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[TEST CASESTUDY] Top 10 websites NOT relevant to users

Discussion in 'Black Hat SEO' started by ardley216, Nov 12, 2013.

  1. ardley216

    ardley216 Elite Member

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    Hi BHW,

    I am doing my final year project on SEO and how Google works. I'll probably share some of my findings mid 2014. But today I did a test with 10 people (not a massive sample) but hey!

    The test was to see how relevant websites are to people.

    I used a baisc card sorting method. I search a keyword, open the top 5 websites on first page, top 5 on page 2, and top 5 on page 15 and printed them out. I then also printed out the Google search title and descriptions.

    I then asked 10 participants to rank the websites by most useful to least useful regarding that keyword, and the same with the Google entries.

    The results were pretty clear.

    The websites on page 1 and 2 were the least relevant, and page 15 the most relevant. Totally opposite of what Google thinks.
    My test also showed that people will click on branded websites. Proving Googles move to brand factor searches.
    The descriptions were accurate. Generally conforming to the real ranks (page 1 being best and 15 being lowest).

    Now of course this is a small study and by no means valid. It was carried out with ONE keyword with 10 people. I plan to do this over 10 or 20 keywords and 100-200 people.
    The reason why I am doing this is because as you know Google is becoming more 'semantic'. This is Google trying to be more human. And I assume this is the direction Google is going in.

    Hope you enjoyed these results. More to come! :D
     
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  2. Beven

    Beven Elite Member

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    Interesting study! Keep us posted on future results :)
     
  3. mastersat

    mastersat Registered Member

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    we will wait your findings;)
     
  4. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Gonna follow your journey but shudnt this be in the journey section...
     
  5. ardley216

    ardley216 Elite Member

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    It's not a journey. Just one experiment I carried out and sharing the result. I'm not sure how these results are relevant yet, but they are certainly interesting!

    I can say for sure that there are many GOOD websites out there that people are interested in but can't find because of the lack of SEO work.
     
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  6. johngray32

    johngray32 Junior Member

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    Nice!! very interesting

    Look forward to more :)
     
  7. srinu0812

    srinu0812 Supreme Member

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    They need to fix their stupid algorithm. Thanks for proving!
     
  8. V

    V Elite Member

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    yeah bro, sometimes the most relevant results are somewhere on page 2 or 3. let's see what more results you're gonna share with us ;) and i'm pretty sure that the results will amaze most of us IM'ers :p subscribed bro, and keep us updated ;) good luck with your experiment and final year project!
     
  9. ardley216

    ardley216 Elite Member

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    Thanks for the encorraging comments :) I'll be conducting about 3-5 more real life experiments and of course I'll share it all for free on BHW ;)