We've heard it all.... The negative effects of Panda and Penguin Adsense accounts banned Adwords accounts banned No more direct linking Penalties, suspensions Reporting competitors Negative SEO tactics Google representatives difficult to get ahold of Manual reviews Webmaster tools turning into a way to trick people into getting penalized Google analytics doing the same And so much more... All it's done is push people to try more spammy, blackhat ways of gaming the system and has made Google a worse search engine, forcing them to create more strict guidelines that have become unreasonable and are hurting more and more whitehat sites and honest, hardworking SEOs. The question is this: What are we going to do about it that won't hurt anyone but Google? Ideas that have been thrown around: - Boycotting Google This doesn't help, since clients all want high Google rankings and SEO is geared mostly towards Google - Negative SEO to authority sites This doesn't seem to work since they are getting special treatment by Google already - Reporting authority sites Same. - More blackhat tricks to game the system Causes more regulations to be put up -- may ultimately be the answer, unfortunately. Anyone else have any big/creative ideas on this?