" The biggest downfall of guest posts is that they are rarely ever on the homepage where the actual authority resides. " I've read this and now I'm little confused . And also I've read here in BHW many PBN services say : "article will be posted in homepage 4 weeks" . 1. So what's the difference ? I mean every article will have one url alone (example: if the article will be about Ford mustang car, the url will be : http://xxxx.com/mustang-car) and every new page will have Page Authority 0, for start PA, like in this example: ( http://xxxx.com/mustang-car) will be 0 so what will be the difference if the article will be placed on homepage or to one inner page ? In the same cases (article placed on home page and placed on inner page) the PA will be 0 for both for start ? 2. Or to have the home page power authority I will need to place the article on static homepage ? Like this: the Ford mustang car will have the url : http://xxxx.com , that means this article will be the homepage. ? 3. If my homepage will have 10 articles on it and the articles will be only incomplete showed on the homepage and will have : "click to read more" or something like this to redirect the visitator to full article. For example : the homepage will be http://xxxx.com and here will be placed the ford mustang article with description : "The ford mustang is a sport car....... click to read more" and then will be redirected to http://xxxx.com/mustang-car I will still have power to these articles from the homepage ?