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Switching site to https worth it or not?

Discussion in 'Black Hat SEO' started by Anonoptimization, Jun 23, 2015.

  1. Anonoptimization

    Anonoptimization Power Member

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    Anyone have any experience with this?

    It seems like wiki recently went https and it caused a big shift in search engine results. What about for smaller sites though?

    I have heard some people a while back say going https actually hurt their rankings. Anyone know the latest on this?

    Thanks
     
  2. bahus

    bahus Regular Member

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    If you don't collect payments or any other sensitive data directly you have nothing to worry about, it will not affect your ranking. The whole https thing has been blown out of proportions. I've seen people switching to https for absolutely no reason or benefits. Most people benefiting from https thing are those who are selling it or the creative one by slicing one certificate into several pieces pretending that it is safe where in fact it is useless.
     
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  3. spmcnerd

    spmcnerd Regular Member

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    What was Wiki on before?
     
  4. Anonoptimization

    Anonoptimization Power Member

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    http as opposed to https
     
  5. blackball

    blackball Junior Member

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    Referring to my tests, it doesnt affect your google positions at all
     
  6. roadhamster

    roadhamster Regular Member

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    Read this: http://backlinko.com/google-ranking-factors

    Point 71: Google uses https as a ranking signal. It gives a site more trust if you're using https.

    It won't hurt your site to switch to https, you can use cloudflare's https function for example. Play around and see what happens.
     
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  7. ja1myn

    ja1myn Senior Member

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    I think it's pointless for sites that are not e-commerce. If you're not taking orders or collecting sensitive data like the first responder to this thread stated, it's probably a waste of money. If you have the extra money to throw at an SSL then go for it, but don't expect your traffic/rankings to go through the roof the moment you implement it.
     
  8. lalit_burma

    lalit_burma Senior Member

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    Almost everyone is hitting here on Dark ...

    I would recommend to test on your one or two sites and find it out.
     
  9. ranksonic

    ranksonic Junior Member Premium Member

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    I don't see really big issues. Protecting data can't be a bad thing. Yes, you need to make some changes but there is no direct impact to the rankings.
     
  10. Penumbra

    Penumbra Power Member

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    It can be good for your CR and CTR the people will trust website more if they see green lock.
     
  11. eXampL

    eXampL Power Member

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    What's the main reason you want to get a SSL certificate? If you don't really need it why bother?
     
  12. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Definitely worth it if you've done the rest of the SEO work.

    It's useless if the rest is fucked up though. If you don't have good SEO work done and you're not ranking at all, you're not going to rank by just switching to https. But if you are ranking #2 or maybe page 2, you may jump to #1 by doing it, because you've done the rest of SEO well.