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The Death of RankBrain [The SEOs Strike Back - Episode 1]

Discussion in 'Black Hat SEO' started by vishyjames, Jun 7, 2016.

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Will SEOs win this WAR?

  1. Yeah, ofcourse

    7 vote(s)
    58.3%
  2. We don't stand a chance against the invasion of the machines

    2 vote(s)
    16.7%
  3. We're losing now, but we just may win

    3 vote(s)
    25.0%
  1. vishyjames

    vishyjames Regular Member Premium Member

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    Hey all you SEOs on BHW, I just put up my first post in a series. This is some serious shit, if you want to beat The Google at its own game.

    Here's the post in full, and if you want to get alerts to the rest of the series, drop by the post and sign up so I can alert you.

    So, here's the post In full...

    Alright, so its been about a year and a half (perhaps two years) since RankBrain has been feeding itself with all the search queries that us mortal humans have been typing into Google.

    Google has been tracking all our activity on its site and as we went about visiting websites... so it could secretly build its big data sets that is being fed to RankBrain to power the search algorithm.

    I'm sure most people who know what happened and how Google is playing the game is calling this an amazing development.

    And, some of you are probably running scared.

    The search results to the queries you feed in, are getting so amazingly accurate and relevant in recent times, it either amazes you... or scares the crap out of you if you're a somewhat of a thinker.

    If you look under the hood and get into the philosophical aspects of technology and science - you'll probably realize Google is (really) creating a monster.

    A "monster machine" that's still in its infancy, but one that will (exponentially) grow up, sooner than you and I can imagine. Perhaps, in another 5 years, it will surpass the collective intelligence of ALL humans put together on this planet. And, whats scary is that there is no single red button to kill this monster machine.

    But, I'll leave this ethical debate for another post. I will make some attempt to lay down my viewpoint on how at some point in the future, the human race may be forced to kill Google one query at a time (if the few human controllers at Google refuse to push the "red button of death" on RankBrain).

    And, I know you're NOT here today not to debate this point.

    You're here today, because you want to slay RankBrain.

    You are the David that is losing against the big G... and you want your slingshot.

    You desperately want to win back your profession... your bread and butter that some machine stole from you.

    You're here because you want to learn how you can start ranking sites again.

    You're here because you don't want to waste your time on SEO methods that are being taught and shared around the interwebs, that don't stand a chance against RankBrain - and that have caused you to lose hope doing SEO.

    You're here because you don't see the rank jumps that you were once so used to seeing.

    You're here because you want to get back into the game of SEO.

    So, if you read my recent blog post and saw my video on SEO in 2016 and Beyond you'll see that Google's RankBrain has recently changed SEO forever, because they control some key aspects of the game...

    (1) RankBrain (Hummingbird + AI)

    (2) Chrome that spies on your activity all the time (and even in incognito mode)

    (3) Some serious and massive amounts of data that they scraped from all of us innocent Googler's.

    It all started a couple of years ago, when Google went out shopping for startups and companies that have powerful Artificial Intelligence software and tools that are patented to them. Just look at their acquisitions of Dark Blue Labs,Vision Factory and more recently... Deep Mind.

    So, is SEO Dead for all of us?

    Is it now impossible to game Google and get top rankings anymore?

    Not At All.

    In fact, one could argue that its not that difficult, IF you have....

    1. The right tools
    2. Access to the right data
    3. Access to a human brain :)
    That is the key.... Tools + Data + Human Brain

    Yeah, we're going to war against an autonomous machine that controls itself, with our own machine, our own data and our ability to access one or more human brains.

    So why are bloggers and SEOs shouting all around that “SEO is Dead” when it really is NOT?

    Firstly, because most SEOs have run away and changed their career path because what they were doing stopped working with the algorithmic updates.

    That's plain stupid.

    If technology has taught us techies and business peeps anything... its that you need to evolve with it.

    In fact, I can be guilty of thinking of almost throwing the towel in and quitting SEO myself many times over. Things only became worse as the learning curve and the rapid rate of changes surrounding SEO got so steep, that it became almost impossible to keep up AND continue to have spare time to stay positive.

    However, I soon realized that this is exactly what Google really had in mind.

    They wanted to lash out at all us SEOs in one fell swoop, and knock out 90% of the SEO industry.

    And they got what they wanted. That's exacly what happened as SEOs started scaling down on their teams (I scaled down my 85 people team in Mumbai to a handful).

    SEOs started looking around at other channels to generate traffic.

    Heck... they almost got me too.

    Until, I started reverse engineering some of the sites that were ranking in a whole bunch of niches. Things changed when I started understanding how machine (deep) learning works and how some of the big SEOs were analyzing big data to dig deep into copying real footprints to feed RankBrain.

    And, some of the stuff that I saw, was crazy.

    Simple stuff... ranking with just a few backlinks and not much activity.

    Why?

    Because, the AI (RankBrain) can be fooled... if you know what to feed it.

    For starters you need to know what to do in your niche.

    SEO tactics are not going to be constant across every niches and keywords.

    The RankBrain has completely taken over all the 500 or more SEO variables and dials that were at one point of time tweaked and controlled by human engineers at Google.

    So, for starters, you just have to figure out some of the data that is being fed to RankBrain as it turns the dials in your niche or for your set of keywords.

    There is no one constant ranking method across all niches anymore.

    Some of the stuff has changed.. but thankfully most of the tactics remain the same.. you just have to figure out what tactics to use in your niche.

    Know this one thing... stuff is not generic anymore across niches.

    Figure out how RankBrain is analyzing your niche, and you'll be laughing all the way to the bank.

    I'll repeat myself for those who missed the point -

    You CANT just follow a generic strategy and rank anymore. You need to see whats working in your niche... more so, for the keyword you want to rank.

    Analyze that properly, and you're on your way to some serious rankings and big money.

    But where do you start?

    How do you analyze the top competition when they're using bot blockers and tools to hide their activity and strategies?

    Well, for starters.. you cant “hide” everything from everyone online. You may be able to hide from a few bots here and there and cover up some of your SEO activity, but the surviving SEO gurus who have years of experience in SEO can pull out a few tools... and they could hack your entire SEO strategy... and eves drop on mostly everything you were doing pretty darn easily.

    You see, that's the beauty of doing SEO nowadays.

    There's so many tools out there to help you, if you know how to use them. The problem really is figuring out how to apply them to the insights and tactics that you come up with.

    And, that's exactly what I'm going to be talking about in some of my upcoming posts.

    The tactics and methods I reveal is some of the stuff big SEOs serving Fortune 500 companies are tight lipped about.

    So, stay tuned.

    I'm sure you'll enjoy how we can all disintegrate RankBrain, without Google knowing it.

    They created the “dumb” monster machine. Its now our turn to use our intelligence and fool it into its own death.

    Sign up below so you don't miss out on the next update in this series. And, if you're already in my community please share this post ...because that's one way, you can help me throw bombs at RankBrain - if you know what I mean.

    Original Post Here - The Death of RankBrain [The SEOs Strike Back - Episode 1]
     
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  2. xplosiv

    xplosiv Power Member

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    Some of the results are absolute garbage, it hasn't changed for me anyway. I think some people take Google way too seriously. yeah they spy on us, but they're not gods. Rankbrain can't tell the difference between a PBN and a real site if you do things slowly and carefully and don't do dumbass shit like get too greedy and build links too fast.

    Future proofing your income means actually developing a real website. If you're still building crappy churn and burns, then yeah, you will have to worry about AI coming to wipe you out in the near future... however, a quality resource will always be a quality resource. I think most of us who have moved on from building short term sites have probably seen this coming. Nothing against the purest blackhatters because I still use it, but play it smart with whitehat links too.
     
  3. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    So you content locked the video?

    You didn't actually reveal anything. Bit of a pointless thread, is it just bait for your sign up list?
     
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  4. xplosiv

    xplosiv Power Member

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    Seems so, I didn't bother unlocking it anyway. If you're going to try and get people off bhw atleast offer something more than spun up sales copy to visit your page, and offer value before asking for a share to unlock the content.
     
  5. guccilemonade123

    guccilemonade123 Junior Member

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    thanks for the video you linked to .. watching it now. very informative and overall a clean lesson. just wanted to show some appreciation.
     
  6. Cshark

    Cshark Jr. VIP Jr. VIP Premium Member

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    We SEOs evolve with time. That's the beauty of the game. I don't think SEO will be dead anytime soon.
     
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  7. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    Don't suppose you could put the video in your post? I dont use social media to talk about SEO so it will be irrelavant to my friends
     
  8. JokerSEO

    JokerSEO Power Member

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    Interesting read thanks for the share. I do believe that SEO is just an evolving game. When it evolves, we must evolve as well or we get left in the dust. This is how it's always been.

    "It's not the strongest that survive, it's the ones most susceptible to change." - Charles Darwin
     
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  9. Lone Wolf

    Lone Wolf Junior Member

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    [​IMG]
     
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  10. vishyjames

    vishyjames Regular Member Premium Member

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    Thanks for the reply @xplosiv

    They spy on us with an intent to catch the guys who are gaming them.

    They need to protect their user expereince (aka accuracy of search results) by ensuring that SEOs don't game them anymore, like we did in the past so very easily with tools at our disposal... because they relied on some dumb algorithm called PageRank that made them what it is today. I say dumb, because it was easy to game. It may have differentiated them from the other Search Engines and taken them public and made themwhat they are today, but we SEOs know exactly how stupid and easily game-able PageRank algorithm really was. People (the SEOs who got in early) made millions from it. Then some dudes started making millions selling the tools these people who made millions were using internally in the private.

    So, they had to do something. And they defintely are playing a game of chess with us. So they had stuff planned. And they're always going to plan it ONE STEP AHEAD. Because, we SEOs are a broken up community, with tons of misinformtation floating around and if you find a loophole - you dont tell or share it with anyone else ... because once Google finds out - they plug the hole and you dont get to juice it for money any more.

    So thats that. We cant band together.. because there is mistrust in this world. And the guys running Google know that. They know if you find a loophole, you'll keep it to yourself..because if you publicize it - Google gets to fix it.

    And, here's the thing. You get to juice it as much as you can... yeah... but how much can one guy juice it? And, then another guy in your market sees what you're doing and he juice it too. And then another and another, until some guy decides to leak it all over the place to make some $$. Unfortunately, by then its morphed so much that the key ingredients are missing.

    So, as far as SEOs coming together to fight against Google... its gonna be hard. On one side.. we need to take the magicians oath here... all of us. But, then how can we control the guy who snitches and releases the methods to the public. I know some great SEO coaches out there, and they always leave out some critical aspects to the method... always... (well mostly actually).

    So, since you brought up PBNs... and its almost become synonymous to SEO... and rightfully so. Its easily one of the biggest weapons we have today. Its a dreaded 3 letter acronym for Google.

    But for how much longer? Lets try and dig deeper...

    Firstly... when I talk about PBNs I mean Private and not Public. Majority sellers are selling links on "PBNs" for a couple of dollars. And, they send screenshots as reports because they say they dont want to expose their PBN. They're just creating an illusion in the minds of clients who believe that. Firstly, they sell multiple links on these so called PBNs that are really junk PBNs... perhaps they have good TF, CF, DA, PA, clean archive.org history amazing backlink profiles... but, they scream of a PBN "look" .. you know what I mean.

    Secondly, by dropping tons of links in posts on a regular basis and having content activity on them and just linking out to sites that they dont even bother checking and ramapntly linking out.. these PBNs are ALL short lived.. as its only a matter or weeks if not months that RankBrain catches them by triangulation and other methods. Its easy really to catch these PBNs and then mass deindexation follows of all the PBNs via a criss-cross movement of the algo up and down the link chain (blog to money site and back to next backlink from blog and back up to next money site then back down to blog). I guess I'll show that in my next post in which I reveal how one builds PBNs on the stealth... so Google cant do a damn thing about it cause they can NEVER detect your PBN. I'll post that here in a week. Its about 80 pages of amazing content and I just held back sharing this, but what the heck... even if Google reads it they cant do a damn thing if people follow it exactly as it is. What I mean by that is ... sharing it wont make the art of PBNs any weaker... or susceptible to Google. It will just make SEOs better at their game and they'll rank sites with better efficiency.

    The problem is, most folks are buying PBN links from Public Blog Networks, that can easily be weeded out by Google. They're not truly private. And thats not helping us SEOs. As the PBN filter in RankBrain gets better, it starts to weed out PBNs faster and faster. The more patterns the manual spam checking team re-enforces back to the algorithm from the suspects it found in the first place... only makes the algorithm-data loop stronger and stronger.

    As you rightly said... PBNs work... but ONLY as long as they remain true "Private Blog Networks".

    Which is why everyone who wants to rank and use PBNs to do so... needs to build out their own sites and not buy links off other sites - that just does NOT work effectively anymore in majority of cases. Its a waste of money and time. Its just so much easier to rank with your own PBN - if you know how to build one... and in my 80+ page report... I'll show everyone here how its done. (sorry for the shameless plug).. just getting excited to announce this. I wasn't going to yet, but hey why not.

    Which brings me to my last point of "PBN detection" and when Google could flip the kill switch on Private Blog Networks. If its possible for them to firstly detect a well hidden PBN - then THAT my friend is something we all will truly dread.

    They are all definitely aware of the menace of Private Blog Networks and that is the only type they dread. They dont dread the sellers (unfortunately many on forums etc.. that are selling the "Public blog Network" type links because like I said those are easily detected by them. Very easily.

    Its the Private Blogs that are flying so low under the radar that they're almost impossible to differentiate from a regular site. The patterns are way too similar and there is nothing that makes it stand out... for RankBrain or the folks at DeepMind...

    But, I'm sure they're working hard at it and they're trying to develop and (new?) algorithm to detect that. Perhaps RankBrain may analyze such a vast set of sites in its data set ... and all it really needs to do is get to that critical point, and then the pattern to detect a PBN gets to a high accuracy level... without any engineer or human at Google even knowing how it detected it. That is a REAL possibility. And it WILL happen eventually.

    No one will "know" (even at Google) how RankBrain detects these PBNs... because its impossible for a human to assimilate or see the pattern... but RankBrain will see it, and it will start snitching out the PBNs with high accuracy.

    Will that be the end of the era of PBNs?

    Of course it will.

    Will that mean PBNs wont work anymore? Of course it will.

    Will that mean the death of SEO?

    Nope. Not a chance. It will only mean SEOs will have to evolve.

    However, SEO will become more and more and highly technical. It already has - with the players who play it at the high levels.

    We will just need to have access to better tools and more data if we need to build tools that can analyze the patterns RankBrain is seeing so we can hide in them like a chameleon.

    Scary? you bet.

    Fun... yes.

    The game is being upped here by G and we're ready for it. They're thinking 3 steps ahead. We need to think 5.

    On a closing note... I just want to re-iterate what another SEO said... Google is just completely using us today.

    Tracking our user behaviour and engagement on sites is just an interim stage until Google gets to ASI (Artificial Super Intelligence).

    And, that IS going to happen in 7 years to 10 years.

    We just need to start preparing for it now... but only if you really care about SEO :)
     
    Last edited: Jun 7, 2016
  11. vishyjames

    vishyjames Regular Member Premium Member

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    @Asif WILSON Khan @Hawkster - Sorry about that... here's the video. Enjoy :)



    I learnt a ton from Josh Bachynski... and a lot of this specific video is from his stuff and analysis.
     
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  12. vishyjames

    vishyjames Regular Member Premium Member

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  13. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Thanks for sharing the Video, will take a look.
     
  14. Lone Wolf

    Lone Wolf Junior Member

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    I'm not going to spend an hour watching that video, but TBH this entire thread seems to be full of shit. Did you get inside info from Matt Cutts himself? I mean come on man:

    Do you believe this yourself? What's your source? Is RankBrain going to code its own algorithm?

    It's impossible to systematically comb out PBN sites without hurting lots of innocent sites. Google can't take that risk.
     
  15. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    reported for post count spamming
     
  16. xplosiv

    xplosiv Power Member

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    Lol mate you lost credibility once you started off mentioned Josh Batshitinski. That guy does have some points regarding pengiun and innocent businesses getting hit, etc and I like he stands up for them. But he needs a tinfoil hat with some of his fear mongering bullshit lol.
     
  17. vishyjames

    vishyjames Regular Member Premium Member

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    You obviously have no idea how the new AI works. Its neural network based. The hardware and software are wired together. It does NOT work on the hardware and software that you and I have on our machines and cell phones.

    But, we can access the results from the cloud :)
    But that's a different story.

    So, was a computer beating the world's best Chess player a big deal? hmm... no.
    How about when it beat us at jeopardy? ... no

    But .. when AlphaGo (Google's AI) beat the worlds best Go player.. it shocked the science community. They did not expect this to happy for another 10 years. Cause Go is not like chess.

    And, the algo they used is not anything like the algo that beat us at chess.

    and thats the BIG deal here.

    This algo+hardware does not have to be rewritten for stuff. Its just works on anything with small tweaks and direction. Thats how it is.
    Like an empty human brain thats like a sponge. It learns.

    Go do image search and type in stuff. Its learning. Go see your images stored.. and it will tell you what they are about. No one is sitting and tagging the images. Google does not need that anymore.

    "it" recognized a painting with a cat camoflaged in it... heard of that?

    And, its only equivalent to a 4 year olds brain. But it grew up fast. And in another 8 years it will be better than ALL human brains put together.

    Heard of the "Kill switch"? the big red button? and why Google is SCARED SHIT about what they are creating?? Read the link above to the article that Forbes just wrote.

    You're just not prepared for it... and I dont blame you. You need to be more into this stuff. (i dont say I am so into it.. i just read a bucket load).

    I give PBNs maybe 12 months.. 18 if we are lucky. The machine will find the patterns... you can run but you cant hide (forever)...

    Scared ?

    read this... (if you get it.. you'll know what i'm talking about)... why do you think all the top thinkers and genius scientists are scared... this is bigger than the tech behind the atomic bomb dude... In my opinion... probably the first step to the construction of the Dyson Sphere (google it if you dont know what that is)

    Artificial intelligence is changing SEO faster than you think

    So, if you want to be in the game. You need to know how the machine is thinking. And YES the guys at Google who created it .. DONT KNOW THEMSELVES.

    Thats whats crazy. They DO NOT KNOW. Why? Cause thats how a nueral-network AI works. It has a mind of its own... rather it develops a mind of its own.. just like you and I... only much faster and with access to a LOT more data and potential to do unimaginable things.

    Read the posts on the links above (if you did not yet).
     
  18. vishyjames

    vishyjames Regular Member Premium Member

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    Firstly, there is no risk. Its all a calculation based on mathematics. Yeah. This stuff all boils down to math in the end. The true Universal Language our Machine AI will use to talk to alien machines. But, let me not get carried away, and sound like a crazy futurist here... after all this is only BHW :)

    Lets get back to the topic of PBNs...

    ... eventually "it" will weed out PBNs with ease. It just needs more and more data so it can grow up and rewire itself, and that my friend its getting plenty of every second.

    No innocent sites or cats will be killed when it does lash out. I guarantee that. If any are, they would probably put AI bots that will chat with you and fix your false positive fast. (yeah, AI Chat bots getting mainstream are just around the corner too). So they wont need 12,000 peeps in Bangalore. :(

    My guess is, the PHDs at Google in DeepMind are scared, because they know that what they are doing could get out of hand easily... but they cant share it with the world due to NDAs and stuff... lets see who squeaks and cracks under pressure and breaks out :)

    But, then maybe I'm just imagining all of this... Time will tell :)
     
  19. Lone Wolf

    Lone Wolf Junior Member

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    I just saw that you have multiple BST threads on here. Selling .EDU links that boost "Trust Rank", some fantasy ranking factor?

    Let me guess, when this new super duper PBN detection algorithm rolls out you will be the first to sell "RankBrain Proof PBN Links"? :D

    I'm done. You keep on fantasizing.
     
  20. vishyjames

    vishyjames Regular Member Premium Member

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    No comment... I don't sell PBN links (if you read my post you'll know why). Not here to argue.

    I guess i've dropped a couple of links to let those who are curious enough to see where this is going...
     
    Last edited: Jun 8, 2016