The Best Monetization Strategies for SEO (for those who doesn't bank that is)

Discussion in 'White Hat SEO' started by SweTech, May 5, 2012.

  1. SweTech

    SweTech Power Member

    Apr 22, 2011
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    SEO freelancer
    Stockholm, Sweden
    Congratulations! You have found one of those threads which actually might change how you do Internet marketing.

    So.. I suspect you are doing SEO and you are looking for that "secret method" which will rank you fast and easy on monetizable keyword phrases?

    Ok, let's start by looking what you are up against...

    In March 2011, consulting firm Universum released data that Google ranks the first on list of ideal employers by nearly 25 percent chosen from more than 10,000 young professionals asked. As you can imagine, Google can pick who to employ with great care and that's exactly what they does.

    Somewhere between 1500 and 2000 PhDs (or international equivalent) work at Google and they mostly hire people from top universities (top 5 being Stanford, Berkeley, Carnegie Mellon, MIT, and UCLA).

    So.. now we have established our first truth.

    Truth Number 1. The people working at Google are some of the most well-educated people in the world!

    So.. all of this smart people all work towards one goal - to create the best search engine for their users. What kind of resources do they have?

    Money: They are backed by a net worth of about $200 billion

    Data: They have access to data from over one billion search queries per day from people around the globe in 181 countries and 146 languages. Google analytics is used on 57% of the top 10,000 websites. They have access to 146 million Gmail users emails. Over 270,000 words a minute are written on their Blogger service.

    Server power: To scrape and use the data above, the Google employees have over 900.000 servers at their disposal.

    Truth Number 2. Google have crazy assets at their disposal and they are using all of those to keep the best websites on top of their search results.

    So what am I saying? That SEO is dead after the Penguin update?

    No of course not and Black Hat SEO is not dead either. Clever people will always find ways to outsmart an algorithm but the question is - is it really worth it for most of us?

    By not following the Google Guidelines you are fighting a constant battle with a giant company. Every larger algorithm update might lead to a personal disaster for you.

    So.. I will now give you my suggestions for how to succeed with SEO and make some nice cash. First of all, I only recommend free tools.

    Why? Because I think you should reinvest your earnings later on when you know what you need, not just spend unneccessary cash on tools because I think they look fancy.

    I will also start all over from the basics. Some of you might think this is stupid since you already been hanging out here for quite some time reading all sorts of information but then I will retorically ask you - why have you even bother to read a thread aimed to people who doesn't bank.

    Obviously you are doing something wrong, right?

    1. Make sure to make a game plan. Just browsing around for hours and hours without a goal is just stupid and will not get you anywhere. Instead, make sure to make a list of what you want to do in terms of IM. I usually make lists based on months, weeks and days. (an awesome tool which I can highly recommend for this is Wunderlist which works all on bloody platforms and mobiles you can imagine.

    2. Start by reading the official Google Search Engine Optimization Starter Guide

    3. Read the SEOMOZ Beginners Guide To SEO and check out my beginner flowchart

    4. Read the popular beginner threads here at BHW on topics such as KW research and onsite optimization.

    The idea is for you to learn the fundamentals such as how to choose the right url structure, siloing and WordPress Optimization (you can't imagine how many professional SEO'ers who still can't do stuff like this right).

    5. Go through the lessons for Google Analytics and the lessons for Google Adwords.

    6. Learn how to use Excel for SEO. There is a pretty cool Excel add-in named SeoTools which I can highly recommend. It adds a bunch of useful functions for working with SEO and other web metrics directly in Excel. If you search on SEOMoz or on Google, I am sure you can find a number of other cool posts about how to use Excel for SEO.

    7. Learn how to use the other tools I recommend in my thread An Overdose of Awesome Free SEO Tools!

    8. Now I think it is time for you to start your first WordPress site. Make sure to target a niche where you can use evergreen content and make sure only to post quality content (I am sure you know how to make it good both for Google and your users by now).
    Decide if you should go for Adsense, affiliate or whatever (you should know how to pick by now).

    Some advanced WordPress SEO optimization might be good for your site before making it go online. You might want to speed up WordPress as much as possible. Done? Make a Technical Site Audit just to be sure.

    Okay.. now you got your first site up and running and I will not hold your hand anymore because now you should be more than capable to beat 99 % of all people here at BHW in the serp. You don't believe me? Then try to take the SEO Expert Quiz and see that I am right.

    If you want to improve even more (which you want of course) you should find skilled BHW members to follow around the forum. Feel free to stalk them, that's what I do ;)

    Read books. These are a couple which I think is really good right now (and you can probably find them for free online). You can find a lot more by browsing through blogs over at Distilled, seomoz, Search Engine Land etc.

    Google+ by Chris Brogan
    SEO ROI by Gabriel Goldenberg (a pretty advanced book but damn good)
    All the content from Econsultancy
    All the content from MarketingSherpa

    Once you make some cash, I suggest you buy something like a SEOMoz Pro account, A Majestic SEO package or an IM platform such as Raven Tools.

    Okay.. now I got spasms in my hands by writing..

    If you follow this guide, I'll see you in the top of the serps for highly competitive keywords in 6 months or so :)

    Best of luck!
    • Thanks Thanks x 53
  2. lanbo

    lanbo Jr. VIP Jr. VIP

    Aug 23, 2009
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    Thanks for the post - this is eveerything anyone needs for SEO
  3. Corrupt


    Sep 15, 2011
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    Great post. Learning Excel is something that is necessary for every SEOer, and I had to find that out the hard way, while dealing with huge amounts of data and having to look up every thing before being able to do it and running short on a deadline.

    What you get totally depends on your needs. Look up the features of each of them, and see which one will suit you better. I personally have seomoz and raven, but not majestic, since raven does the job. seomoz is great for advanced competition analysis, checking your on-page optimization etc.

    Another tool you need to look up is semrush. Great for keyword research.

    Also, the most important part of blackhat SEO is: Make it look natural. Applies for off-page and on-page, both.
  4. bigfoot1

    bigfoot1 Regular Member

    Oct 16, 2011
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    Yes, the natural aspect is important.

    I think the biggest people make in SEO is just assuming Google is stupid.

    Whatever you might be doing might be working right now but it may not a few months down the line. Always accept that doing spammy or unnatural backlinking may get you a rank crash in the future.

    I used to use Blog Networks and do all kinds of crappy backlinking but those sites crashed. Nowdays I'm focused on solid link building that's as natural as possible. My web 2.0s are now 100 percent unique. I am more liberal with the links I sent to my web 2.0 but I'm still careful.

    After the latest Penguin update, I realized anything suspicious won't help in the long term.
  5. infinitehorizons

    infinitehorizons Regular Member

    Mar 8, 2011
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    SEO | CRO | Global Strategic Sourcing and Partners

    This is the most concise, well organized, structured breakdown of a 30k foot view of SEO I have ever read on BHW or anywhere else.

    Thanks @Bk071 for the link!

    OP your insight and usage of Google's data to prove your point was just awesome. I will certainly be borrowing those statistics!

    Your resources too--just wow -- highly recommend that flow chart -- once again concise content packed and clutter free--great shares.
    More importantly for the people just learning this out there this is organized in a way that is logically arranged and if the knowledge is digested and practiced in this order it would be a very strong base to become an SEO/SEM force to be reckoned with.

    Would have killed for a concise guide like this in the beginning.
    The question is--would I have used it.
    And that will make all the difference.

    I concur with what Korrupt said about the tools -- the tools people use should be determined first by the direction they want to head, their goals, second by learning this core set of knowledge to clarify goals.

    This is definitely one of my favorite reads here on BHW or anywhere else for that matter -- ever. Short and sweet, and packed full of information that would take several weeks to compile on one's own!

    Really great share Swetech.

  6. Double D

    Double D Registered Member

    May 6, 2012
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    Peer Mentor / Case Manager
    At a desk
    Would you still recommend using scrapebox?

    Seems like a pretty solid tool still.
  7. christianbed

    christianbed Jr. VIP Jr. VIP

    Aug 17, 2011
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    alert("Make Money")
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    Thanks so much for this SweTech...I started out thinking that ranking a site was all about buying and mastering the newest tools/services, now, a year later, I see just how many of those links actually stuck around (not many), and the ones that did are not the ones I want to associate with. Don't get me wrong, I still love tools like SB, but I'm beginning to see the light. I am planning to walk through the flowchart today and buy a new domain.
  8. portugalkix

    portugalkix BANNED BANNED

    Dec 22, 2008
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    Oh god. At the middle of thread I thought you are going to say that SEO is over and you recommend us to change the strategies. Thanks god that this didn't happend.
  9. manjeet036

    manjeet036 Elite Member

    Dec 9, 2011
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    Government Job
    Dad's Home
    it's really awesome mate. Thanks for giving us time. Nice post.
  10. justalady

    justalady Newbie

    Nov 30, 2010
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    Thanks for the post. I also believe in testing and testing until one finds what works. I love SEO.
  11. zebrahat

    zebrahat Elite Member

    Aug 6, 2008
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    [email protected]
    Agree on all the OP says except perhaps "advanced SEO," as that may well be a trigger for de-ranking a tiny site after Penguin. A teeny site with tons of subtle SEO on it will likely be flagged for over-optimization. Better just stick to getting some keyword based details right, and speed up the load time of the blog, and leave it at that.
    • Thanks Thanks x 1
  12. tombourlet

    tombourlet Registered Member

    May 9, 2012
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    really good list, I hadn't seen the excel seo tools before, downloaded and going to take a look at it later today!
  13. ramnath

    ramnath Regular Member

    Jan 28, 2012
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    Awesome and helpful post for me !!
  14. walandio

    walandio Supreme Member

    Jun 27, 2008
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    This is very awesome.. this is the second awesome seo thread today.. BHW always has rich content..
  15. bigkapp

    bigkapp Regular Member

    Dec 8, 2010
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    ^^^ I second that . Thanks for all the grate post Swetech
  16. Enklave

    Enklave Senior Member

    Apr 30, 2011
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    World of the Internet
    Wow, this is awesome...I was just looking for some new info about SEO and that Excel thing is totally new for me. Thanks :)
  17. DeniX3

    DeniX3 Power Member

    Oct 28, 2011
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    behind the Darkness
    SweTech thank you so much for writing this! I needed exactly this to start learning the basics.

    I will go through these steps and i hope i will someday become an expert in SEO.
    I will remember you... ;)

  18. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

    Nov 29, 2009
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    Conference Organiser, Business Advisor.,
    Home Page:
    Thanks for this too SweTech
  19. raticals75

    raticals75 Regular Member

    Sep 2, 2010
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    Instagram Specialist
    Great stuff like always. Thank You.
  20. tzim_t

    tzim_t Registered Member

    Dec 26, 2009
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    really really really nice post!