Ten Commandments for Email Marketing?

Just getting into email marketing, but since the section is down (thanks Spamhaus), I'm wondering if we could at least put our heads together and generate a Ten Commandments (Thou shalt / shalt not) to help everyone who is using or thinking of using this method. Of course, you can contribute 1, 10, 1000, or none at all.

I think if that section is closed, it's exactly because BHW dont want or cant support mailing coaching again.. at least, until they will open back that section.

They talked about a possible deal with spamhaus but it's seem to dont be done yet.

It will be a pleasure to contribute when it will reopen

For the moment, you should focus on having double opt in emails for the specific websites that you will promote.

It's the biggest part of the job. So, it will give you the time to maybe have this section re-open until that time

:drinking2

Hmmm...that's a pity, but I'm a patient man...looking forward to the re-opening.

Yes, I've heard about the double opt-in method and I know that MailChimp and Aweber support this feature, obviously. I am not yet convinced that all the time spent on building a site, doing on/off-page SEO, and building a list will be more effective than a couple million unsolicited random blasts/month.
That said, I also appreciate that email marketing can also focused on long-term relationships with warm leads...but again, I'm not terribly interested in spending my time writing newsletter content. Perhaps I'm short-sighted.
Is it worth all that trouble just to get people to buy contact lenses/travel insurance/blue pills?
I'm more concerned about not violating the Spam agreements as an affiliate...so if I do a blast, hypothetically speaking, am I generally ok as long as I provide a physical address, avoid deceptive subject titles, and offer an 'unsubscribe' at the bottom? Thanks for the insight, by the way.

I understand you perfectly...