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The browser company Opera claims that mobile Ads apps Drive 73% Of All Revenues.

Discussion in 'Mobile Marketing' started by AndyPR, Oct 25, 2012.

  1. AndyPR

    AndyPR Registered Member

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    And iOS Is Still The Most Valuable Platform. mobile.png

    We're seeing a lot of evolution and growth in the world of mobile ads — Facebook's recent introduction of ads into its Mobile platform Being one key development.
    The internet browser company Opera released its latest State of Mobile Advertising report, which indicates that, despite The growth of Android and other platforms, iOS continues to dominate when it comes to monetizing mobile ads.
    Despite all the effort that has been put into mobile web sites, the majority, nearly 73%, of all mobile ad revenues are Coming from Mobile apps.
    The report is based on traffic across Opera's own mobile advertising network, which sends ads to some 10,000 mobile Sites and apps And sees over 40 billion impressions across the network. It notes that collectively, publishers on its Network are on track to generate Some $400 million in revenue this year.
    Although apps seem to be outpacing growth of mobile web for traffic — when it comes to making money, apps still seem To command More engagement, and therefore more revenues.
    Opera says that on its network apps account for over 80% of all traffic, and 72.7% of all mobile advertising revenue Worldwide.
     
    Last edited: Oct 25, 2012
  2. willmd

    willmd Newbie

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    Hmmm ... this is interesting because Facebook is struggling to monetize the mobile users. They have some success lately but they are far from the same conversions as desktop users.
     
  3. INDWR

    INDWR Newbie

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    Thats just crazy! Its a nut that needs to be cracked, I think there just needs to be more mobile specific content.
     
  4. pwcbb11

    pwcbb11 Junior Member Premium Member

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    not so sure about those stats
     
  5. jimbo13

    jimbo13 Newbie

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    I think you have to take a lot of mobile stats with a pinch of salt right now. It's more about search engines trying to grab market share so when it is all figured out they can monetize.

    Most people don't go around clicking Ads on mobile sites unless they do so to get rid of them.

    Dan