Hi bhw I have been using Traffic Travis and The Ultimate Niche finder etc and I am getting confused by their competition advices. They analyse keyword (kw) X and say it is ?relatively easy? to rank for. Then I use Market Samurai to check the SEO Competition for kw X and the top 5 results are huge authority sites such as Wikipedia, Amazon, Apple, Howstuffworks etc that are NOT onpage SEO ?d for my target KW X but are related to my KW (e.g. ?trout fishing? to ?trout?). Furthermore they have thousands, if not millions of Backlinks to the page and millions if not billions of links to their domain and very high PR?s etc. My question is, how hard do I have to work to beat these guys for my target KW when I will have 100% on page SEO optimisation for my KW? I realise On page stuff plays a minimal role and thus I have to take into account their anchor text profile (using majestic). So if none of their top 10 anchor texts are my KW, then should I be ok? Would I only require 100?s of backlinks with my KW as the anchor? Or am I still going to need thousands to compete with their millions? An example is ?affiliate program?. One of the top 3 results is a Wikipedia article about ?Affiliate Marketing?. ?Affiliate program? is NOT mentioned in the Title, URL or description, only in the header ? clearly this article is not optimised for ?affiliate program? and consequently Traffic Travis, The Ultimate Niche finder and other tools deem the competition as at most ?medium difficulty? haha (which i think is incorrect) It frustrates me that Traffic Travis and The Ultimate Niche finder tell you it?s ?relatively easy? to rank, when in actual fact it?s not. Or is it? I am trying to learn haha. Thanks for your help anyone.