Text Marketing - Is it effective?

AmazinAzn

Regular Member

Dec 6, 2006

346

176

• Nov 6, 2008

• #1

For the first time, I received a text that said something like this:

Hey, I got your number from a friend of mine. I bet you can't guess who I am. My username is bluedragon316, wonna come see if you can recognize me online at [Redirected Link]. Hope to see you soon.

The link redirects you to some dating site and tells you to sign up to view the profile. It obviously wasn't someone I knew because the phone number was 5000 and that's not any number I usually see.

Has anyone tried this? And does this actually convert?

 

AmazinAzn

Regular Member

Dec 6, 2006

346

176

• Nov 6, 2008

• #2

I dunno. Lately, I've been getting a few spammy texts and a lot of calls from telemarketers.

 

mhike168

Junior Member

Jan 30, 2008

142

34

• Nov 6, 2008

• #3

I doubt that they do convert, imho. If I'd received any I'd simply erase without a second thought. Maybe it could be used to get traffic.

 

AmazinAzn

Regular Member

Dec 6, 2006

346

176

• Nov 6, 2008

• #4

I didn't go to the link on my phone, I went to the link on my computer.

 

S

stunna

Regular Member

Sep 17, 2008

487

177

• Nov 6, 2008

• #5

It seems like one of those things were the marketers are just throwing a lot of shit at the wall and hoping that some of it sticks.

It's similar to the approach taken with e-mail spamming. The piss-poor conversion rate is made profitable simply by pushing out insane volumes.

 

S

sinewave

Regular Member

Aug 25, 2007

463

640

• Nov 6, 2008

• #6

Mass SMS messaging is quite expensive, if undertaken in the US or Western Europe.

I undertook one of these for a major US cosmetics company, and a campaign for a 6 month timeframe with a rented short code was 57K. We had to make sure the optins were properly managed and that the entire campaign was CANSPAM & FCC compliant.

 

iphaxor

Newbie

Dec 21, 2007

34

4

• Nov 12, 2008

• #7

when one of your friends forwards a message it shows all the numbers he forwarded to usually a big list of numbers if its a good joke or something it gets viral...

 

Vashtai

Junior Member

Mar 10, 2008

193

39

• Nov 12, 2008

• #8

I actually do this kinda stuff, for my "job" and desperately want to get out of it.

Basically, you got to get them to message you first. Just like computer spam, and someone else said... The people have to "opt-in", via messaging you first.

Gives you any ideas?