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target all local searches in my town | Zip code.

Discussion in 'Adwords' started by Bostoncab, Jul 26, 2011.

  1. Bostoncab

    Bostoncab Elite Member

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    I am looking for maximum local exposure.

    I want to target every possible local search in my town/zip code.

    What is the easiest way to set this up? I just got a brand new EIN so I am sure I can get a coupon to start out with this.

    I need advice on how to set this up. How do I do this?

    Say the name of my town is mytown New hampshire and the zip code is 05056
     
  2. huykun

    huykun Regular Member

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    This is fairly easy, but there are many, many methods to do it.

    On the AdWords campaign settings interface, under Locations and Languages, you can edit the locations. When you click Edit, they let you choose which cities or areas.

    Depending on how you want to do this, you can :

    1) List city by city - I would zoom to your area you want to cover using the map provided by the AdWords interface, go to the Search tab jsut above the map, and type in every city you see on the map.

    2) Custom Shape (More preferred) - This is probably the fastest way to do it. You do the same steps as the one above, but hit the Custom tab instead. On the interface, you should see custom shape. Which let's you sort-of draw the area you want your ads to serve or not to serve.

    Other members probably know better ways, but i hope this helps.
     
  3. Bostoncab

    Bostoncab Elite Member

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    That is helpfull..

    I had no idea you could target a city..for anyone searching with ips coming from that city.

    Any other ideas would be appreciated.
     
  4. Whitegold

    Whitegold Junior Member

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    Get yourself on google maps and get some free traffic ... sorry, that should read google places now I believe .. works like a charm!
     
  5. beazt

    beazt Power Member

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    Google Adword have announced the all new "Google Express" today, targeted specifically at local business. Check it out here:
    Code:
    http://www.google.com/awexpress/
    @Huykun has provided good instructions above, you can also try entering your pin code in the search box to see the area Google Adword associates with it, and then adjust accordingly by increasing or decreasing the radius
     
  6. Bostoncab

    Bostoncab Elite Member

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    O.k. I appreciate the advice you guys offered but Im not explaining myself properly.

    This is to run ads for a political candidate. I want to make it so my ad appears for anything that is searched for in my zip code only. So if someone searches for turnips on a pc that is located in my city they see my ad. Can that be done?

    Basically I don't want to target keywords. I want to target a geographic area.
     
    Last edited: Aug 9, 2011
  7. huykun

    huykun Regular Member

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    lol like i explained above, you can easily geo-target your campaign with what I said.
     
  8. Bostoncab

    Bostoncab Elite Member

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    Yes but.. I need a mega list of keywords right?

    Then I can geotarget the searches so only people in my zip code see the ad when they search right?