If you're serious about getting a lot more search engine traffic to your target website, you may want to build a PBN. PBN is a collection of blogs built on drop domains. These drop domains have existing backlink equity and can turbo charge your target site's search engine results. With that said, it’s very easy to build a sloppy PBN. Instead of boosting your search engine results, your PBN could get detected by Google quickly and penalized. All that time, effort and money you invested in your PBN are flushed down the toilet. If you’re serious about using a PBN or several PBNs to build up your target website's overall traffic volume, you need to focus on building a sustainable network. There are 5 iron rules for PBN sustainability. Ignore these rules at your peril. At the very least, these rules ensure that you set things up so that it's harder for you to be sloppy. You have to understand that you only need to slip up once for Google to notice and for Google to drop the ban hammer on your whole network. Talk about a nasty shock. Also, when you follow these rules, you establish a standard practice or habit so that your PBN isn't easily detected at any point in the future. Rule #1: Variation is Non Negotiable You have to mix things up to make it seem to Google that your private blog network is not a network at all. Make the websites in your network look like they are completely unrelated to each other. How can you create this illusion? Well, you can vary the following factors: Domain Registrar Name Servers Hosting IP Whois Info Anchor Texts Website Content External Links The more you mix things up, the more it looks like the different websites in your network are completely unrelated to each other. The last thing that you want to do is to make it clear as the light of day to Google that you are purposefully manipulating and gaming these different domains to create links to gain a search engine advantage. Rule #2: Pay Close Attention to Your Content A lot of marketers think that, as long as they use different domain names, Google will not be the wiser. Well, think again. As Google’s core algorithm continues to evolve and mutate like a virus every single year, you really cannot afford to get caught red handed. Unfortunately, content is often the softest spot in most PBN owners link building system. Avoid the temptation of trying to save a few dollars by simply copying and pasting blocks of content. That’s not going to work. If Google detects that several websites only contain certain types of content and these pieces of content are copied and pasted regularly within that network, your PBN will stick out like a sore thumb. At the very least, make sure you use original content. However, this is not good enough. You also need to change your writing style. You can also do a word check to ensure that terms or specific words mentioned in your content look random. In other words, if Google were to look for a very specialized word, it shouldn’t be able to find it consistently in your network. Rule #3: Unique Content is the Best Policy This is bad news for many marketers. After all, unique content can be pricey. Even though you may be paying somebody $5 for 1,000 words, if you need hundreds of thousands of words every single day, those $5 billings can add up quickly. Unfortunately, a lot of PBN owners and operators try to get around this problem by simply using software. They spin "seed" content to create "unique" content. Unfortunately, spinning content is not enough because most spinning software don’t really produce 100% original content. The ones that come close, end up producing unreadable garbage. Your best alternatives break down into three options. Spin and edit You still use a spinner, but you hire a professional editor from places like the Philippines, India, Bangladesh, or Pakistan to manually edit your spun materials, and feed it into Copyscape. By using this process, you ensure that the content isn’t duplicate content while maximizing readability. Of course, this option requires capital. Dispense with spinning altogether Hire a low quality outsourced writer. The writer ensures you that the content will be 100% original. The problem here is that the content might be of such low quality that you might not be able to convert visitors to pages containing this low quality content. The workaround here is to use such low quality materials for purely link building purposes. Flesh and blood human beings will not see this content. In other words, keep this low quality stuff off your target sites. Outsource highly readable content from experienced writers The upside to this option is that you improve the overall quality of your PBN. This increases the likelihood that you would attract more organic fresh links from the rest of the internet. It also turns each and every blog in your PBN network into potential conversion points. When people end up on those websites, they don’t simply click out. Instead, they might enjoy the content to such a degree that they click on an ad, or otherwise do something that ends up with you getting extra dollars in your bank account. This is probably the most expensive option Rule #4: Never Interlink Do not interlink your private blog network together. This is a dead giveaway. As easy as it is to say this rule, most PBN owners overlook it. It's easy to see why. If you have a huge network that targets a particular niche, you might forget that you have so many dropped / expired domains in that niche. This is especially true if you consult search engine results to see where to link to. The "authority" site that you think you’re linking to, might turn out to be part of your PBN if you have hundreds, if not thousands, of domains. You have to adopt a hardline policy here. Never interlink in any way, shape or form. Rule #5: Watch Your Link Sales Policy One of the most lucrative uses of a PBN is to sell links to clients. These are people who are looking to get a nice search engine boost by getting lots of links from niche specific sites. They can do this the hard way, by reaching out to top blogs in their niche, or they can do it the easy way. The easy way, of course, is to get in touch with PBN owners and just get nice natural looking links "drip fed" over an extended period of time. The big danger here is if you sell links to clients while using your PBN to boost your own money site's SEO. Somewhere down the line, something might get knocked loose and your PBN may be exposed. If you don’t want to waste all that money you invested in your PBN, it's a good idea not to sell links to clients if you’re using your PBN for internal purposes. By the same token, you should not sell sitewide links. Sitewide links are very easy to detect. Instead of selling links that appear on all pages of a particular website, sell content based links the client effectively paid for a guest blog post on your site. You can also sell context based links. Regardless of what you do, you should always sell context based links. What I mean by this is that there has to be a tight niche focus among the links that you are selling so that it looks natural overall. Keep the tips above in mind if you're serious about making sure your PBN remains an asset instead of degenerating into a liability. There are no two ways about it-building a PBN requires a lot of time, effort, attention to detail, and, it's hard to admit it, luck. Don't flush all that down the toilet because of sloppiness.