Source Forbes Quite an interesting article on the subject of Advertising. Instead of selling your product/service directly, the age of Social Media and AdBlock is hungry for legitimate content instead. ie; Something that entertains - possibly even educates with relevant material. Red Lobster's "How To" marketing approach This may be in the wrong section. If so, I apologize. You'd be stupid not to notice the increasingly short sales pitches being used recently, so we're learning ... ads can't get much shorter without speaking in guttural sounds. But CONTENT on the other hand is treated differently. Customers are more than willing to sit & watch something they enjoy, something that isn't hard-selling them. Nobody likes to be told what to do - but everybody loves to know more than somebody else. They'll have conversation material with friends, and guess where they'll hang out to talk about it?