I have checked a keyword and wondering how is SCHOLAR the site that is places 1st on SERPS. , is it google putting themselves 1st, or what are peoples opinions on trying target it... Has anyone on BHW tried before.. I am making authority sight with long keywords etc, but this particular keyword i checked, and its 3rd time Scholar came up on a keyword... Anyone know why? Asking so as I can learn, thanks in advance for anyone who can give me more info on it.. Scholar is the top one of this screenshot..