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The Danger Of Exact Match Anchor Too LITTLE?

Discussion in 'Black Hat SEO' started by ThopHayt, Nov 12, 2014.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I've been wondering, everybody is paranoid (with good reason) about using the exact match anchor text of keywords too much. But what would happen if you over time started to use them too little but kept up a strong linking campaign still? Would you rise but slower, not increase, lose rankings? I'm betting that you'd start to rank for some VERY odd terms over time as well. Just a thought. Post in if you have thoughts on the matter.
     
  2. artificial_genius

    artificial_genius Jr. VIP Jr. VIP

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    The point of SEO should be "build links in a way that seem like they are completely natural" and I view blackhat SEO as "automate the process of building links in a way that seem like are completely natural."

    I think that it is very unlikely that Google would punish a site for looking "too natural" as there really is no such thing.

    Although really if you are automating link building and are unsure of your anchor text distribution you should load up Ahrefs, find an authority site in your niche that you are confident is not building links, and look at what their anchor text distribution is and copy that.
     
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  3. cburton81

    cburton81 Elite Member

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    A nice slow build is usually the best way to go for the long run but of course most people hear on BHW are just looking for the quick rank.
     
  4. Aty

    Aty Jr. VIP Jr. VIP

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  5. gazmo

    gazmo Junior Member

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    Depends on the keyword, sometimes, although rare it feels natural to have an exact match anchor. If your keyword is a long-tail it might seem ridiculous to have it as anchor text.

    I'm not saying that this is the way google sees things now but it might be the case soon so why risk it. Onpage optimisation should be enough for google to know your site is relevant.