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The Five Iron Rules of a Sustainable PBN #GivingBack

Discussion in 'Black Hat SEO' started by jimbobo2779, Sep 10, 2016.

  1. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    If you're serious about getting a lot more search engine traffic to your target website, you may want to build a PBN. PBN is a collection of blogs built on drop domains. These drop domains have existing backlink equity and can turbo charge your target site's search engine results. With that said, it’s very easy to build a sloppy PBN. Instead of boosting your search engine results, your PBN could get detected by Google quickly and penalized. All that time, effort and money you invested in your PBN are flushed down the toilet.

    If you’re serious about using a PBN or several PBNs to build up your target website's overall traffic volume, you need to focus on building a sustainable network. There are 5 iron rules for PBN sustainability. Ignore these rules at your peril. At the very least, these rules ensure that you set things up so that it's harder for you to be sloppy.

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    You have to understand that you only need to slip up once for Google to notice and for Google to drop the ban hammer on your whole network. Talk about a nasty shock. Also, when you follow these rules, you establish a standard practice or habit so that your PBN isn't easily detected at any point in the future.

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    Rule #1: Variation is Non Negotiable

    You have to mix things up to make it seem to Google that your private blog network is not a network at all.

    Make the websites in your network look like they are completely unrelated to each other.

    How can you create this illusion? Well, you can vary the following factors:
    • Domain Registrar
    • Name Servers
    • Hosting IP
    • Whois Info
    • Anchor Texts
    • Website Content
    • External Links
    The more you mix things up, the more it looks like the different websites in your network are completely unrelated to each other. The last thing that you want to do is to make it clear as the light of day to Google that you are purposefully manipulating and gaming these different domains to create links to gain a search engine advantage.


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    Rule #2: Pay Close Attention to Your Content

    A lot of marketers think that, as long as they use different domain names, Google will not be the wiser.

    Well, think again.

    As Google’s core algorithm continues to evolve and mutate like a virus every single year, you really cannot afford to get caught red handed. Unfortunately, content is often the softest spot in most PBN owners link building system.

    Avoid the temptation of trying to save a few dollars by simply copying and pasting blocks of content. That’s not going to work.

    If Google detects that several websites only contain certain types of content and these pieces of content are copied and pasted regularly within that network, your PBN will stick out like a sore thumb. At the very least, make sure you use original content. However, this is not good enough.

    You also need to change your writing style. You can also do a word check to ensure that terms or specific words mentioned in your content look random. In other words, if Google were to look for a very specialized word, it shouldn’t be able to find it consistently in your network.


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    Rule #3: Unique Content is the Best Policy

    This is bad news for many marketers. After all, unique content can be pricey. Even though you may be paying somebody $5 for 1,000 words, if you need hundreds of thousands of words every single day, those $5 billings can add up quickly.

    Unfortunately, a lot of PBN owners and operators try to get around this problem by simply using software. They spin "seed" content to create "unique" content. Unfortunately, spinning content is not enough because most spinning software don’t really produce 100% original content. The ones that come close, end up producing unreadable garbage.

    Your best alternatives break down into three options.
    1. Spin and edit
      You still use a spinner, but you hire a professional editor from places like the Philippines, India, Bangladesh, or Pakistan to manually edit your spun materials, and feed it into Copyscape. By using this process, you ensure that the content isn’t duplicate content while maximizing readability. Of course, this option requires capital.

    2. Dispense with spinning altogether
      Hire a low quality outsourced writer. The writer ensures you that the content will be 100% original. The problem here is that the content might be of such low quality that you might not be able to convert visitors to pages containing this low quality content. The workaround here is to use such low quality materials for purely link building purposes. Flesh and blood human beings will not see this content. In other words, keep this low quality stuff off your target sites.

    3. Outsource highly readable content from experienced writers
      The upside to this option is that you improve the overall quality of your PBN. This increases the likelihood that you would attract more organic fresh links from the rest of the internet. It also turns each and every blog in your PBN network into potential conversion points. When people end up on those websites, they don’t simply click out. Instead, they might enjoy the content to such a degree that they click on an ad, or otherwise do something that ends up with you getting extra dollars in your bank account. This is probably the most expensive option


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    Rule #4: Never Interlink

    Do not interlink your private blog network together. This is a dead giveaway. As easy as it is to say this rule, most PBN owners overlook it. It's easy to see why.

    If you have a huge network that targets a particular niche, you might forget that you have so many dropped / expired domains in that niche. This is especially true if you consult search engine results to see where to link to. The "authority" site that you think you’re linking to, might turn out to be part of your PBN if you have hundreds, if not thousands, of domains.

    You have to adopt a hardline policy here. Never interlink in any way, shape or form.


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    Rule #5: Watch Your Link Sales Policy

    One of the most lucrative uses of a PBN is to sell links to clients. These are people who are looking to get a nice search engine boost by getting lots of links from niche specific sites. They can do this the hard way, by reaching out to top blogs in their niche, or they can do it the easy way.

    The easy way, of course, is to get in touch with PBN owners and just get nice natural looking links "drip fed" over an extended period of time. The big danger here is if you sell links to clients while using your PBN to boost your own money site's SEO. Somewhere down the line, something might get knocked loose and your PBN may be exposed. If you don’t want to waste all that money you invested in your PBN, it's a good idea not to sell links to clients if you’re using your PBN for internal purposes.

    By the same token, you should not sell sitewide links. Sitewide links are very easy to detect. Instead of selling links that appear on all pages of a particular website, sell content based links the client effectively paid for a guest blog post on your site. You can also sell context based links. Regardless of what you do, you should always sell context based links. What I mean by this is that there has to be a tight niche focus among the links that you are selling so that it looks natural overall.



    Keep the tips above in mind if you're serious about making sure your PBN remains an asset instead of degenerating into a liability. There are no two ways about it-building a PBN requires a lot of time, effort, attention to detail, and, it's hard to admit it, luck. Don't flush all that down the toilet because of sloppiness.
     
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  2. MisterF

    MisterF Jr. VIP Jr. VIP

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    Thanks for the share mate.

    I do wonder if some people understand that difference between a Private Blog Network that they use just for themselves and those who offer / sell links which aren't niche relevent, thus making things look more like a Public network, just hidden slightly better.

    Some good pointers here.
     
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  3. fc-dh

    fc-dh Elite Member

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    Mate i don't wanna be an ashole but the things you have written here is common sense stuff that have been posted at least 20 times in this forum, there is nothing new you bring to the table and i am wondering if this isn't a post to get some attention for your software, i know you don't have your sig off, but still...


    I use to be thinking the same way, build great looking PBN sites like real sites because they will stick and give you longtime juice... I am off that crap now... If you have a network like i do (about 700 domains in total now) it doesn't make sense to build "real" sites, you will never get that ROI right even in high paying niches.

    I rather have a view of my domains banned and build up again for a view bucks with spun content then to spend an arm and a leg to build out a lot of domains with real content and social stuff etc, i only want the link juice anyway....
     
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  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Nice tips - totally agree with them all. And yea, definitely best to avoid selling links otherwise it defeats the object. If you want a PBN to sell links then you can build one just for that purpose but if you really want your own PBN in order to rank your own sites then why dilute its power by selling links to others.
     
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  5. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    I see people posting simple questions quite often and also get asked simple types of questions such as which host (singular) to put their PBN domains on so even though it seems simple to you it certainly is not to a lot more people than you may realise.

    I don't really feel like I need to justify leaving my sig on for this post, if people are gonna leave their sig on for every post they make why should I be the exception? It's not like I am making any reference to any of my software / services in the post directly or anything like that., I don't need to do that as you have just done it for me. Thanks.
     
  6. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    This is true, I maybe should have clarified some more that it is ok to sell links on your PBN if it's sole purpose is to sell links on just to keep it separate from PBNs that are actually private for your own purposes.

    Cheers. I'm sure a lot of people maybe don't realise the difference between a public and a private network.
     
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  7. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Highlighting points are great. And the interlinking portion is a MUST to read as many carelessly think its fine to interlink. Great guide!
     
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  8. deepblack

    deepblack Regular Member

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  9. SEOplusplus

    SEOplusplus Registered Member

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    Many thanks for this article
    it is really helpful :)
     
  10. Joseph Lich

    Joseph Lich BANNED BANNED

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    Too many rules make me feel like a thief; they prevent me from doing anything. I would spend an ear or a finger testing PBN.
     
  11. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP

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    Thanks for the share, a lot of good info for people that are interested in building PBN's
     
  12. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    I took a look at your post and replied.

    To everyone else, I am glad you are seeing some helpful tips here. If this could stop just 1 person from making some simple mistake that could get a PBN deindexed it is worth the time taken to write it.
     
  13. hippo123

    hippo123 Jr. VIP Jr. VIP

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    I know its probably a bad idea to link all my PBNs with 1 link each to my money site.

    Would this be a big foot print?
     
  14. Lampara

    Lampara Senior Member

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    thanks for the tips jim!!

    okay one big question...

    what is the best way to get an expired domain?! haha kidding! anyways!

    i have a question in mind..

    what domain will you get???


    www.domain.com? TF 35

    VS

    http://www.domain.com? TF 15

    this are the same domains.

    another scenario

    www.domain.com? RD 5 , TF 30 <-- you only have 5 backlinks that has page URL(MJ) of TF 24+
    http://www.domain.com? RD 5, TF 30 <-- you only have 5 backlinks that has page URL(MJ) of TF 24+

    VS

    www.domain.com? RD 15 , TF 15<-- you only have 3 backlinks that has page URL (MJ)of TF 15+
    http://www.domain.com? RD 15, TF 15<-- you only have 3 backlinks that has page URL(MJ) of TF 15+
     
  15. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    In the first scenario I would go for the higher TF, I don't see where the difficulty would be in choosing that one.

    Second scenario; I would usually go for the TF30 with 5 really good links than a domain with slightly more decent links.

    I'm glad you liked the post mate.