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The Fake Traffic Schemes that are Rotting the Internet

Discussion in 'Black Hat SEO' started by Asif WILSON Khan, Sep 26, 2015.

  1. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Marketers thought the Web would allow perfectly targeted ads.
    Hasn?t worked out that way.




    Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint?s prepaid cellular group, mainly figuring out where the carrier should spend its ad dollars?print, outdoor, digital, or broadcast. TV was always at the top of the pyramid. A TV campaign was like ?the Air Force,? Amram says. ?You wanted to get your message out, you did carpet bombing.? But TV wasn?t cheap, nor did it solve ?that age-old question: Half of my marketing is working, half of it is not, and I don?t know which half.?
    About 10 years ago, not long after Google went public and Yahoo! was still worth upward of $50 billion, attitudes shifted. Digital search and display ads had the potential to reach TV-size audiences at a fraction of the price. ?People thought it was going to change everything,? Amram says.
    The euphoria escalated again around 2010 with the arrival of programmatic advertising, a typically banal industry term for what is, essentially, automation. The ideal programmatic transaction works like this: A user clicks on a website and suddenly her Internet address and browsing history are packaged and whisked off to an auction site, where software, on behalf of advertisers, scrutinizes her profile (or an anonymized version of it) and determines whether to bid to place an ad next to that article. Ford Motor could pay to put its ads on websites for car buffs, or, with the help of cookies, track car buffs wherever they may be online. Ford might want to target males age 25-40 for pickup-truck ads, or, better yet, anybody in that age group who?s even read about pickups in the past six months....

    http://www.bloomberg.com/features/2015-click-fraud/

     
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  2. goodperson

    goodperson Elite Member

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    Useful information, thanks mate :)
     
  3. xel3891

    xel3891 Newbie

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    This is so true. That keyword at $670 is a joke! lol
     
  4. karupoiss

    karupoiss Elite Member

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    Interesting article. Buying traffic is very risky unless you buy from the publisher directly and even then you can get screwed.
     
  5. T2tkid

    T2tkid Elite Member

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    It would be interesting to to rank for that $670 per click keyword. It has been known that bot traffic equals to Non-Human. I wonder why people still buy them.