Thank you Facebook

Setox

Elite Member
Apr 30, 2015
2,229
3,580
Anyone here noticing a change in boosted posts performances, after the new option that fb added ?

it's now forcing you to choose an objective for the boosted post : either engagement or messaging replies.

I have a local ecommerce business and rely on a fb page for promotions, i used to get both : reactions to my posts and messages from customers, now when i choose "engagements" as objective, i get only likes, no comments no messages, when you choose optimizing for messages, it would be like a conversion ads, where you'll pay expensively for the conversion "message" in this case. and you'll need to spend a lot before you even get a message.

I don't know if this is just because fb didn't collect much info about my audiences yet, since it's a new option, or there are others having the same problem.
 
Same here these bastards not giving. Me. A single lead for the last 5 days on. My landing. Page.
 
Fb just want to earn money

They said that the new updates will affect only the organic reach, now they are refining their whole ads distribution algorithm, they even announce they are removing some metrics from the stats, the last one is a good option but i think it might be connected to the problem of refining their ads objectives.
 
Anyone here noticing a change in boosted posts performances, after the new option that fb added ?

it's now forcing you to choose an objective for the boosted post : either engagement or messaging replies.

I have a local ecommerce business and rely on a fb page for promotions, i used to get both : reactions to my posts and messages from customers, now when i choose "engagements" as objective, i get only likes, no comments no messages, when you choose optimizing for messages, it would be like a conversion ads, where you'll pay expensively for the conversion "message" in this case. and you'll need to spend a lot before you even get a message.

I don't know if this is just because fb didn't collect much info about my audiences yet, since it's a new option, or there are others having the same problem.

It seems that you're using the basic facebook interface for creating ads. I would suggest using the Power Editor interface - it gives you a lot more control over your ads than the basic interface. Of course, it will take you a while to get used to it, but once you do, it's smooth sailing.

One benefit of the Power Editor - You can split your budget between three promotions - one targeted at engagements, one targeted at landing page visits/conversions on your landing page, and one directed at messages. You can put in your own optimizations and choose different audience targeting options for all of these ads. Or you can have a single kind of ad, but with different audience targeting options (commonly called an A/B test or a split test). Once you get a few conversions, try some service like companionlabs that lets you optimize your conversion based campaigns.

Try using a service like Hotjar if you have a landing page - It records your visitors and tells you where your customers are hesitating the most. Eg: If your customers read through the details, but stop at the pricing section, you know you probably have to reduce prices to get a few customers onboard.

I would also suggest installing a "Facebook Pixel" on your landing page. It will give you audience insights and also let you optimize for conversions and create remarketing lists based on your visitors. Eg: In the example above, you can target only website visitors with a 20% off coupon and see if that motivates them to purchase.

It's all basically trial and error. Facebook post engagement and reach has been consistently falling for the last 6 months or so for brand pages (except media companies). As @keique said, they're just after your moolah, but there's still worth to be extracted from these guys for sure.
 
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It seems that you're using the basic facebook interface for creating ads. I would suggest using the Power Editor interface - it gives you a lot more control over your ads than the basic interface. Of course, it will take you a while to get used to it, but once you do, it's smooth sailing.

One benefit of the Power Editor - You can split your budget between three promotions - one targeted at engagements, one targeted at landing page visits/conversions on your landing page, and one directed at messages. You can put in your own optimizations and choose different audience targeting options for all of these ads. Or you can have a single kind of ad, but with different audience targeting options (commonly called an A/B test or a split test). Once you get a few conversions, try some service like companionlabs that lets you optimize your conversion based campaigns.

Try using a service like Hotjar if you have a landing page - It records your visitors and tells you where your customers are hesitating the most. Eg: If your customers read through the details, but stop at the pricing section, you know you probably have to reduce prices to get a few customers onboard.

I would also suggest installing a "Facebook Pixel" on your landing page. It will give you audience insights and also let you optimize for conversions and create remarketing lists based on your visitors. Eg: In the example above, you can target only website visitors with a 20% off coupon and see if that motivates them to purchase.

It's all basically trial and error. Facebook post engagement and reach has been consistently falling for the last 6 months or so for brand pages (except media companies). As @keique said, they're just after your moolah, but there's still worth to be extracted from these guys for sure.

Thanks for the insights you brought here in your reply, i'm using the boosted posts function for that specific page, and spend small budgets on ads, for a local business, i'm aware of the power editor options, and i'll do a split test ad for that page to get more data about what objective suit my audiences the best ! I'm not using any website though for now, so thanks anyways for the informations you've added here ! guess fb just giving more options to page owners, at last it's an adapt or die battle.
as for the falling in reach & engagement, i noticed that with the same page, i managed to run ads for an average cost of $0.004 per engagement, and during the last weeks, i'm hardly getting $0.02 , i know there are other factors related to that including my own management but fb is responsible too. again it's an adapt or die battle, you gotta just play with their own game's rules and extract as many as you can from em!
 
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