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Target friends of those that liked your page

Discussion in 'FaceBook' started by locknload007, Feb 4, 2011.

  1. locknload007

    locknload007 Jr. VIP Jr. VIP Premium Member

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    You can buy FB ads that target the friends of those that liked your page. It narrows the target, but as each one joins, your target widens.

    FB puts an estimate on the amount of people the ad targets, I found my estimates were low, not allowing me to run the ad, but I was trying it on a page with only 15 likes. Those 15 like has an estimated reach of only 20 people when using the target friends feature.

    Write up an ad saying something along the lines of their friend liked the page, so should they.

    FB does do some social targeting where they put the "Chrarles likes BHW", this may make them show those more often since one of their friends did like your page. They have done it on one of my ads only 1.6% today, but I am sure it helps. I bet the conversions are higher, which is FB's goal, but it likely takes up more space.

    When I get the chance, I will actually test this out, but right now my page is not big enough. If anyone has done it, or tries it and see a big difference, please post it here.
     
    Last edited: Feb 4, 2011
  2. locknload007

    locknload007 Jr. VIP Jr. VIP Premium Member

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    As my like go up, FB is targeting their friends more and more.
    Day - Imp - Social ads - click - % - Likes

    Wed 135,500 0.2% 63 0.046% 7
    Thu 283,033 1.5% 125 0.044% 13
    Fri 42,892 3.0% 10 0.023% 3 (still got all day)

    So today, they are now up to 3% of all ad impressions are targeting friends of those that liked my page with so and so liked this awesome page.

    Still only paying $0.19 per click, must be performing better than others because they suggest $0.64-$1.08
     
  3. iggypop

    iggypop Junior Member

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    Interesting technique. Please keep us posted on your progress and discoveries with this method!