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The Future of Review Funnels (7878)

Discussion in 'White Hat SEO' started by bigreddog, Oct 28, 2014.

  1. bigreddog

    bigreddog Newbie

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    Some questions/thoughts on the long-term prospects of review funnels (the excellent 7878 method).

    Do you guys think the review sites (Google Places, Tripadvisor, Yelp etc.) will eventually step in? It kind of defeats the sites' 'objective consumer advocate' position if bad reviews are filtered out. And that could ultimately affect their traffic and bottom lines. So are they likely to make funnels a ToS violation? That could be a problem for people here who are tied down to 6-12 month ORM contracts that are based around the funnel method.

    Or do the sites just have no control over funnels? Does it really not matter what they say in their ToS? People say not to incentivise reviews because it violates the ToS, but I think the bigger issue there is legal concerns - so that's a different situation. And at the end of the day, what are they going to do about funnels? They normally hate delisting businesses, so I don't see that happening... The only possible issue could be if a business did sponsored listings with a review site. They could maybe shut that down?

    I guess they could find out that a business was using a funnel in a few ways, e.g. noticing a sudden boost in 4/5 star reviews, or noticing that most reviews are coming from a single source (the funnel page)... Maybe there are workarounds to this?

    I'd be interested to hear your thoughts.
     
  2. itsmeberg

    itsmeberg Newbie

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    I think we will know shortly
     
  3. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Hi big dog, what are you talking about?
     
  4. bimbimpr

    bimbimpr Junior Member Premium Member

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    how about premium pinning?
     
  5. bigreddog

    bigreddog Newbie

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    Hi Skyrocket, I'm talking about the review funnel method that was created by 7878 over on the offline forum. I posted here because I guessed you white-hat SEO guys would have a less-invested view of the situation, but that might have been the wrong move. Sorry if this is the wrong place...

    The model basically involves asking customers to an offline business to post a review online. They get taken to a site owned by the business where they say whether they had a good or bad experience. If it's a good experience they're invited to post to a major review site. If it's a bad experience they get forwarded to the business' management to try and address the problem before a bad review is posted.