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The FTC Is After Google For Anti-Trust

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Apr 8, 2010.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    FTC Close to Challenging Google?s Acquisition of AdMob
    http://mashable.com/2010/04/07/ftc-google-admob-challenge/

    Staff at the Federal Trade Commission are poised to recommend that the U.S. government challenge Google?s acquisition of mobile ad network AdMob for antitrust reasons, according to multiple reports.

    Yesterday a report from the Wall Street Journal indicated that the FTC has assembled a litigation team that could be utilized in any lawsuit filed against Google. Now a new report from Reuters suggests that the FTC will indeed make a recommendation to block the Google AdMob acquisition.

    Google announced the $750 million purchase of AdMob in early November ? nearly five months ago. Since then, it has sat in regulatory purgatory as the FTC mulls whether the deal will result in an over-consolidation of advertising power. All the while, Apple?s been making the most of the AdMob acquisition downtime, launching its iAd platform tomorrow.

    If the FTC?s staff does recommend that the government pursue litigation against Google, it would still require approval from the commission?s higher-ups (the commissioners and the Director of the FTC?s Bureau of Competition especially). Regardless, it would at the very least delay the Google-AdMob deal for many more months.

    Apple?s recent entry into the ad space could make all of the difference in whether the Google-AdMob deal is blocked or not. Google is very likely to point towards Apple?s iAd platform as a sign that the market will remain competitive, even after the acquisition. Whether regulators will agree is a question that only time will answer.

    The result is that Apple has a head start on Google.

    :apple:
     
  2. Silencer

    Silencer Senior Member

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    They're going mad with power.
     
  3. Moto801

    Moto801 Senior Member

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    Iad sounds pretty interesting...
     
  4. Grandslam

    Grandslam Senior Member

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    Search engine monopoly? Check.

    Satellite images of the entire world? Check.

    Word processor? Check.

    Driving directions database of the entire world? Check.

    Web browser? Check.

    VOIP? Check.

    Cell phone OS? Check.

    I think a cellular ad network was one step too far. Looks like the FTC might be thinking the same thing.
     
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  5. MsMoneyMagnet

    MsMoneyMagnet Registered Member

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    It was only a matter of time. I'm surprised this hasn't happened sooner. Hopefully the big G will get a taste of its own bullshit. :rolleyes:
     
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  6. Newo92

    Newo92 Registered Member

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    Not to mention the world's largest online video directory.
     
  7. Vance

    Vance Newbie

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    ^Check.

    Hmm, I'll have to see what this leads to. Google will certainly show some resistance on this one.
     
  8. g111k

    g111k Regular Member

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    You know what I'd really like to see taken care of?

    When you type something like "keyword tool" or any other queries that are directly related to services Google offers... It will practically ALWAYS show up in 1st PPC spot (and organically) and I'm pretty sure this is regardless of the $$$ you bid on same keywords or number of links u get to outrank them

    Am I supposed to believe they run adwords campaigns to pay themselves for these ads? I bet they write this off as expenses when doing income tax too!
    Posted via Mobile Device
     
  9. voyevoda

    voyevoda Regular Member Premium Member

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    Apple must be smiling. They were courting AdMob when Google slipped in with a slightly better offer.
     
  10. grabdavid

    grabdavid Registered Member

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    Its a complete monopoly being able to bid on your own auctions.

    I believe it should be made illegal for google to bid on keywords and ad placement. The Nature of an auction when you are selling your own product is that you cannot place a bid on it, ebay for example you cannot place a bid on your own product.

    Any way it wont be long until google spread themselves to thin. Running a large amount of services decrease there ability to provide leading products.
     
  11. g111k

    g111k Regular Member

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    Exactly... Google always claiming top ppc and seo placements for these keywords is no different to lottery owners winning their own lotteries, no?
    Posted via Mobile Device
     
  12. dirtbag

    dirtbag Senior Member

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    Rightfully so. I hope Google takes a slap backwards on this one...