are interlinked, that are all talking about the same subject and eventually link to my website... wouldn't that be showing Google that I am at the top of my niche? Sorry for the rant.... just trying to throw something out there in this fucked up Post-Panda world.