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Switched to business profile and got eye opening insights!

Discussion in 'Instagram' started by willteasle, Mar 18, 2017.

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  1. willteasle

    willteasle Regular Member

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    Some sad news for me. I have photography account with original content 33k followers but lately I get between 200-300 likes... a far cry from the 1000+ I used to get.
    I figured i was being throttled... but I switched to a business account yesterday and used their insights!

    Turns out my followers just don't like my content!! I'm being seen by nearly 3000 unique accounts and hardly getting likes!

    It has crossed my mind that Instagram might be lying tho... they really do try to push the promoted post thing on the business profile! (tho probably not!)

    So yeah I'm not being throttled I'm just a bad photographer! lol


    reach.jpg
     
  2. speedypro

    speedypro Junior Member

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    This is why I always ask my influencers for business stats. A "Healthy" account should have 30% reach of their followers if they are truly organic. That means at least 9.9K people should be seeing your post. Here, you only have 3K reach. Sorry but I have multiple 5-7K accounts that see 4K reach all day long at any given time. Your reach is being punished if you engaged in Engagement Groups or Follow/Un-Follow.
    For the year 2017, it isnt the number of engagement. It is all about reach. With high reach, you'll get the engagement. Most accounts have 25% ER off reach (not follower count). In your example, you have 9% ER off reach. If your reach was 3X, (2988x3 = 8964), you would get around 800 likes. So you need to increase your reach.

    Let me repeat, for the year 2017, Follower count means shit if reach is poor. I see 5K reach on 7K follower accounts. This means a a guy with 7,000 followers have more people seeing his content than your 33K.

    I suspect the reason your reach is poor is because your content doesn't resonate with your photos. Instagram developer channel just published a video on the algorithm. If your followers are not engaging, your reach is penalized. Over time, your reach decreases. They want your audience to have the same interests. So the people who engage with your content need to engage with other similar accounts in your niche. They called this concurrency and clustering. So if you are following a lot of random people or engaged in Telegram groups, your cluster is diluted.
     
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  3. dami3n

    dami3n Regular Member

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    Well I have a 15k account and my numbers are quite high of course some posts get under 1k likes but the majoirty or 3 - 11k likes. I just think the majority of insta followers like certain types of posts and not alot of people interact with artsy stuff. I converted mine into a business account just so I could check out the stats.

    This was my last post so of course it's accumulated more like in the past 2 days. Instagram is odd some of my post go viral like big time and others don't see any light of day at all. It can be so random at times. Oh just remember that those "seeing" your pics may not be real people if you get my drift.

    [​IMG]
     
  4. Xjin2

    Xjin2 Regular Member

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    Really insightful reply!! Could you attached the link at here regarding the IG developer channel ? Could not find it at Google.. thanks!
     
  5. Lijihe

    Lijihe Registered Member

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    So what are the right methods to get more followers while keeping engagement high? You say you should avoid Follow / Unfollw, what about liking and commenting?
     
  6. madblackhatter1000

    madblackhatter1000 Power Member

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    This sounds just like Facebook's algo. Only 2-5% of friends will see a post, the more engagement the more reach.

    This Reach is flexible, it can shrink or grow.

    I'm a member of 100 FB groups, many of them with regular postings, but rarely see the posts on my newsfeed. If I make a post in a particular group -- I will see a lot more notifications from that group all week long with diminishing notifications until it disappears again..

    This may explain why some of my IG posts only hit 600-900 likes with a 30K group. I am posting very high quality content, and even scraped the same followers from my competition.

    What are your thoughts on increasing reach?

    Is it possible to follow/unfollow below the radar to affect Reach Algo?
     
  7. Lt.Enraged

    Lt.Enraged Junior Member

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    Unique content era is over, BH with no content with link in bio is the way.
     
  8. dwrack

    dwrack Registered Member

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    all news to me. Thanks for the heads up
     
  9. madblackhatter1000

    madblackhatter1000 Power Member

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    Very interesting indeed. I noticed many huge accounts in 100-500K range only pulling 1-2% engagement, many of them don't appear to be following/unfollowing. I think IG throttles the reach of big accounts, and has more leniency with smaller accounts. Maybe its their way of limiting the commercialization of accounts which could kill the whole network?
     
  10. willteasle

    willteasle Regular Member

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    Yeah I think you are right! As soon as I hate 10k I saw my engagement drop significantly... it never recovered really.
     
  11. willteasle

    willteasle Regular Member

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    @speedypro
    Thanks so much for such a valuable reply!!

    I see now that the reach needs to be increased.

    I am going to stop running a bot on this account immediately (I was only doing likes but I suspect it didn't look human regardless)
    I will run this organically for a few months and see if my reach increases.

    I just had a thought tho... Instead of stopping my bot altogether.. maybe I should make the bot like pics from all my followers? Use the FLC method on my self?
    This may pump up reach again... or do you think I should just stop the bot altogether so instagram forgives me? lol
     
  12. speedypro

    speedypro Junior Member

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    Interacting with your existing followers seem to help "jumpstart" the engagements. This allows them to "re-see" you again. I don't know about automating it but I notice that if you interact with your existing followers, it helps to put you back into their timeline feed.
     
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  13. madblackhatter1000

    madblackhatter1000 Power Member

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    This is a great strategy... so going 1 by 1 down the list of our own followers commenting / liking on their photos, and also in the comments of our posts. I don't think enough automated systems pay attention to this.
     
  14. speedypro

    speedypro Junior Member

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  15. willteasle

    willteasle Regular Member

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    Just a quick update!
    I switched FLC on myself thus liking pics of my own followers... 1500 a day for two weeks. I got lots and lots of likes from my followers who obviously haven't been seeing me in their feed.
    However my reach was decreasing.... it eventually dipped to 2000 and I was getting embarrassingly low post likes (200)

    So yesterday I switched the bot back to FLC on another similar account.
    My reach is back up to 4000 and I'm gaining new followers.
    So my experiment with liking my own followers didn't work.
    Will try stop bot all together now for 2 weeks to see if reach increases.
    :)
     
  16. withatwist

    withatwist Power Member

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    Thanks for this insight. I have 31.5K followers and my reach fluctuates so I need to figure something out.

    For example, my latest post has a reach of 21K against the 31K, which is good, but then post before that had a reach of only 4K and post before that one was like 5K.

    The past week, my reach has been as low as 2.5K to the 21K mentioned above. I usually average around 4K reach but had a couple posts in the double digit K's. Do you have any suggestions to make things more consistent?
     
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  17. willteasle

    willteasle Regular Member

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    Are you keeping note of what you are doing differently?

    For instance I would try one post without any hashtags, then I would try it with hashtags and a location, then location only, then different hastags or fewer... you get my drift.

    My findings were none of it affected my reach leading me to believe I've been throttled.

    I suspect with your 21k reach you were top post in a few of the hashtags you used.
    :)
     
  18. withatwist

    withatwist Power Member

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    The crazy thing about that post is that I actually didn't use ANY hashtags, lol. None at all. Just a caption. It's up to 25K reach now and growing. But I catch your drift. Just got to experiment.
     
  19. sapotlokal

    sapotlokal Registered Member

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    My 151K acc only gets 7K reach right now, starting around this week. Used to be around 10-20K :(
     
  20. withatwist

    withatwist Power Member

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    I posted 2 pics today...

    The first one got 1.3K (4%) reach and counting.

    The second one is at 26K (83%) reach and counting.

    Keep in mind my page has 31.5K followers.

    Very strange. Minimal tags on both, although the 2nd one was a meme and the first one was about a blog post on my site that's linked to IG page.

    Starting tomorrow, I'm going to switch things up and keep a pattern going, 1 post about my blog/video rehsare, 1 quote post, 1 meme post and create a theme so I can moreso accurately gauge my fans' interests. And try to do 6 posts a day or at a minimum 3 posts and just kind of see what happens.

    @speedypro thanks for mentioning your 30% rule because that's helping me out a lot. Giving me something to at least shoot for from here on out. Out of 2 posts today, one far exceeded that percentage and the other fell far short but my average is on the plus side of things which is good.