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The danger of building pages built specifically for search engines

Discussion in 'White Hat SEO' started by daveguy, Sep 1, 2011.

  1. daveguy

    daveguy Power Member

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    Hello,

    So, I have this client who has a beautiful PR4 white hat site with over 500 pages of content. But some of the pages aren't accessible unless you just so happen to stumble upon them from a search engine. Would these pages be considered blackhat because they are essentially "hidden" from the rest of the site? What are your opinions?

    Thanks!
     
  2. DamageX

    DamageX Elite Member

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    Try pointing links to them and they'll very likely get indexed.
     
  3. GangsterProfit

    GangsterProfit Junior Member

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    No, there's no rule saying your pages have to be linked to from some other page on your site. It's probably a good idea though.. ?
     
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  4. verilix

    verilix Jr. VIP Jr. VIP

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    Sites have pages of their websites that aren't linked to, or inaccessible unless the URL is known, all the time. There's nothing wrong with that.
     
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  5. beeHWfan

    beeHWfan Regular Member

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    No this is not black hat. What would be black hat is if you took your page and copied it to another URL but it is the same site and all links point to same site. You are not supposed to have identical sites or pages in your website. That is black hat.

    You don't have to link to all the pages. From what i read your client is fine. Peace.
     
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  6. judson

    judson Power Member

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    No, I think the OP is pointing out that the problem is that even if you get the pages indexed, there is no way of naturally navigating to the pages once you are already on the site.

    In short, either you find the page via a search engine, or you don't find it at all, due to extremely poor on-site and internal linking.

    Not sure they would be considered blackhat, but if the site is as good as you say, then it is probably worth getting someone to improve the internal linking.
     
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  7. bigfred

    bigfred Power Member

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    I use a page that lists all the pages within my site. Basically a HTML sitempa, aswell as a xml sitemap
     
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  8. partymarty4870

    partymarty4870 Elite Member

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    your clients pages are called doorway pages. Everybody thinks they don't work anymore because that method was popular 10 years ago

    My bank manager won't agree with them.

    They are a no-no, but it's very difficult to catch you. Their PR will improve if they are interlinked with the rest of the site. I link all mine from a general-info type of page, but they are not accessible from the main menu or navigation
     
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  9. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    That's right, except that they aren't necessarily a no-no.

    It's also important to note that they are only doorway pages if they actually link to the main site, even if the main site doesn't link back to them. Doorway pages are just entry points to your site targeted toward different microniches. It's not always easy to get a single site to rank for all the terms that you'd like, so you can create doorway pages that are targeted for specific terms, then the link to the main site passes the link juice. The doorway ranks for just the targeted keywords itself, but the oneway links help the main site gets some juice for the terms on all it's doorways. Visitors from search engines might land on the doorway page or the main page, but once on the main page there's no reason to go back to the doorway.

    If you auto create a bunch of spammy doorway pages then partymarty4870 is right, that's a no-no. These types are typically a bunch of identical pages with just the keywords changed for each page. It was very common back when Yahoo was the topdog, and is the original reason a duplicate content penalty was implemented by the search engines.

    But if you create a bunch of decent doorway pages that are actually relevant to the keywords you're targeting then it's fine to do. As long as they are all unique pages then it's a pretty whitehat method.

    These pages are sometimes also called landing pages. Like I said above, they're only doorway landing pages if they at least have a oneway link to the main site.

    (These type pages could also be for link sculpting, but the purpose in that case is to build more PR for the main site, rather than ranking for keywords in the serp. Basically the same thing is done as for doorway pages, just for a different purpose)

    Another reason to have pages that are separate from the main site would be independent landing pages. It's possible to run many independent marketing campaigns from a single domain. In that case you would want to rank each landing page for the relevant keywords, but there would be no reason to interlink them together. In fact if the different landing pages are for unrelated niches or products it could be counterproductive to interlink them. This is perfectly fine to do although its typically easier to rank your marketing page in the serp if each niche or product is on it's own domain. It's the difference between trying to rank "yourdomain.com/product1.html" vs. "product1.com", it can be done but it's more work.


    A last reason for unlinked pages could just be that they're orphaned pages. In that case the main site is losing link juice to them, so they should be found and linked back to the main site. That isn't some blackhat thing that will get you in trouble, it's just an error in the site structure that needs to be fixed to fully optimize the site for the search engines.
     
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    Last edited: Sep 1, 2011
  10. daveguy

    daveguy Power Member

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    whoops
     
    Last edited: Sep 1, 2011