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The Age of Ads Ending - Provide Actual Content Instead?

Discussion in 'Making Money' started by funkybunker, Mar 17, 2014.

  1. funkybunker

    funkybunker Supreme Member

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    Quite an interesting article on the subject of Advertising. Instead of selling your product/service directly, the age of Social Media and AdBlock is hungry for legitimate content instead.
    ie; Something that entertains - possibly even educates with relevant material.

    Red Lobster's "How To" marketing approach


    This may be in the wrong section. If so, I apologize.

    You'd be stupid not to notice the increasingly short sales pitches being used recently, so we're learning ... ads can't get much shorter without speaking in guttural sounds.
    But CONTENT on the other hand is treated differently. Customers are more than willing to sit & watch something they enjoy, something that isn't hard-selling them.
    Nobody likes to be told what to do - but everybody loves to know more than somebody else. They'll have conversation material with friends, and guess where they'll hang out to talk about it?
     
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  2. luisk

    luisk Regular Member

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    Excellent article. Don't need to tell "buy", just show something you use, create, cook... and it will sells itself. Just need to be sure that you are reaching audience, and that's the interesting part of this business.
     
  3. funkybunker

    funkybunker Supreme Member

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    Here's the key: people share Ads when they don't know they're Ads. Why in fuck's name would I share a promotion? Because it either made me laugh/think/cry/improve myself in some way. Our products aren't the only thing we can advertise - promote knowledge​ because it's addictive.
     
  4. sonicpunk32

    sonicpunk32 Regular Member

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    Yes, something that they don't know is an ad. Take the way movie studios promote their horror films these days. Remember the video of the angry zombie child in the self-propelling stroller that kept scaring real random people? It was an ad campaign for the movie Devil's Due. The video of people dressed as zombies scaring real random strangers in new york? Which turned out to be an ad campaign for AMC's The Walking Dead.

    Remember the videos of the girl twerking upside down against the wall and she fell and broke her coffee table that had that candle on it that set her leg on fire? Remember the video of the stray wolf walking in the halls of the hotel room? Yep, both those videos later turned out to be pranks by Jimmy Kimmel.
     
  5. prab1996

    prab1996 Elite Member

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    i have seen many advertisers doing this since 2010 , it works great.
    don't tell them to buy , they will watch and buy themselves.

    -=-
     
  6. alexa_s

    alexa_s Regular Member

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    Things are def. different, not only for ads. I remember the stupid and non-persuasive landers I've used in 2009 with great success. Nowadays, if I didn't spend 10 hours optimizing the copy I can easily get 10k hops without even an order form imporession. Everything is becoming ridiculously saturated as everyone and their mother in law are promoting affiliate programs.