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The Dangers Of Over Optimizing A Blog Post

Discussion in 'Black Hat SEO' started by mikie46, Jan 1, 2012.

  1. mikie46

    mikie46 Jr. VIP Jr. VIP

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    I put this theory to the test recently.

    There are a few plug-ins you can buy that promise to optimize your blog posts if you install them. One is Seopressor and another one i recently purchased and installed was Easy WP Seo. Both promise that if you follow the on page factors you should see a huge boost in serps etc.

    But i believe that this is just theory and over optimizing a post is asking for trouble.

    There are approx. 26 on page factors that you should consider when trying to rank a blog post but using all of them is as damaging as not optimizing and totally ignoring these factors.

    So i did this test. I wrote a highly optimized post and placed it on my blog for a very competitive keyword. This blog is running on Google Adwords. Adding posts to your landing page as time goes on is a good thing and here are my results.

    I managed to get 100% and 2.5% keyword density. According to Easy WP Seo my post was as optimized as it could get. Released it in the wild thinking that Google was going to give some major credits but actually the opposite happened. Instead of seeing a Quality Score of at least 7 and better Google gave me a lousy 5.

    A QS of 5 on a post that has fulfilled 26 on page factors? Are you kidding me?

    What do you think Google thinks of my post organically? Probably about the same. It really doesn't see my post as being highly optimized, NO MATTER HOW RELEVANT. In fact, as i see it, because of this optimization Google has either detected my post as spam or realized that i have used some kind of un-natural way of boosting its quality therefore it has penalized me without fail.

    These results are very interesting to say the least. The moral of the story is, don't use all on page factors, write naturally and forget the bullshit of OP SEO. It will do more harm than good.

    Interestingly, all my other posts score a QS of 8 or better. These posts were written without really thinking about it. I used the most important factors in my posts but other than that i didnt give it a second thought and they rank in around the 62% optimized according to Easy WP Seo.

    This post is not about deterring you from buying these plug-ins its a post to warn you. Dont use all on page factors if you want to rank.
     
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    Last edited: Jan 1, 2012
  2. jascoken

    jascoken Senior Member

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    I've been teaching the dangers of over optimisation for years now, but panda 2011 has suddenly made it all that much more serious!

    And it's not just on-page. You can just as easily damage your ranks etc by over optimised use of your inbound anchors, and together they smack of SEO manipulation. It's one of the easiest things for google to track and use against someone trying to force ranking increases.
     
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  3. SEOWhizz

    SEOWhizz Power Member

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    For improving Quality Score in Google Adwords, on page SEO or more importantly the relevancy of the landing page is just one factor. CTR of your keyword + ad is a much bigger factor for Quality Score.

    I noticed some sort of (on-page) over-optimization penalty around a year ago, but I had read about it before. To avoid/recover from this kind of penalty, simply avoid keyword stuffing all meta-tags, i.e. stop using the same keyword in Title, H, alt tags, etc. Off-page, it's important to vary your anchor text as well.

    Most of the automated SEO optimization tools/plugins are short term. Short term SEO benefits in that the algo will always be changing as well as some nice short term cashflow for the WSO seller/product maker! Remember that the seller's job is to find a 'perceived' problem and create/market a solution for it. Those too naive/lazy will buy into it.
     
    Last edited: Jan 1, 2012
  4. WizIMS

    WizIMS Power Member

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    It doesn't prove a thing man. 1 test is not enough to assume so.. I agree that QS and search algorithm could be similar, but they are not the same for sure.
     
  5. Nosence

    Nosence Senior Member

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    I have noticed with adwords if you can get your CTR over 10 it will almost guarantee a bump in QS . On page SEO does not only affect QS
     
  6. Robby54

    Robby54 Regular Member

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    I think to each his own. I just used SEO Presser and not only am I getting organic traffic but I have done no backlinking what so ever. So at the end of the day it just depends on how you really use it.

    PS. I think google might of just slapped you for keyword density. I ranked a few sites this weekend doing an experiment and one thing I found that google really hates is having a keyword density higher than 1-2% I cannot tell you how many domain I have gotten penalized just because of the keyword density.
     
  7. lahorei

    lahorei Newbie

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    now the keyword density standard only 1%, one time in your meta, one time in H1 and one time in your body text , no more
     
  8. blackberry

    blackberry Power Member

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    Have you factored in that Easy WP Seo and SEOpressor might be using "old" methods that can hurt rather than help a site.

    I don't fault your tests or method, its just possible your plugins screwed up serps from using the wrong or old methods.

    I personally only use All-in-one-seopack , some level of keyword density, tags, categories and a few other tricks like htaccess editing for speed and caching as well as a few other tricks like css and javascript compression etc.


    Its also possible one or more of your competitors has released a bunch of articles on your choice of keywords and as a result you got smacked down in serps, and they went up in serps.



     
  9. acotut

    acotut Elite Member

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    One of my sites in the health niche,haves the homepage article Optimized up to 97% according to SEO Pressor.The interesting part is,that I never got hit by pandas or penguins,and my page is still no.1
     
  10. ppcmaster

    ppcmaster Supreme Member

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    I say just don't bother with those "factors", "techniques", etc. I think most people tend to follow those and they end up making a BIG footprint for Google to see and penalize.