The Dirty Authority Link Secret the Self-Proclaimed Gurus Don't Want You to Know! This was initially written for the "ahrefs" blog. They asked me to write about something else instead.. when you read this you'll see why. I'm sure it will go down well here on BHW.. If you read all of the popular SEO and online marketing blogs you will see the same "guru" crew preaching the same thing: create high quality content and you will get authority sites to link to you. This is what these clowns likes to call "earning links" and it sounds good and makes them sound like true SEO authority. I'm here to tell you that they are 100 percent full of crap. The same crew that will tell you that you need to earn links the right way, is the same exact crew that will sell you links on any website you want. Let's just assume that you are drooling over a Forbes link. You could create the most amazing piece of content, research for months and publish something that is truly groundbreaking. What are the odds that Forbes actually links to it? I would say you are more likely to win the lottery than get that Forbes link by following the advice of these BS artists. Know how to get that Forbes link? Just contact the guru BS artist and ask him how much to get you a link on Forbes. They will either send you their "price list" or put you in touch with their front man. Not all the gurus are stupid enough to talk prices and leave a communication trail. Most have some goon that fronts with a fake company and takes the orders and then makes sure the transaction goes smoothly. This allows the guru to play stupid when their editors question them about links. Don't believe me? Try it. ..and when you get the email reply from their goon do some research. They will have a cheap website that was thrown together in 5 seconds and there is zero proof that their company actually exists. Another bombshell: there are many of these guru experts that are made up also. They aren't even real people. They are fake personalities that are controlled by the same group. Do some sniffing. It is comical that sites like Forbes and Inc. allow these fake bloggers that just jam their articles full of links. These "content is king" gurus won't like this post, but only because they know what I say is completely accurate and true. There are some that don't sell links, but most of them only blog on these sites to sell links! So, stop wasting your time writing huge blog posts and spending thousands of dollars on infographics. Simply pay these guru fucks for the links you want. This is a sure way to get the big links you want for yourself and your clients. Here are the most effective ways to get in touch and start the dirty link transaction.. Twitter There are a few ways to approach Twitter. Some of the bloggers will have their DM open to the public, as Twitter now allows you to control whether or not anyone can DM you, even if you don't follow each other. If they have this open they are drooling and waiting for people to message them for links. It's an open invitation to be direct and tell them exactly what you want. There is no middle man in this situation so just come out and say "I want a link so what will it cost me?" Some will be direct back and tell you a price and some will then try to spin it and tell you it's a "branding package" they sell. They are all so full of crap. They will always throw out a huge price, so don't be afraid to negotiate. Some of these people want you to think they are successful but they need to sell links to pay their rent. Want to know where you can get the cheapest links? From the ones that have fake companies. There are a lot of them, just search. The fake ones are so easy to spot. If their DM isn't open just tweet them and say something like "What is the best way to get in touch with you about a story?" They know what this means and will usually reply back with some generic gmail email. Sometimes they will be the one responding and other times it will be some middle man with a fake company. Either way, if they are selling links they will reply. Just make sure you are contacting them from a legit Twitter account. You need a real picture and name. They will only communicate with people they think are real and someone that is really interested in paying their rent.. I mean buying their links. LinkedIn This is the easiest way to get the ball rolling, but it will cost you. You will need a Premium LinkedIn account. It runs over $500 a year but it allows you to send about 15 InMail messages every month. Even if the person has their profile set to private, you can still send them a message. If someone is getting in touch with them this way they assume they are real and have money to spend. This approach gets you a reply fast. Be direct when going this route. Your first message takes up an InMail credit, but the replies and continued messaging with the person is free and won't use them up. So, you can technically reach out to 15 new link sellers every month and build you link contacts. Most of the author profiles will have direct links to their social media profiles, making it so easy to know you have the right LinkedIn account. No searching is needed. Click the LinkedIn icon and then send a message that is right to the point. "I want a link so tell me how much it will cost." Make sure to understand that these writers are good at sneaking links into articles and writing articles around the link goal, but they can't and won't link to low quality websites. You aren't going to get a link to an affiliate page with "quick weight loss" as the anchor text, but you can get a company brand link to almost anything as long as the site looks legit. Contact Form Most will also have a link to their company website on their profiles and you can quickly see what ones have real businesses and what ones are fronting for a link factory. The ones that have real companies and are real executives aren't going to sell you links. They are blogging for the right reason and make money from their company, not by slinging links. If their website looks like a kid made it and they haven't updated content in months or a year you have hit the jackpot. Also, if there is no business address and just a generic contact form that's also a sign that you just found a pro link seller that makes their living selling links. These contact forms go right to the link seller and since this is how they make their living they are more willing to deal with random people. They are hungry and need to pay their bills because their businesses are not pulling in money. Take a look at some. It is almost funny that sites like Forbes and Inc. allow these people that are obviously fake to write for their websites. Again, some of the replies will try to sell you a three, six or twelve month branding package. This is just a way for them to make a lot of money upfront and then drip links across their sites. Don't think that theses are the only options. Tell them exactly what you want and never pay full price. Insider tip: buy links at the end of the month. Some of these goons are so desperate to pay their rent they will basically give the links away. Some of the best links we've picked up for clients have been at the end of the month, bartering down the price with these gurus is similar to taking candy from a baby. Direct Email Want to know the writers that will sell you links without a doubt? Look for the ones that list their email address on their profile. Why in the world would you put that out there unless you were fishing for link buyers? Imagine the amount of spam they get hit with. Their inboxes must be 25% Viagra deals, 25% SEO service offers from India and 50% link requests. They are only going to respond to you if you email them from a company email. They won't risk it and reply to a gmail or yahoo email because it could be an editor or the publication baiting them. They know this. Only email them from your company email and make sure there is a site up. They will look up your business, so if it's just a "coming soon" or parked domain screen they won't respond. Don't be so direct with email. You want to get them to message you back. Say something like "Hey I like reading your content and I would like for you to feature my company in a future post. Is this something you offer? I understand you are a busy person so I wouldn't be opposed to compensating you financially for your time." That kind of approach coming from a real company they can verify is a guaranteed fast reply. It's really that simple. They might fool their editors and some of the readers, but anyone with real access to the big links know that many of them are BS artists and they are link sellers that say one thing (high quality content is the way to go) but don't follow their own advice (because they sell links). The whole thing is comical. Things to also remember... 1. Never pay full asking price Don't ever bite at the first price. They will always throw out a ridiculously high price at first and I am sure there are some that pay the price without even blinking. A price for a link on Forbes might start at $1,800 but if you play hardball and then become ready to "pull the trigger" at the very end of the month you can slash that price by more than half. This is why I always suggest making your buys at the end of the month. This is why I only approach the fake bloggers that exist only to sell links. They have bills to pay and they don't have real business income. At the end of the month they are thinking of all the bills that are coming due and will take your offer, even if it is a low ball offer. 2. Never buy a branding package I would never suggest you buy a package because there is no guarantee the blogger will even be around for the length of the contract. What they are doing (selling links) is against the terms of service and major sites delete authors they catch selling links. It happens often. If they are offering to sell you links they are offering to sell anyone links. This sloppy behavior can eventually get them pinched. Back to the point above, they will take less than the asking price. They might list deep discounts for packages but they will take any money you throw their way. You aren't going to strike a deal with every blogger you contact. Don't think that person is the only game in town. There are so many of these link sellers. Pro tip: locate the ones with fake companies. They are the easiest and will take the lowest prices. 3. Always contact link sellers from a valid business email If they get caught selling links they will lose their posting ability. This is why they will never reply to an inquiry form a generic email address. Always use a company email that is attached to a live website that is a real. They will only reply if they know you are legit and not a potential hazard. 4. Be realistic with your link requests Even if a blogger agrees to take your request there is always editors that will need to approve it. They know that people are selling links and they remove the ones that they think are paid. Don't even try to go after keyword anchors. Brand name and random links like "this article" or "read more here" should be all you are after. The juice you get is good and the traffic you can receive is great also. They want to take your money but they also want to make sure they maintain their account so they can sell more. 5. Do your research and approach the obvious link sellers A real executive in charge of a multi million dollar company isn't going to be interested in wasting his time with you. Do your research and find the guys that have a fake business. Research to see if they are incorporated. Anyone can throw up a domain and a template and have a business. I can spot a fake a mile away. These are the guys that you can buy from all day long. Mark Cuban isn't going to waste his time selling a $500 link . Disclaimer: I'm not saying that producing great content doesn't work. It can do a great job, but I am sick of listening to these people preach one thing then make their living doing something completely different. Don't think that "high quality content" is the only way you are going to get Forbes and Inc. links. The truth is that you will get them instantly if you just open your wallet. It is that simple, and you can have any authority link you want! That's it folks.. I hope you enjoyed the read. Any questions or feedback - fire away. Until next time.. Ciao for now!