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Tedious AdWords questions about Quality Score and bidding strategy for new campaign

Discussion in 'Adwords' started by danvin, Jul 21, 2014.

  1. danvin

    danvin Newbie

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    Hi,
    Can anyone explain me this situation?

    I've started my new adwords campaign.
    Before that I took 100 the most important keywords and created separate adgroups with separate ad for every keyword. Each Ad was optimized for each keyword.
    After that I've created ~10 adgroups with other keywords (~500 keywords in each).
    My expectation was to have high Quality Score on my first 100 adgroups (b/c each ad was optimized for 1 keyword).

    Once I added campaign to adwords all keywords got QS 7-9.
    But few hours later the Quality Score for my 100 adgroups (with 1 ad = 1 keyword) got a Quality Score drop to 4-5. And other adgroups (with many keywords) still have Quality Score 7-9.

    Few moments:
    1. I didn't get any clicks yet. So Google had no ability to change QS according to my CTR.
    2. I set a very low bid. (avg bid [from my past experience for this niche] is $0.4, now i set $0.17)


    So 2 questions:
    1. Why QS dropped for high optimized ads? I understand that I will see real picture only in few days, and 2 hours is nothing. But I just want to understand.
    2. What is the Bidding strategy for new campaign? Set low bid and increase it slowly, or do opposite - set high bid and decrease it slowly?


    Thank you very much!
     
  2. goel.aman125

    goel.aman125 Junior Member

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    I can't answer the first question as you have asnwered it yourself!
    In 2 hours you can't say anything in Adwords. You really need to see the ad for 2-3 days atleast to come to a conclusion.


    For second question, i always prefer the bidding strategy of having high cpc first, get a higher ctr, and then slowly decrease the cpc.
    If you are able to get 10%+ CTR, then you can decrease the cpc with a significant amount without a significant descrease to your QS.
     
  3. danvin

    danvin Newbie

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    Thank you for your answer! That's what I'll try. B/c I've started with opposite strategy and my QS is very low for some reason.



    One more question:
    I have a long tail keyword with Quality Score = 10. Min bid is $0.01 (broad match)
    But I don't see my Ad for that keyword (broad match, exact match).

    Why can it be like that ?

    Thank you
     
  4. goel.aman125

    goel.aman125 Junior Member

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    min. bid is $0.01 and you don't see your ad.
    What do you mean by that?
     
  5. danvin

    danvin Newbie

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    Sorry for my English,
    That means that I have eligible Ad+longtail keyword
    with very low min. bid ($0.01) and by bid is $0.4
    and when I open google, type my keyword - I do not see my ad.
    I see a lot of other ads, but not mine.