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TERMINATION of White Label Dating - - Cupid Plc & IDE - - Big Company Selling Out?!

Discussion in 'Affiliate Programs' started by theSEOgirl, Aug 22, 2013.

  1. theSEOgirl

    theSEOgirl Newbie

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    Hi all,

    As an affiliate it struck me as shocking that IDE / Cupid PLC are going to terminate their white label dating platform in two months time. It seems as though they have sold out to another company which isn't interested in paying affiliates with white label dating - gosh if a big company such as this can't last then that's very bad news for most of us.

    Can anyone suggest a reliable dating affiliate company??

    Is anyone else as shocked as I am, when they have been running for about 10 years ish?

    Is white label dating a dead end?

    TheSEOgirl
     
  2. seveneleven

    seveneleven Power Member

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    • Thanks Thanks x 1
  3. theSEOgirl

    theSEOgirl Newbie

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    Thanks for that article, very interesting read. It even states in there that 51 million was generated through casual dating, yet they still don't want to pursue it..maybe it's the claims of fake profiles.
     
  4. seveneleven

    seveneleven Power Member

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    Probably
     
  5. dennisyu

    dennisyu Power Member

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    Where did you read they are terminating the white label program?
     
  6. theSEOgirl

    theSEOgirl Newbie

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    Cupid PLC have sent out emails today to all affiliates that they are striking off the white label program, as they are looking into focusing on different aspects of the company after selling it. I guess this just means that there will be more traffic on other platforms, so maybe other businesses profit from this hopefully.
     
  7. dennisyu

    dennisyu Power Member

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    Never received that email. On the IDE login page i see this message though,

    [​IMG]

    So maybe they aren't closing, but just not accepting new partners.
     
  8. theSEOgirl

    theSEOgirl Newbie

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    Here's the email to help, I have read it as "termination" and "forced to close" as they're done with the casual dating white label part.

    "Re: Partner Update - Termination of White Label Dating Services
    As you're probably aware at TheDatingStudio we share our database with Cupid plc. We have always done this and as a consequence have collectively enjoyed a wide spread of potential dating clientele. It is this along with the joint CRM marketing, Customer Service and E mail marketing that has made the business successful.
    Recently Cupid plc decided to sell off its "casual" dating assets. Unfortunately this decision has had a direct impact on our ability to offer a viable white label solution to our partners. The new owners of the Cupid "casual" brands have decided that they no longer wish to support third party clients and as such have given us notice of this decision. Sadly this means we have to give you notice on both the casual and traditional side. This is not something we want to do, but unfortunately have no choice. We have looked at all sorts of alternatives but to no avail.
    We therefore must officially write to you to give you two months notice as per your contract to terminate our white label relationship. As from 1 September 2013 all revenue shares will be adjusted to that of the base rate advertised on our website. All payments will be made as per our standard terms and conditions over the next two months with the final payment ending on October 31st 2013 which you will receive November 20th 2013. We are genuinely sorry to have to give you this news, and we would like to personally thank you for your business.
    We would advise you to stop all currently marketing or redirect them to other providers while the websites you hold with us are running down. Please contact the team if you need any suggestions for alternative providers or migrating your site(s) away from the platform.
    Once again we would like to thank you for your continued business over the years.
    In the next week or so we will advise you of our new range of partner services under the Minx branding. We, like you, are disappointed in not being able to offer you the existing dating services, however we are not going to let a decision beyond our control impact our business and our relationship with you. We have a fantastic range of new services that deliver excellent partner payouts. We will advise you very shortly of our great new offerings.
    Kind Regards,
    TheDatingStudio Management"
     
  9. xanadux

    xanadux Newbie

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    Are you still looking for an alternative ? Let me know, can help you out
     
  10. euroblas

    euroblas Newbie

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    i know a private label dating provider which offer ex-cupid PLC partners 100% commissions for first three months. PM ME AND I SEND YOU THE DETAILS