The Importance of Choosing the Niche Market before Getting Started As an Affiliate Just think about it: no down payment, easy generating profits, no need to invest in an office set up! No wonder, affiliate marketing has become one of the most popular means of making money over the internet in recent years. Just anybody with business acumen can get into the affiliate marketing. But does everybody emerge as a successful affiliate? The answer is NO. So what is the shortcoming? Actually there are a number of affiliates who grossly lack the focus and make the mistake of targeting a very large market offering variety of products to different sets of people. Well, it is a wrong approach. The first step to success is to choose a niche product to promote. What is a niche market? A niche market is one that can be easily identified. A niche market is one that comprises the customers having similar interests and needs as your website and can be targeted and reached easily through direct promotion. A niche market may be composed of the people pursuing different kinds of hobbies, golfers, wine aficionados, collectors of rare gemstones and so on. If you are a website owner or a web host, you have all the liberty to choose a niche market for your affiliate marketing ambitions. But the real problem lies in selecting the right niche to be promoted. It is through intense research and creating an informative web site, you will be able to locate the niche marketing field. Here are some tips to find out the niche market for your affiliate marketing initiatives. Start from there where your passion lies. Locate the areas of your expertise, your hobby or special interest. That will enable you to develop a really interesting and informative website drawing in huge traffic. They seemingly have interest in the area of your expertise, so start from here and promote a niche product having a link with your area of knowledge. Work your brain to locate profit. You have to find out which product has a great demand in the market. But how can you judge this demand? Simply by discovering what people want to find through the internet. There are two ways of accomplishing that: You can take the help of such keyword tools as the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion) or you can use wordtracker (wordtracker.com) to know how many people are taking an interest on a monthly basis on keywords associated with your niche product. Do not choose a field too broad or a product having too specified use; it may prove to be extremely competitive. It is rather wise to target a concept like a car, camera, computer and the like where you will get easy access to a number of customers.