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TED: The Paradox of Choice

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Mar 27, 2010.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

    TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin.

    TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts.

    Watch the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

    http://www.youtube.com/watch?v=VO6XEQIsCoM
     
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  2. stopnstare

    stopnstare Junior Member

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    I have seen this one. I think he has hit the nail on the head!
     
  3. alex1

    alex1 Junior Member

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    Wow he is a brilliant speaker, and the part about jeans was hilarious (I bought the best pair of jeans, but I felt the worst... Why? I wrote the whole book trying to explain it to myself :)

    I enjoyed the speech but I dont actually 100% agree with him. Like I am personally learned just to buy one damn random chewing gum out of 30 featured at the supermarket, move on and never look back. Of course, making other MORE IMPORTANT decisions is stressfull and sometimes leads to paralysis (no action taken) as he said. But we should be able to recognize the problem and adopt to it.

    Interesting corellation - the usability on the modern Wed is governed by the principle "do not make user think", which this guy would probably rephrase as "do not give user too much choices at once".

    Thanks given for posting anyways.
     
  4. JuicyBlack

    JuicyBlack Regular Member

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    OHH this guy was on the Colbert Report recently.... he said so many truths in so lil time its overwhelming.. lol
     
    Last edited: Mar 27, 2010
  5. oxynom

    oxynom Junior Member

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    you guys need to watch the other speeches. go for the top ten
     
  6. arbydee2

    arbydee2 Regular Member

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    wow this guy is good.