Hi BHW, I am doing my final year project on SEO and how Google works. I'll probably share some of my findings mid 2014. But today I did a test with 10 people (not a massive sample) but hey! The test was to see how relevant websites are to people. I used a baisc card sorting method. I search a keyword, open the top 5 websites on first page, top 5 on page 2, and top 5 on page 15 and printed them out. I then also printed out the Google search title and descriptions. I then asked 10 participants to rank the websites by most useful to least useful regarding that keyword, and the same with the Google entries. The results were pretty clear. The websites on page 1 and 2 were the least relevant, and page 15 the most relevant. Totally opposite of what Google thinks. My test also showed that people will click on branded websites. Proving Googles move to brand factor searches. The descriptions were accurate. Generally conforming to the real ranks (page 1 being best and 15 being lowest). Now of course this is a small study and by no means valid. It was carried out with ONE keyword with 10 people. I plan to do this over 10 or 20 keywords and 100-200 people. The reason why I am doing this is because as you know Google is becoming more 'semantic'. This is Google trying to be more human. And I assume this is the direction Google is going in. Hope you enjoyed these results. More to come!