There are 4 important parts of a page to consider for SEO purposes. When looking at on-page optimization, it is crucial to target these influential pieces. They bear a heavier weight on search engine placement than any others. They include the page title, METAdescription, header tags (most notably h1?s), and the page URL in that order. After the initial choice of keywords, ensuring consistency within these 4 areas is essential. Maintaining the exact same sequence of wording cannot be overstated. This will provide a more likely opportunity to rank higher on the search engines for a given term. Often times, maintaining this consistency is hard if a CMS is being used. Furthermore, inserting the appropriate keywords in the page URL may also prove to be tricky. In any case, being strategic with respect to keyword placement will maximize your potential SEO results.