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The Half-Life of A YouTube Video Is 6 Days

Discussion in 'YouTube' started by The Scarlet Pimp, May 27, 2010.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    If you use YT to advertise then read this. Seems you only have two weeks to make the sales. After that it will drop off quickly...


    The Half-Life of A YouTube Video Is 6 Days

    A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

    That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

    Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there's probably more video to choose from.)

    What's this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they're published, because the hits come early.

    It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn't act fast, then they could miss an opportunity to get eyeballs.


    http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
     
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  2. phatzilla

    phatzilla Supreme Member

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    Depends on the Video. My videos are all getting views in a linear manner.
     
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  3. Fireboltgirl

    Fireboltgirl Regular Member

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    The type of video would have a difference to half life as would the level of competition.
    For example a new hit music video might hit number 1 for a few months and get longer
    exposure. And as more people join the internet/understand video uploads the shorter the
    overall life will become. Thanks for the info ;)
     
  4. rocsk79

    rocsk79 BANNED BANNED

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    sorry that report seems like bullshit.

    I have had videos that have been stuck in the XXX view count range and then exploded a couple of monthes later because of a specific keyword and start getting 1K views a day.

    A lot of my vids have been "late bloomers" and suddenly gotten popular after they have been up for a while.
     
  5. goawayplease

    goawayplease Regular Member

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    There's a difference between the "average" video and videos used by marketers.

    Band vids, and movie trailers will probably exhibit the same deviation from the norm due to the viral factor. Based on the power of now so tied to the social phenomena, this data is probably pretty accurate.

    Some guy posts a video of his kitten, links it to his twitter, facebook, and emails it to his family. Within a week everybody has checked out the video and nobody gives a damn anymore, not even the guy who posted it.

    Deviation from the norm, the kitten is doing something silly like playing piano or singing along with the new Lady Gaga song; vid goes viral, and we have to watch the video on the news and cry about how society has gone insane.
     
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