This is probably not the type of thread you're used to, but if you keep reading you'll probably get some value out of it. I'm not much of a reader by any means, but for the past year or so I've been listening to audiobooks (most business and self improvement) and I'm noticing some of my views change and things really are getting better for me. Anyway, after a discussion on sales with @splishsplash he recommended Grant Cardone to me - I've actually been following the guy and even had his books bookmarked, but I never got around to getting them. Anyway, after the recommendation I went ahead and got The 10X Rule audiobook and I just finished it now - it's one of the few books that I've come across that give actual practical advice on doing things and I'm pretty impressed with it. Cardone is also worth 100m so if you think you can't learn anything from someone at that level who's absolutely crushing it in life, you need to stop being an egocentric little hater and go re-examine your core beliefs. I'm going to talk about some of the principles he mentiones in the book, how they apply to IM (since that's our thing) and give my own opinions on some of them and how not following the 10X rule has set me back in IM and life in general. The book is mainly based around the viewpoint that most people (and companies) grossly underestimate the amount of action that needs to be taken in order to achieve a set goal. When you say you're going to make $10,000 months months (or whatever your goal may have been) when you're starting off in IM, and find yourself halfway there not accomplishing most of it - it's not because the goal was too big; it's because you failed to take the actions necessary to accomplish that goal. What most people do in this situation is reduce their goals, instead of realizing their goals were probably too small even, and they've simply underestimated what it would take to actually accomplish them. There is no substitute for hard work, and if Tim Ferris really worked four hours per week, he wouldn't have ever written The 4 Hour Workweek (he said he chose that book title because it converted well btw). Anyway, let's go through some of the principles Cardone talks about: The meaning of 10x Next time you want to accomplish something, assume that it will take 10 times the work you initially thought it would - because it will. Set your goals 10 times higher as well - and take 10 times the amount of action YOU think it would require to achieve those goals. ONLY THEN will you even come close to achieving your original goals. And if you end up accomplishing more, you still win. I remember an Amazon affiliate store me my team were building in February last year. Two days in, we thought we were almost done and it would only take a couple more days to finish. ONE MONTH later, and after facing hosting issues due to plugins using uo too much resources, personal problems, communication issues, theme bugs, and a ton of CSS code we never thought we'll need... the site was done. It only took a lot longer than we thought, and it ended up setting us back in our previous project that already was making money - so much that we had to pause the affiliate store site and re-focus on the things that were making money before that or we would all go broke. Was anything wrong with this project? Not really. But we sure underestimated what it would take to get it working AND making money. The initial potential profit calculations may have been right, but boy oh boy did we underestimate the amount of work it would take to get there. Look back at your own projects. How many times did you think you were gonna finish something much faster than you actually did? What could you have done differently? Perhaps you thought you would be ranking on Google within a month and a half, only to get there over half a year later and a few times the amount of links or content you thought you'd need (not that quantity always matters in SEO, I'm just trying to make a point). Think you can close a local SEO client if you make 15 calls? 10x it, make that 150 and then you nay have your client. Want to have $x by the end of this year? Make that $10x, do everything necessary to make that, and then yoy may have your $x or you'll at least be a lot closer to it. What can you do NOW to get close to that goal? Not taking action takes just as much energy as doing so - only difference is that by NOT putting in the work, you'll be wasting energy in justifying why you aren't doing so. Obsession In order to be successful at something, you need to take MASSIVE action and be straight up obsessed with accomplishing it. If only I wasn't obsessed with being on my computer most of my free time and making websites when I was in 5th grade - no way in hell I would ever reach the point where I am today. You already ARE taking massive action in something - be it playing xbox, drinking, smoking, wasting time with friends... You're just probably taking massive action in the WRONG thing, which isn't going to get you where you want to be in life. So don't bitch that you don't have enough time, because both you and Warren Buffett get 24 hours each day. Bet you don't hear him bitching about it though. Entropy is the natural process of things going to shit (that one's mine). If you're not putting in energy against it and stop working on that site once it's ranking, or you're away from your girl for a couple of months... The competition which IS putting in the work and energy will reap the benefits, while things WILL go to shit for you. There's no such thing as passive income and there's no time for celebration. Last time I relaxed for a month because I had a few thousand dollars saved, everything went to shit and j no longer had them. Setting Goals Set goals that make you excited. Want to be a millionaire by 26? Make that 10 million and do 10 times the actions you thought you'd need to take to get there, because I bet you're probably not very close to being there at all at this rate of action. Your goals should be both exciting and aligned. Want to visit another planet? Probably possible at this day and age, unless you are already like 70 years old or something. What would it take to get there? How much money would you need to make? What do you need to learn? What contacts would you need to make and who should you know? How much do you need to increase your social skills in order to make those contacts and meet the right people that will help you achieve your goal? And you may want to live a healthier lifestyle so you can actually live long enough to get there... break down your goals and have them be aligned - then 10x ALL of them. Everything is possible - average people are the ones who think small, then fail to even accomplish that. Don't be afraid to set goals that average people would consider "unreasonable" - that's why they're average. They will critise first, but admire later. Commit first, figure the rest out later Write your goals down (every day, if possible) and do not reduce them as you write them. Do not let them scare you. You will figure things out as you go - success is your duty, obligation and responsibility. Don't get "derailed in details" on HOW you will accomplish your goals - you'll figure things out as you go. Don't prematurely value the outcome of your actions. Don't assume what will happen. Just take the action, then see and adapt to the new situation. A couple years ago we were starting a new service. Only thing we knew about it is that it was a proven concept that would make money. We comited, reverse engineered it and made $16k profit three weeks later. Funny how the only times things have actually worked out for me was when I was following concepts I didn't necessarily know about or understand at the time. Just think about your first website. I'll take a wild guess and assume it didn't make you much money. I bet you're glad you did it though. You just have to fo through the process. Ain't no substitute for hard work. You'll never be "ready" - so shut the fuck up and let's get on with it - do whatever the fuck it is you have to in order to come closer to accomplishing your "unreasonable" goals. The Myth Of Time Management Don't try to manage your time. MAKE more time instead by doing things faster and getting others to do them for you. You need to be shitting out more sites, getting more clients, being at more places with more people. How much time are you wasting on useless activities? MAKE more time by eliminating them. Past accomplishments These serve no purpuse and don't use them to fuel your ego. If you aren't where you want be RIGHT NOW, you ARE failing and you either aren't taking enough action, or you aren't taking the right actions. Once you reach one goal, move on to a bigger one - this is also necessary if you want to keep what you ALREADY achieved, or entropy will rip it away from you. Excuses An excuse is something other than the REAL reason why you aren't taking action. Don't wanna go talk to that girl because it isn't the "right time"? No, it's because your subconscious thinks you're not good enough AND you lack social skills AND you may think you're a man but you're actually still a boy. Instead of making excuses, take action and see what you can do to improve. If a thought isn't helpful and isn't bringing you closer to whatever your current goals are, disregard it and take action anyway. It doesn't matter how you feel or whether you think it's the right time or not. Responsibility Cardone brings in an interesting perspective on this. He says that "things don't happen to you, they happen because of you". He gives the example of being rear-ended while driving to a client's place. Things that he could have done differently in that scenario: -Leave the house earlier -Leave the house later -Take an uber -Account for people who can't drive -Step his game up amd have the client come to him instead You should COMPLETELY get rid of the victim mentality and take a look at what you're doing to have these things happen to you. Take FULL responsibility and assume conrol - then you can actus change things. Successful people vs the unsuccessful -Successful people have a "can do" attitude -Don't say "I don't know", but "I'll figure it out" - then go and figure it out -Love challaneges - success is overcoming some type of challange -Don't be afraid to learn Persistence through any type of situation is necessary to make any dream a reality. What got you this far won't take you to the next level. So better get confortable with being uncomfortable. TL;DR: Don't be a little bitch. P.S. I wrote this from my phone using my Evernote notes since I'm currently stuck at an irl event I couldn't avoid so thought might as well do something slightly productive. I tried to get this in order and to make since, and I apologize if anything is out of place.