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the dirty little secret of the online ad industry that no one wants to talk about

Discussion in 'Media Buying' started by mara datra, Feb 15, 2015.

  1. mara datra

    mara datra Junior Member

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    very simple,,,,who is going to do media buying on sitescout be aware there are ton but ton of bot traffic (impression/click fraud).
    very **carefully** choose your sites there. if you see things like this automatically report this sow they clean them.
    and very weird very few talk about this or i saw answer like dont blame them(what the fuck) or you dont know to do media buying or in paid forums i see no body answer if this come up about sitescout???

    from mediapost.com :
    "There's an enormous amount of budgetary and impression waste taking place because of click fraud," Gluck says. "Ad networks, which have traditionally been seen as suspect, need to eliminate click fraud if they want to be taken seriously by advertisers."


    Many of the sites in these exchanges use multiple layers of I-frames, which further complicated efforts to track campaigns. Sites are able to hide fraudulent traffic behind numerous layers of nested I-frames, leaving advertisers blind to in-view data, according to the study.


    Mpire believes the default trafficking behavior of many RON buys is to include fraudulent and well-known botted sites. Gluck writes in the study that not all marketplace or exchange traffic is bad, but rather simply includes nefarious inventory that ad networks could block, but for some reason do not.**


    The report states that most campaigns are automatically optimized based on CTR and/or eCPM -- so this fraudulent traffic, if left unchecked, will dominate contracted volume. Gluck believes it would only take a little bit of effort to exclude these sites to reduce or eliminate click fraud.
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    if we will do not talk about this and do **buzz** about it... this will continue. as gluck said: **that ad networks could block, but for some reason do not.** and other affiliates for some weird reason say dont blame them i wish to see one of this affiliates in real life:cool: hhhhhhh
     
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    Last edited: Feb 15, 2015
  2. wrxSTi

    wrxSTi Newbie

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    I thought everyone knew this.

    You can easily get 100K or so clicks to your website for cheap... but who is really making those clicks? A human, or an infected computer?
     
  3. mara datra

    mara datra Junior Member

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    listening to...............Drop Frame & Phetsta - Swim (feat. Annie Inkerman)

    i will post my best ways how to know which websites to advertise and how to know if you get fake clicks or real,,,but if other affiliates will also share ideas and ways about this topic ,, this is will be gold thread ...and to post this sites(fake click) so everybody will know them. and the most important part is to do ***buzz*** around this ,,in this way the networks start to their work-------->>

    as gluck said: **that ad networks could block, but for some reason do not.
     
    Last edited: Feb 15, 2015
  4. mara datra

    mara datra Junior Member

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    listening to origin unknown valley of the shadows
     
    Last edited: Feb 21, 2015
  5. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  6. mara datra

    mara datra Junior Member

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    stupid beach listen its not about the date(dumbes) its about what going on and now is more bot traffic then was do your research.
    you are type of people that if they are several years in some forum they feel they know to do money...listen i saw

    **people that in 8-9 months hit the big **numbers** in affiliate marketing** and they dont seat in any forum ok and dont have any blog. and especially dont do courses about affiliate marketing hhhhhhhhhh. some big affiliates do have and i write about them but they came to help others. like dr ngo he provide very good info for free also ruck.

    but i love you hhhhhhhhh:eek:
     
  7. mara datra

    mara datra Junior Member

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    beach is sound as bit** ;) hhhhh i love this tricksss
     
  8. WizGizmo

    WizGizmo Super Moderator Staff Member Moderator Jr. VIP Premium Member

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    One more insult and you get an infraction.

    Thank You - "Wiz"
     
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  9. ChanzGrande

    ChanzGrande Elite Member

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    Wow I thought this looked familiar. Thanks for reminding me of it's origins W130SN. Given our various fields of blackhat I suspect this situation hasn't changed much though. No wonder I always blow through my budgets.
     
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  10. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Yep, Ad-Fraud and Bots are a big problem, here is some more up to date info:

    http://www.adweek.com/news/technolo...about-bots-are-threatening-ad-industry-161849
    http://www.thedrum.com/opinion/2015/02/20/digital-ad-fraud-challenge-its-time-action
    http://www.adweek.com/topic/ad-fraud
    http://www.iab.net/media/file/IABDigitalSimplifiedUnderstandingOnlineTrafficFraud.pdf
    http://www.ana.net/content/show/id/botfraud
    http://www.theglobeandmail.com/repo...ng-levels-of-online-ad-fraud/article22016329/
    http://lmgtfy.com/?q=ad+fraud
     
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  11. Seven4

    Seven4 Power Member

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    Well, I thought everyone knew that a lot of clicks come from bots.

    mara datra, there's no need to be rude to others in this conversation.
     
  12. Mutikasa

    Mutikasa Power Member

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    Well whats the solution? How can we find legit sites?
     
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  13. jinsandy

    jinsandy Regular Member

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    bots is an issue with display. you might be able to get away with doing some site targeting or just avoid display altogether and stick with search and social
     
  14. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    This is mostly a problem for people who are doing RON or buying traffic from a lot of sources without tracking.

    Tracking is always key and even with RON and retargetting you can still identify sites with unusually low quality traffic and exclude them.

    For an affiliate marketer who's got very sophisticated tracking set up this isn't much of a problem beyond a higher initial spend ruling out lower quality traffic.

    It is a real problem for brands who can't actually track. It's just a blanket increase on their ad spend and they would actually need software that identifies non-human clicks. Which is a very do-able thing to setup, but most digital marketing managers aren't going to know or attempt to set this up, especially since there doesn't appear to be a problem. It affects all the brands, so no one's going to get fired for not trying to tackle it just now.

    The bottom line is that if you're an affiliate marketer with a love of tracking and testing, then fraudulent traffic is only a minor nuisance to you.
     
  15. mara datra

    mara datra Junior Member

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    1. you doesn't understand nothing about affiliate marketing or even online business, how i know simple by your answer!!!
    2. the more we talk about things like this and do buzz ...THE BETTER...

    give you an example:

    voluum the tracking platform their domain was flagged by antiviruses company suddenly tons of affiliate saw huge drop in conversions, weird they doesn't send emails or said something about this until affiliates start to do buzz about this in blogs and other places, this is the beauty of the net that things spread quickly.

    bots
    -----
    1. one good factor to stay away from bots its to check from where the traffic come to the site, if you see that the traffic come from search is good traffic.

    but there are also other ways to find out!
     
  16. Vrill

    Vrill BANNED BANNED

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    Fraudulent clicks are today increasing by mediabuyers so their CTR goes up and their ads get more displayed on adnetworks
     
  17. rahulhotmail

    rahulhotmail Newbie

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    How to set up a campaign so that we can know the clicks are from human or from bot ? Can you pls suggest some tools ?
     
  18. rahulhotmail

    rahulhotmail Newbie

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    How ? Can you please share more info on this ?