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[Teespring-Design & Sell] 2K$-21 days Testing Facebook CA-Free Tool Included-Join with me!

Discussion in 'My Journey Discussions' started by filmosophist, Oct 10, 2014.

  1. filmosophist

    filmosophist Junior Member Premium Member

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    Hello Everyone,


    Recently I started to experiment with paid traffic. Since I used to use a very popular web app to collect passionate audience and promote my products on facebook (i was surprised on how high conversion rate my ads had almost from my first campaign) my ROI was quite enough to be profitable and scale my campaigns. I am not an expert marketer on paid traffic but since I started, I was able to maintain an enough stable income to keep going with facebook ads. So I decided to build my private tool after a decent amount of time and really nice results while testing various online apps and programs, I find that is more affordable in long term. I wanted to have the freedom to make changes upon my ideas updates and add features that I wanted without limitations. So I done it and I was able to extract my passionate targeted audience and make my promotions since I found that while combine paid traffic with smart applications could bring the magic recipe for success. I'm not a coder either but I have my personal team of experts that work with me.

    Let me introduce myself

    I'm an internet marketer for 4 years now and I used to build websites ranked on google using blackhatworld and my PBN and make money but I like to make experiments with various methods of traffic so when I started with paid traffic, I sticked on it. I'm not the guy who talks too much but I decide to share my method and my tool here to contribute in the community somehow and starting to acquire some friends here so I thought to make a thread after the decision of facebook to remove the way on how to add the userids, with other facebook marketers to see how it will work the scraping method using facebook emails by advertising.


    I have read a lot of posts that saying teespring is saturated and many people that used to earn 2k a day and now struggling to earn 100$. This is why you did not develop your strategy and your tricks.I want to busted this one since that here is not only the designs but is still the combination of design with niche, choosing the audience. My opinion is, there is plenty of room that you can take advantage and make easy money with specific steps and tests.


    The most successful campaigns i did, i used custom audience.The truth is that 80% of my facebook campaigns was with CA.After the recent facebook update, I was curious what the future is hiding about facebook paid advertising and how effective is now and specifically how effective facebook emails are.


    I have my web-based application which is totally free for any wants to test it or start journey with me.


    So if anyone want to get on board and start testing and profiting with this classic simple method, don't hesitate to start messaging about any question you may have. All questions should be posted on the thread so everyone can learn.


    - Tools that I am going to use -


    http://www.dollarphotoclub.com/
    Here you can find images or sketches cheap for your t-shirts


    http://teesping.com - http://www.cafepress.com/
    These popular sites which can design and produce a campaign with various products or you have a better website.


    http://piktochart.com/ - http://www.getpaint.net/
    Great tool to create banners.You can use it also and free
    You can create cool design ideas or hiring someone on fiverr,peopleperhour.com, freelance or hundred websites that exists on the web like elance.com and odesk.com.


    http://faceids.com
    Tool - Web app which can use it for free to scrap facebook emails from passionate and active audience or any other tool you have.


    http://20percentrule.info/
    Images in your Facebook ads and cover photo will be disapproved if they include more than
    20% text.


    - Here is my journey plan -

    First of all I will start 2 different big niche campaigns for teespring promotions.
    ( Anyone could use his/her any niche or product wants for promotion)


    My budget will be 400-600$ and my target is to have a gross revenue approx 2,000$. I expect my CTR to be more than 7% the first days at least, with the targeted and passionate audience that I will collect to be successful for me.


    This is one of my best results that i had the previous months promoting direct to teespring.

    proofs.jpeg

    proofs2.png


    Day 1: I am going to select 2 niches (Big Niches which has a lot of audience on facebook. I prefer animals and tv series for this Journey) and I will start to design 2-3 different t shirts from teespring for each niche so I can test them and find the best converting tshirt. I set a time for the teespring campaign for 21 days and with a goal off 100 selling t-shirts. The price of each t-shirt will be $19.99.You can test various prices to see what convert better.


    Extra tips:
    THE top 5 bestselling colours are in order:

    1. White
    2. Black
    3. Navy
    4. Grey
    5. Red

    Also you can take a look here about the trend of the teespring market: http://teeview.phatograph.com/


    Day 2: I will search on this free tool or any other tool you may have, in various related fan pages and extract passionate and active audience from pages or posts. Then I will upload the facebook emails in custom audience on power editor. I want at least to gather 50K-100K minimum active and passionate users for my campaign. I will follow the same plan for the second niche market.


    Day 3: Creation of banners. I will start create banners through piktochart.com (this is an example of my banner) and then I will test the image text line to be maximum 20%.

    This is my example: Example_1.png

    So in order to start a campaign on facebook I need to create a fan page. Second, I have to discard maybe some countries that doesn't related with our "niche" or not want to promote your products for market purposes or any other reason. I always use News feed for my campaigns.

    Here are some of the benefits of a news feed ad:


    • Your page gets visibility.
    • You get a much larger ad with a lot of available space for content.
    • You can feature a big image along with your ad.
    • Generate many more qualified leads


    I will use English language and english countries for both of my campaigns because has more value or the people are willing to pay on these countries based on my tests that I have done. Third, is to focus on the gender. Depends on the audience addressed to you have to choose between women or men. You can ask yourself or make a research about what age group and gender has more conversion. Here, I will make a further research about the gender. (I will update)

    Then, I will upload the banners via power editor and I will set my daily budget to 10$ for each t-shirt.(40$ in total the 1st day). I will set all the campaigns for each niche (2 different t-shirts for each campaign = 4 ad sets). If you have more than 4 ad sets - t-shirts I suggest you to test the first 4 for each campaign for 24 hours and then test the second bunch of 4 for the next 24 hours. The t-shirts which has the higher CTR, this is the one that i want go with.


    Extra tips for facebook advertising:

    I always use dark posts and for pricing, I select the automatically optimize my bid to get more clicks. If I get high amount of clicks I use CPM but if I get low amount to my ad then I change it to CPC.


    Day 4: This is important day for me. After have already find the best converting t-shirt we will increase the daily budget periodically day by day.


    Day 5 - 21: Depending on how the campaigns will roll, I will study my next steps and see if need it to low the target of teespring campaign or increase the daily budget of the ads while the campaigns will achieve their goal or it comes to end or make some extra settings like keeping only woman for gender for example.


    I will start the journey at Monday 13 October. Every day or day after tomorrow, I will update the thread with the stats from my facebook account and teespring campaigns (sold t-shirts).


    Extra Advices

    Not everyone wants to wear a custom tshirt but there are three groups of people who will them passionately as often as they can.

    People that wear custom t-shirts. These groups include:


    1. People who are PASSIONATE about something...

    Example: gun lobby, gay rights activists etc. You can also think of political parties, people who love the environment, love a particular animal or wanting to support a cause or make a stand.

    2. People who want to get a REACTION from anyone around them.

    3. They want to BELONG

    This is where you think about a sports team, a suburb, or city, an event, a holiday destination.


    Extra tip: One more that you could use to increase your sales, you can create a landing page with or without a video (video always does the difference) and embed the teespring page inside your website so the visitor doesn't reach the selling page with the third effort. I have used it and it really increase the ROI with a high quality video. On this journey I will not create a video but directly to the teespring page.


    More info about the project will be update so stay tuned or subscribe.
     
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    Last edited: Oct 11, 2014
  2. kinaks

    kinaks Junior Member

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    wow subscribed mate! good luck with your journey i hope i can learn something here because i read a lot about teespring+fbads.

    hope this turn out really well.

    parley? :D
     
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  3. ice41

    ice41 Power Member

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    Subscribed! Looking forward to your journey, hope we can learn so much from you bro!
     
  4. beazt

    beazt Power Member

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    Subscribed. I was into teespring about 6 months ago but then discontinued to focus on other projects. I was interested in finding a non-paid method of promotion - even if it means starting multiple campaigns with 10-sales target.
     
  5. virtualc08

    virtualc08 Supreme Member

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    This looks like a solid journey. Very much interested in knowing where this will lead.

    All the best with your journey.
     
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  6. filmosophist

    filmosophist Junior Member Premium Member

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    Thanks Mate, I hope to infuse everything I know on this thread.
     
  7. filmosophist

    filmosophist Junior Member Premium Member

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    Thanks. Good luck with your campaigns.
     
  8. abhi007

    abhi007 Jr. VIP Jr. VIP

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    subscribed to your thread!
     
  9. jak19

    jak19 Elite Member

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    im in, this looks great
     
  10. sjk0779

    sjk0779 Newbie

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    This looks very solid. Hope turns out some great results. Will be following.
     
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  11. jeffcSEO

    jeffcSEO Newbie

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    I can see you know your stuff, hope you will reach your goal soon. Good luck!!
     
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  12. smutski

    smutski Newbie

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    Quality journey post, looking forward to results. Facebook seems expensive to advertise with, at least to me. But I guess you are getting highly targeted traffic/demographics.

    Is there a way to manually set your cpc bid, I was turned off by the lack of settings and options within facebook ad manager.
     
  13. neOtron

    neOtron Regular Member

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    subscribed. this is something i have been planning to do for ages but ....
     
  14. filmosophist

    filmosophist Junior Member Premium Member

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    Yes of course you can! I suggest you to start 10-15% more than the suggested bid. When you are using targeted custom audience for your campaigns automatically will increase your CTR and Facebook automatically decrease the cost of the clicks.
     
  15. badaz

    badaz Regular Member

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    To Be honest this is the best organised Joureny I've ever seen . ..good luck bro
     
  16. filmosophist

    filmosophist Junior Member Premium Member

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    Thanks you all for your participation in my journey. Tomorrow I am going to start the first day of journey. Meanwhile, I am thinking deeper about the niches that I am going to use in this journey. The combination of animals "niche" with people that are passionate and sensible enough while using a donation (verified donation) maybe has a lot of value which can bring faster results than I expect. I will update you about this in my next posts with screenshots.


    Also I uploaded some of the background banners that I'm going to use tomorrow for anyone who wants to follow me in the same time with this journey and test campaigns.

    http://www.mediafire.com/download/ja5fjai0w3u5s14/Banners_Tee.zip

    Virus checked:
    https://www.virustotal.com/el/file/...8408e872d9a27528f0494908/analysis/1413158036/
     
  17. zx123

    zx123 Senior Member

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    I follow this jd
     
  18. TiCkLe MoNsTa

    TiCkLe MoNsTa Regular Member

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    I believe in you.
     
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  19. twistedps

    twistedps Newbie

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    Very cool stuff. Looking forward to seeing the updates! subscribed!
     
  20. filmosophist

    filmosophist Junior Member Premium Member

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    DAY 1
    Campaign Design - Shirt Design


    Today I had plenty of time so I tried to make more work about this journey than I have estimated.

    Before we begin, there are some things to consider. First and foremost, we want to decide who exactly the t-shirt is for. Who is your audience? Are they male? Are they female? Is it a political audience? Is it a younger male audience? Is it an older male audience? Are they more of a distinguished type of person? Are they the happy-go-lucky type? You really need to think about who that person is and create the shirt for your market.

    For my first "animal" niche I will create a t-shirt which addressed mostly on women because from my research i understand that women is more usual to wear a t-shirt about dog lovers, labradors etc than men. Also i will design women's fitted t-shirts.

    In second niche, i will choice to create a unicex t-shirt and i will test it also when I upload the audience (facebook emails) on facebook and will check the percentage of the genders that my audience consists to make a choice.

    We also need to decide whether you are going to do a premium shirt or a novelty shirt.

    A novelty shirt is going to be a cheaper, Hanes-like, regular t-shirt. A shirt of a nicer quality with a really nice design is what we would consider a premium shirt. This ends up affecting the cost of the shirt. The higher the quality of the shirt we use, the more the base cost of producing it. So, we are going to have to charge more for it to make any profit off of it. Now, depending on our audience, that may not be a big deal. If our audience is used to buying premium shirts and likes premium shirts, then they are also used to paying premium prices for those shirts.

    Are we going to use text, are we going to use an image, or are we going to do both? How many colors are we going to use? What style of shirt are we going to put it on? In that regard, we have a lot of different options.

    I will use text and image for my first campaign and i will split test the second niche one t-shirt with text and image and the other only with an image.

    THE top 5 bestselling colours are in order:

    1. White
    2. Black
    3. Navy
    4. Grey
    5. Red
    This is some of my old and new examples that I am working this moment which I will have finished them by Day 3 of my journey.


    [​IMG]


    [​IMG]


    [​IMG]


    [​IMG]


    The Campaign Goal

    We will need to figure out the magic number for our goal. We don't want to set it too high because that will set off sales. At the same time, we don't want to make it too low because that will cost you money. Now, the cool thing is that we can adjust your goal up or down by contacting Teespring support.

    The bigger our audience reach is, the more we are going to sell. So, if we have a large fan base, we can probably get away with having a larger goal. However, if we fan base is really small, then we might want to start with a smaller goal.

    For my campaigns i will start with 100 goal because both of my campaigns has a lot of targeted passionate fans/audience.

    You can approximately expect 0.5% to 1.5% of your audience size to buy your shirt.

    I will buy 3 t-shirts for me and my friends to encourage the sales. I attached one month old successful campaign that had great success.
    [​IMG]

    [​IMG]


    Shirt Pricing


    On my both niche i am going to split test price like: 18.98 - 19,95.

    The prices that usually add on my t-shirts are $19.95, $16.99, $18.98, or something like that. So, if these are priced correctly, customers can compare them to t-shirts that they have bought offline. People are conditioned to buy things, and they are comfortable with certain types of price points. When it comes to retail pricing and clothes shopping, people are used to seeing a t- shirt for 14, 15, 16, 17 dollars, with a .95 or a .99 attached to the back of it.

    This will be the profit for each t-shirt!


    [​IMG]



    Offer Page on Teespring

    It will be very simple. I am not going to write any sales copy because i believe that clothing sales are visual. I will add a photo of a safe payment through paypal - visa -mastercard although under the text which will point to the buy button on teespring.
    About the title which vey important take note that the title of your shirt will also be the URL to your offer page. So, if the name of your shirt is ‘dog lovers', then the URL for your offer page would be Teespring.com/doglovers, and you would send everybody to that link to buy your shirt.

    I will use "Limited Edition " words and i will emphasize adding this line on the page: IMPORTANT: These shirts are only available through Tuesday, 10/15/2014 th at 8 pm Eastern time. Act Fast!

    This is an example of the offer/sales page of teespring.


    [​IMG]

    Tomorrow is the day that i will extract passionate audience for two niches. Stay tuned!
     

    Attached Files:

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    Last edited: Oct 13, 2014