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The best way to contact a local business?

Discussion in 'Offline Marketing' started by Kyle787, Jun 21, 2011.

  1. Kyle787

    Kyle787 Junior Member

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    So what do you think would work best for a restaurant or dentist looking for a website redone or some SEO? Letter/postcard, phone call to the office, or email?
     
  2. Gold Hat

    Gold Hat Regular Member

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    a punch in the face
     
  3. IGKing

    IGKing Jr. VIP Jr. VIP Premium Member

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    Phonecall.
     
  4. Discount

    Discount BANNED BANNED

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    Paper Airplane
     
  5. teeniegenie

    teeniegenie Supreme Member

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    definitely by phone
     
  6. troublie

    troublie Regular Member

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    I'm actually into it and for local business I think that what work best is face to face meeting.
    E-mail, phone, letters, all this looks like too lazy for me, but works for other people as well.
     
  7. carryorchid

    carryorchid Registered Member

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    Easy to say, tough to do. Try getting a face to face with a Dentist, or Lawyer. You gotta get their attention some other way first.
     
  8. goingreen

    goingreen Regular Member

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    What are you saying when you get there?
     
  9. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Phone call first to arrange a meeting. Then dress
    like a serious businessman and meet them in person.

    And be well-prepared. Practice your sales pitch first with
    a friend or relative, so that you come off smoothly. Think
    of the questions your prospective client might ask and
    be prepared to answer them.

    In other words, do your homework first.

    Cheers! - "Wiz"
     
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  10. MagicMike

    MagicMike Power Member

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    As much as we all dislike cold calling, it is the most effective method I've ever used to get new business. It's not easy, and it's certainly not enjoyable, but it works if you do it.

    Often times all you need to do is try to "set the appointment" over the phone. Try to resist the temptation to give your pitch on the phone... save that for face-to-face, if you're prospecting locally.

    When I do local prospecting I let them know that they really have to "see it" to understand how valuable my methods can be for them... and that within 5 minutes of our meeting they can either tell me to "keep talking" or tell me to "get lost"... but they have to SEE it to understand it.

    Often times that approach gets the appointment if they have any interest at all.
     
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  11. bakai

    bakai Newbie

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    Sorry to disagree but cold calling and meeting face to face sucks. And it is not efficient due to the time and effort required. Better to do direct mail and have them call you. Use gotometting for sales presentations or just set up demo's etc over the phone, and close them over the phone.
     
  12. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    Phone call at least. Try setting up a meeting face to face. You will fail if you use email.
     
  13. bakai

    bakai Newbie

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    I recently hired a copywriter to write up a sales letter for me promoting SMS text marketing. My test so far are beyond my expectations. I am getting 3 to 5% call backs so far and 3 sales. And I suck on the phone. I need to hire someone to close for me for a cut...
     
  14. goingreen

    goingreen Regular Member

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    So your sending them direct mail and managing the calls yourself when they come in?
     
  15. SpareTimeBillionaire

    SpareTimeBillionaire Registered Member

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    Join the local trade association, small business federation, rotary or other places where business people meet up. Get an article in the local paper.

    Send out some snail mail literature just to get your name into their heads.

    Then call up for an appointment.

    Now that's the White Hat way :) and it's a lot of hard work.
     
  16. MagicMike

    MagicMike Power Member

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    I do like direct mail as well... and yes, cold calling sucks... but my results have been:

    1. cold calling
    2. meetup groups
    3. direct mail (postcards)
     
  17. ScrapeBoss

    ScrapeBoss Elite Member Premium Member

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    Send letters first. Then phone calls later. Don't send emails. That is easily considered as spam and they wont answer you.

    To get them in bulk, you may go through the trade association like the previous post mentioned.
     
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  18. artizhay

    artizhay BANNED BANNED

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    A lot of guys I work with and I usually just walk in to local small businesses and ask to see the owner when we sell mobile marketing products. I make sure I do my research first so I know who to ask for so I seem like I already know the person and I'm more likely to get a meeting.

    I also appeal to things they already know about and find valuable. Since we sell mobile marketing, I try to find businesses already doing e-mail newsletters or Facebook so they are already open to new technological and social marketing.

    And the most important thing is that I have an elevator pitch that incorporates my prospect and makes them almost pitch to themselves. My pitch is very short and covers the golden benefits for the business, but I present the benefits in somewhat of a question form so that my prospects don't feel like I'm rambling on about some product, but instead know I'm actually considering them and their business and how it benefits them. And since they are in question form, my prospect keeps saying "yes, that seems valuable," "yes, I think that would help business." It helps to present it in such a way that it makes it seem stupid to say no. Yes, yes, yes.

    So what is important about an impromptu (sort of) face-to-face is to make the pitch short and to include your prospect in it so you're not just walking in and taking up time without making the prospect feel like you care about them. After your short pitch and you have basically got them interested in buying from you, you can elaborate a bit more about the product and how you can find the suitable product or service for their business.

    On a side note, if anyone would like to join me, no matter where you're located (in the US), in selling mobile marketing products, please send a PM or contact me on Skype/AIM at "artizhay"
     
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    Last edited: Jun 21, 2011
  19. cronini

    cronini Junior Member

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    phone calls later as in follow up?
     
  20. bakai

    bakai Newbie

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    As for emails, they do work but not nearly as well as letters. I use my own do,mains to send and not more than 1000 a day. It takes roughly a 1000 to get someone interested enough to call you but I use an email scraper and just past them in BCC. I do plan on using maybe infoUSA as I have heard good thing s about them. Of course it all depends on your message and ROI. I KNOW I have a good template to work with.