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Take 1 Client, and turn it into 10 Paying Clients -- Great Growth Strategy

Discussion in 'Offline Marketing' started by wasted, Oct 24, 2012.

  1. wasted

    wasted Jr. Executive VIP

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    Hey Guys,

    Here is a little story I kind of just fell into. However, when I look back at it now it would be a very effective strategy.

    Story
    :

    A Friend asked me if I could help him out and build a site for his church. I told him I would give him a heavy discount and we struck a deal for a sizable website, about 10 pages, but also, photo gallery, videos, and membership login.

    We did a great job and he was very pleased. They advertised our company in future programs as well as on the website.

    Now, churches, synagogues, mosques, whatever your religion... in overall, these are simply social communities and are great networking opportunities. You have tons of business owners, management, and decision makers. the community was really pleased with the website and it sparked other conversations, which ended up turning into more clients.

    FYI, this church did have a website but it was circa 99' so this was a redesign.

    Anyways, just a good little tip, good luck!
     
  2. pj413

    pj413 Regular Member

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    If you're willing to do free or really cheap stuff, look into doing a Groupon deal. Basically, what you can expect is:

    1) You're going to have to work your --- off.
    2) You're not going to make much from any of the clients that come to you. You need to discount your services by about 50% to get on Groupon, *and* the remaining 50%, half goes to Groupon. So you get a quarter of what you earned, about 6-8 weeks after you do the work. It's more useful to think of it as free work than paid work, or else you'll just feel ripped off.
    3) But you *will* get a lot of buyers, which will get the word out about your services in a big way.

    I know a photographer and a web marketing consultant (she did discounted classes on Groupon), both are quite successful today and both used Groupon as their primary marketing channel. Again, you just have to be willing to do cheap or free stuff for a couple months.
     
  3. Tangy

    Tangy Regular Member

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    Groupon is an absolute nightmare to sell on unless you have a lot of capital behind you to ensure that you can handle any influx of loss-leader orders.

    We did a very small trial run of a blog-writing service using Groupon and it was worth nowhere near as much as I thought it would be. Plus, the quality of clients that it brought in wasn't all that great. Won't be going back there anytime soon.
     
  4. digdigdug

    digdigdug Junior Member

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    Groupon...food stamps for the middle class.
     
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  5. dkh1978

    dkh1978 Regular Member

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    I have been with Groupon campaining with one physical product, not with a service, but came to think about it, when you say that you were not happy with the quality of the clients. Something one would for example outsource (content writing), here people may be looking only for cheaper options, the services of a photographer are to my opinion more difficult to outsource, therefore people grasp easier the concept, that anything that they have gotten very cheap on Groupon, was just a sample, and they are more willing to pay the real price. Same with web consulting services (usually web development, not necessarily consulting, outsourced).

    I was personally dealing with high-quality brand products, where also people donĀ“t even expect getting these cheap, but appreciate the offer, when the product is new on the market.

    I partly disagree that a lot of capital is needed to go for a Groupon campaign, but the campaign and the pricing needs to be calculated very carefully. I was for example able to negotiate a bit with the Groupon rep, so that the deal became more feasible for us, meanwhile staying attractive to the potential customers.

    pj413 is right, the best you get out from Groupon, is word of mouth marketing the brief top spot on the Groupon website and the directly buying customers, who can be converted to anything if the job is well done. The package offered via Groupon needs be very carefully planned, for both reasons, to make the buying customer happy, but also to produce more leads and make more sales to the same customer.
     
  6. necro

    necro Regular Member

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    Hey,

    i like the way you do your business, how about you give them some of your visitecards...