1 - isn't SEO getting a little too crowded to be economic for a site owner? 2 - will google find a way to fight webmasters manupulations on search results? 3 - and finally, will facebook replace google for search? (personalization and localization of search) Sitting down with some my collgues (super affiliates and SEOs), there were claims that SEO has roughly about 2 years of full power, and after that will lose its importance as facebook personalized search will kick in. my thoughts: 1 -crowded? it is always possible to find long tails... 2 - as long as BHW exists, big G will have to continue working hard , but for white hats, it's becoming harder and harder to promote their sites. 3 - the big bang. once facebok search kicks in, white hat SEO as we know it, is no more. Ii'll be happy to hear your thoughts on the matter.