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Discussion in 'White Hat SEO' started by cocoholo, Jan 23, 2009.

  1. cocoholo

    cocoholo Regular Member

    May 4, 2008
    Likes Received:
    Google has this new tool called Search-based keyword tool.


    What it does is to find related keywords specific to the website you entered.
    Find popular websites such as ezinearticles.com and enter your keyword in mind, for instance, 'auto insurance'

    and walah!
    • Thanks Thanks x 19
  2. mjtravis64

    mjtravis64 Newbie

    Nov 29, 2008
    Likes Received:
    Great new tool. Thanks for the tip.
  3. acp0rnstar

    acp0rnstar Junior Member

    Sep 29, 2008
    Likes Received:
    Internet slacker
    Los Angeles
    Thanks for the tip
  4. hellokitty

    hellokitty Registered Member

    Aug 3, 2008
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    WONDERFUL, thank you! it has bid suggestions, nice...
  5. Longover

    Longover Power Member

    Jun 9, 2008
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    Another tool to add to my arsenal, thanks man
  6. gottapays

    gottapays Junior Member

    Nov 30, 2007
    Likes Received:
    Home Page:
    Thanks a lot, added to my favorites :)

  7. dsizzle

    dsizzle Registered Member

    Mar 13, 2008
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    Fantastic FREE tool ! In addition to bid suggestions, it also has filtering capabilities.
  8. daymrogersmith

    daymrogersmith Junior Member

    Feb 26, 2008
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    Thanks! I didn't know they had anything like this I always used the "website content" feature of the adwords keyword tool.
  9. haridada

    haridada Senior Member

    Oct 9, 2008
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    Awesome tool. Will defntly come in handy mate.
  10. wisefool

    wisefool Registered Member

    Jan 9, 2009
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    Bookmarked. Will definately come in handy. Thanks for the tip!
  11. digitalblue

    digitalblue Registered Member

    Apr 20, 2008
    Likes Received:
    Google's really been unleashing a lot of goodies for us over the previous year. Search numbers in the keyword tool, then insights for search and now the sk tool.

    Whats next????
  12. Bugalugs

    Bugalugs Regular Member

    Jan 27, 2007
    Likes Received:
    Thanks for the great tip.
    I have copied from Googles site what the tool does.

    What is the Search-based Keyword Tool?

    The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns.
    Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren't necessarily based on your site.
    The keywords are also organized by category. Click any category to expand and view its subcategories. If applicable, you'll also see the keywords organized by brand names.
    Important note: We can't guarantee that these keyword suggestions will improve your campaign performance. Additionally, we reserve the right to disapprove any keywords you add to your campaigns. You're responsible for the keywords you select and for ensuring that your use of the keywords doesn't violate any applicable laws or our Terms of Service.

    How does the Search-based Keyword Tool differ from the Keyword Tool in AdWords?

    The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.
    You may also notice that some of the data (like such as the monthly search volume) may vary slightly between the two tools, which is due to different methods of calculation at this time.

    How does the Search-based Keyword Tool generate its keyword ideas?

    The Search-based Keyword Tool compares your website and current AdWords campaigns against actual, past Google search queries to identify additional keywords that might be relevant for your campaigns. The tool compiles a list of search queries relevant to your website that don't already appear in your AdWords campaigns.
    With access to the actual terms your potential customers are using when they search Google for your products, you may have a better chance of reaching your target audience

    How does the tool decide which landing page and bid to suggest for each query?

    The tool looks at the content on each page within your website, and pairs keyword suggestions with specific pages that seem to be related. These suggestions are based on a quick scan of your site, so we recommend that you check them for relevance.
    Suggested bids data represents the approximate average bid to place your ad in the top three positions of a search results page.

    How does the Search-based Keyword Suggestion Tool determine competition?

    The Competition column is based on the average number of ads showing for a particular query on Google.com (and on other Google search properties, such as google.co.uk), which can help you determine the ad placement's competitiveness. It's depicted as a green bar; the degree to which the bar is shaded indicates its competitiveness. If you export the suggestions, Competition is represented as a number instead. The range for search volume in that case is 0 to 10, with 10 representing the highest degree of competition.

    Does the tool take into account various keyword matching types before recommending keywords?

    Yes. When compiling keyword suggestions, the tool takes into consideration exact, phrase, and broad matched keywords in your AdWords account, as well as negative keywords. By default, the tool is enabled to show you partially matched keywords as part of its list of ideas. This means that the tool will show you keywords that partially match broad match or expanded match keywords that may already be in your AdWords account.
    For example, if you've designated tennis shoe as a broad match keyword within your AdWords account, the Search-based Keyword Tool may suggest tennis sports shoe.
    You can choose not to show partially matched keywords by clicking + More filters and unchecking the box next to Partial matches to keywords in my account.

    Does the tool check paused or deleted keywords in my AdWords account to exclude duplicates?

    Yes. Before generating any suggestions, the tool checks for any deleted, paused, or negative keywords in your AdWords account to ensure that duplicates are excluded.

    Is the Search-based Keyword Tool guaranteed to produce great results?

    No, the Search-based Keyword Tool isn't guaranteed to produce keywords that will improve your campaign's performance. Rather, using the Tool can help you identify new keyword ideas, which may represent new opportunities for your business.
    It's important to review any new keyword ideas before you add them to your account. And, keep in mind that any keywords you add must adhere to AdWords policies.

    Is there a way I can see the top keywords across all categories - and not just those related to my website?

    Yes. From the starting page (where you either chose your website from the drop-down menu or typed in a different website), click the Or see top keywords across all categories link at the bottom. You'll then be able to search for specific keywords or browse by category. Whether you search or browse, the results will encompass the top 800 most-commonly used keywords.

    Is 'Competition' measured differently in the Search-based Keyword Tool than it is in the AdWords Keyword Tool?

    In the Search-Based Keyword Tool, competition is defined as a measure of the number of ads showing on a term; it's depicted as a green bar, and the degree to which the bar is shaded indicates a term's competitiveness. If you export the suggestions, competition is represented as a number instead, ranging from 0 to 10, with 10 representing the highest degree of competition.
    In the AdWords Keyword Tool, competition is defined as a measure of advertisers bidding on a term.

    Hope this helps. Thanks Cocoholo for finding this tool.