1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

The Dangers Of Doing It Too Big

Discussion in 'YouTube' started by padlock, Aug 13, 2012.

  1. padlock

    padlock Regular Member

    Joined:
    Sep 19, 2009
    Messages:
    341
    Likes Received:
    211
    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    While I feel that this is appropriate for the YT forum, it could also be posted to any social media forum.

    Sure it's always a good idea to bump up the hype on whatever product you're promoting but there's always a danger that someone is going to call bullshit. So, do you REALLY need 1Million views on your vid promoting your new hip hop tune? All of those comments that are drooling over how hot you are...are they really needed? Probably should have mixed those up with some 'real' looking comments as well and a few dislikes, huh?

    Anyway - check out the link and file this in the back of your brain before starting your next campaign:

    http://www.idigitaltimes.com/articles/10753/20120812/james-holzier-reddit-imdb.htm
     
  2. devnull

    devnull Registered Member

    Joined:
    Aug 25, 2010
    Messages:
    55
    Likes Received:
    8
    Haha, I don't really follow reddit so I missed this. Funny.
     
  3. GustavNovak

    GustavNovak Newbie

    Joined:
    Jun 7, 2012
    Messages:
    35
    Likes Received:
    5
    Occupation:
    Fries fryer
    Location:
    Potatogonia
    The best part of the article you are linking to are the comments under. Unknows typing in how great he is. Hilarious. Still if he was up to sell something, now came his right moment. So it may not be such a bad idea.
     
  4. padlock

    padlock Regular Member

    Joined:
    Sep 19, 2009
    Messages:
    341
    Likes Received:
    211
    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    If he were to play it right he might be able to still use this to his advantage.

    He could take the lead of some of the Redditors and laugh it off as a stunt. "My buddies and I did this to see how many blogs we could fool", etc. If he did it correctly, he might actually garner some much wanted attention.

    The truth is, this sort of thing is somewhat common in the entertainment industry. Artists' YT video views are exploded, the same with movie trailers. Numerous fan sites are created by record companies and movie studios. This sort of thing has been happening since the early days of Hollywood.

    HOWEVER...this guy clearly left a trail that leads right back to him and WAY overdid it. What sort of unknown actor has this sort of "following"?

    It is hilarious....but cringe-worthy too!
     
  5. therage

    therage Senior Member

    Joined:
    Jul 18, 2012
    Messages:
    968
    Likes Received:
    448
    Occupation:
    Strategist / Psychologist
    Location:
    Stupidity Makes Me Puke!
    He really didn't get the point of it. If you want to make yourself "famous" you need to do it correctly. Setup he did was total trash, and I wouldn't even bother going to "viralize" anything other than a product (the correct way) on a social 2.0 site. In total he got caught being stupid, a bum, and being totally exposed.
     
  6. padlock

    padlock Regular Member

    Joined:
    Sep 19, 2009
    Messages:
    341
    Likes Received:
    211
    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    Exactly. He didn't "get" it. The same rules, of course, don't apply when hyping a product but it's still wise to do a "slow burn" more often than not. I work a lot of with artists, films, etc. I never blast them all to fuck when we first launch them. It's a slow rise. You can't have a massive surge of views, for example, for an unknown band. No one's going to buy that. BUT...if you have 100,000 views over the course of a year? And each respective video grows after that? That seems genuine.

    This guy just went waaaay over the top. Creating fan pages with love letters to yourself? WTF? He didn't even bother to set up the YT account that made that gushing video about him correctly. This user only uploaded one video? And it's about him? And they only liked or favorited three other videos since opening an account almost two years ago?

    This is one of the reasons that I won't utilize likes, favorites or subscribers via a service like u2bviews or Vagex. If someone were to click on that user and see what else they liked...? In addition to the film trailer I'm hyping - they also liked a shit ton of gaming videos and a few crap videos for eBooks? It looks fake.

    Now, granted, most people don't take the time to do that...but I'm particular about that. If I ever DO utilize free services for this sort of thing (mostly, I use my own aged accounts), I immediately delete any spammy looking subscribers, for example.

    Anyway, yeah...this guy sucked at it. It's a shame, though, because he had the right idea. The first thing I thought of was "I wonder if he is BHW member?" - probably a lurker and didn't stick around long enough to figure it all out before launching the nukes.
     
  7. hatelovemisery

    hatelovemisery Junior Member

    Joined:
    Apr 17, 2011
    Messages:
    118
    Likes Received:
    22
    Location:
    Singapore
    Thanks for the share, interesting case study.

    Cheers :D
     
  8. Frankie4Fingers

    Frankie4Fingers Power Member

    Joined:
    Jan 8, 2009
    Messages:
    676
    Likes Received:
    214
    Actually, looking at the article comments, this has the potential to become a viral meme.

    And I think this James Holzier wouldn't mind a "RebeccaBlackesque" kind of fame, since I'm pretty sure he's just looking for fame and not artistic merits.
     
  9. Adam Rock

    Adam Rock Senior Member

    Joined:
    May 13, 2010
    Messages:
    1,069
    Likes Received:
    248
    Location:
    /home/
    I don't see what the point of all this is? Some guy faked meta data to make people think he's famous? what's the big whoop?
     
  10. padlock

    padlock Regular Member

    Joined:
    Sep 19, 2009
    Messages:
    341
    Likes Received:
    211
    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    It's just a funny story. He went a little further than just faking meta data. This dude created an entire backstory of a career in Hollywood that...well...didn't exist. He created fan pages for himself, wrote love letters to himself, made video tributes to himself. It's like one big, narcissistic wet-dream.

    I posted it because I see members of BHW do this sort of thing a lot (not creating big circle jerks to themselves, of course - but to their products). This is fine -and really beneficial to marketing your product- when done right. This douche, though, is a shining example of how it can just go all wrong.

    As it relates to us in the IM world, one take-away, for example, might be to make the profiles for your Twitter, YouTube and Facebook accounts LOOK REAL. As I mentioned in a post above, the YT account that supposedly made this drooling video over him - had no profile pic, no history, nothing - except one video professing "her" love for this non-actor.

    It takes a little time to do (but not much) - but simply creating a REAL profile goes a long way. If you've got a new Facebook account that you plan on using for marketing purposes like this...for crying out loud take a little time to grow the account. Add legit looking friends (not just other IMers), post stuff to your wall not related to the product your marketing. Make the account look like it belongs to a real person - your message will be all the more legit to a lurker. Again, it doesn't take that much time. Hell, you can automate this shit.

    Plus, as a fellow BHW member - I'd certainly appreciate it. If we're using the same services to add subs, fans and such - I'd love to not have to go through and delete these crappy, fake looking accounts from my subs and fans. <----this is why I generally don't use Vagex and other services for this purpose. The service itself works just fine...it's the other, lazy users that make it undesirable.

    Anyway - my point is...you went through all this trouble/jumped through a lot of hoops to create these accounts...why not make them useful?

    If this guy had taken more care in matters such as this - he wouldn't now be the laughing stock of Hollywood, having been called out on the world's largest forum (and then re-blogged all over the freakin' internet). Guaranteed that this guy is curled up the fetal position somewhere in his apartment right now with an empty bottle of bourbon just out of reach. He'll never work in Hollywood. His dream is all fucked up - because he just ran into this sort of thing without planning properly.

    That's why sites like BHW are awesome. All of the tools you need to pull off a successful marketing campaign are here. But it takes time to sort through all of it and learn. Most newbs just get excited by something they read here and then fly off the handle without taking the time to learn all of nuances of doing a campaign properly.

    Sure, it's a lot different when your campaign for that new weight loss supplement shits the bed (as opposed to your entire career/life's work going to hell in 24 hours)...but there are lessons to be learned here.

    Sorry, Adam....I know you didn't ask for all of that (and none of it is directed at you, obviously) but I got off on a rant. lol.
     
    Last edited: Aug 14, 2012
  11. SupremeDev

    SupremeDev Junior Member

    Joined:
    Jun 14, 2012
    Messages:
    183
    Likes Received:
    81
    Location:
    Planet Neptune
    God, look at the comments on the source.
     
  12. bertbaby

    bertbaby Elite Member

    Joined:
    Apr 15, 2009
    Messages:
    2,019
    Likes Received:
    1,496
    Occupation:
    Product marketing
    Location:
    USA
    Home Page:
    I bet his therapist is a big fan of his!
     
  13. padlock

    padlock Regular Member

    Joined:
    Sep 19, 2009
    Messages:
    341
    Likes Received:
    211
    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    I love, too, that on Reddit there are now a ton of usernames paying tribute to the great James Holzier (iamjamesholzier, therealjamesholzier, jamesholziersaccount). He's become the celeb d'douchebag of the internet for the moment.

    Here's the Reddit thread asking him for an AMA (firmly tongue in cheek):

    http://www.reddit.com/r/IAmA/comments/y3qmj/ama_request_james_holzier/

    But even better....check out THESE comments! :D

    http://allwomenstalk.com/10-things-about-james-holzier-you-didnt-know/

    A brilliant example of how NOT to do your custom comments on YT or anywhere else for that matter.

    I love how it's blatantly obvious (and...painful) the ones he wrote himself versus the real girls who are like "um...wha...?!" Also, all of the comments come in at breakneck pace (1:15am, 1:20am, etc). Damn, dude...space that shit out a little.

    At this point, I'm really wondering why this guy hasn't done something (anything) about this.

    Also...he couldn't get by the geeks at Wikipedia. This Talk page is entertaining:

    http://webcache.googleusercontent.c...es+holzier+wikipedia&cd=9&hl=en&ct=clnk&gl=uk
     
    Last edited: Aug 14, 2012
  14. Aegroeg

    Aegroeg Regular Member

    Joined:
    Jun 9, 2012
    Messages:
    273
    Likes Received:
    370
    Occupation:
    Music Producer
    Location:
    Never you mind.
    What an excellent point. I prefer a slow drip feed of views. I dont feel the need to see my video hit 1Mil within a week, I just like to keep my analytics looking realistic and providing a steady flow of views over a course of time. Its important, people arent stupid they know what your up to and you can be flagged and its all over so fast.
     
  15. sergbot

    sergbot Junior Member

    Joined:
    Jan 20, 2010
    Messages:
    172
    Likes Received:
    23
    good idea, what should be is, people should get custom comments from one of the view exchanges that gives custom comments, then lock the video and then get 1m views on that video.
     
  16. Duffers5000

    Duffers5000 Elite Member

    Joined:
    Apr 1, 2012
    Messages:
    2,466
    Likes Received:
    7,615
    Theres still no such thing as bad publicity....I've never heard of this prick but someday I'll be in the video store looking at dvds and I'll think "James Holzier.....hmmm Im sure I heard of this guy before"
     
  17. padlock

    padlock Regular Member

    Joined:
    Sep 19, 2009
    Messages:
    341
    Likes Received:
    211
    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    Well, maybe...but I doubt your memory of him will be a positive one. It's more likely to be "Oh, that guy...isn't he the one that wrote love letters to himself?" And he'll most likely be starring in some third rate B-movie rather than a Hollywood blockbuster...if he can get work at all.

    Remember acai berry? When relating this to products, it's kind of a similar thing. The hype imploded on itself and all of the marketers that invested heavily in selling the shit out of it, were left holding the bag. Sure, it's still sold now (and still makes money; but nowhere near what it did in its heyday) - and it's a damaged product. It has a black cloud hanging over it.

    Same sort of thing happened with it. "Oprah endorses acai berry!!" (pure lie). Oprah: "Ummm...no I don't. Have a lawsuit." Sales - PLUMMET.

    So, anyway - same kinda thing is going to happen to him, sans the lawsuit. So - bad publicity isn't quite the same as good publicity. ;)
     
  18. Typlo

    Typlo Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 22, 2010
    Messages:
    1,289
    Likes Received:
    499
    Location:
    New York
    Home Page:
    Well he made it now right? Everybody is speaking about him.
     
  19. TeamUnique

    TeamUnique Regular Member

    Joined:
    Jul 7, 2012
    Messages:
    481
    Likes Received:
    324
    Location:
    Under the coffee table
    lol talk about dedication!
     
  20. YoutubeDude

    YoutubeDude Junior Member

    Joined:
    Jun 20, 2012
    Messages:
    177
    Likes Received:
    56
    Location:
    Videoland
    maybe people are just smarter these days and know how to spot a fake.there is way too many celebrities on this earth already.whats one more.