Ok, I can't figure out a better title, but here's the thing. Me and my partner have a website which is getting about 12-14k pageviews and 1-2k unique visitors everyday. We are already earning decent money from that website, but we are planning to build a website and monetize is with Amazon associates and use the traffic from our existing site to monetize. Anyways, so we have a domain which doesn't target one category, it is a general domain (example, reviewsofproducts.com) that suggest that the website is a review website. We're not able to decide what's best, should we buy a new domain which targets one category (example, sportsreviews.com), or should we target everything and hope to get ranked for a few keywords?