We recently bought a domain name, he was ranking better than us on the proucts we sold. He built the site as a affiliate, and we paid him money for the conversions. So we bought the domain from him. But i´m a bit scared what to do next. This new domain ranks better on 3-4 of our most important keywords. Our current domain is 4-5 spots below. What is the best approach to take care of the ranking this domain has, to our favour ? The ideas i got so far - Move our site to the new domain name But as our content ranks worse than his, wouldnt this just lower the new domain namn with time anyway? - Link our categories with links from the new domain name Here i see issues too, wouldnt Google see that we own the new domain too, and when linking to our other domain name lower one or both of the domains? Any suggestions about this? If someone has a idea or link to some company that may work out a best case scenario i´m open for suggestions too. (paid of course).