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Switched from naked url to www next day all rankings drop

Discussion in 'Black Hat SEO' started by Vladamir, Dec 16, 2016.

  1. Vladamir

    Vladamir Power Member

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    Well just wanted to get some opinions, i never though switching from my naked url to a www would be that drastic a change but all my rankings took a huge drop almost right away, attached is the document. I had both versions in webmaster tools with sitemaps with no issue, I just heard from a friend www. resonated more with seniors who trusted it more so did a simple switch in wordpress admin area for the url and directory and added the www and boom armegedon. I switched back this morning hopefully my rankings recover.

    I know google treats both www and naked urls as different sites which is strange, so building backlinks to the www wont count for the naked url version? I doubt this is true but hell i cant really refute it too much after my ranking drop though the drop may also be attributed to reindexing the new versions of my urls.

    any opinions on this?
     

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  2. kittykut

    kittykut Jr. VIP Jr. VIP

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    check MOZ on site explorer backlinks for each version of the url.
    If the naked version has Da and Pa and the www version doesnt you should change it back
    https://moz.com/researchtools/ose
     
  3. asap1

    asap1 BANNED BANNED Jr. VIP

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    You have to 301 your old urls to the new www. ones.
     
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  4. Vladamir

    Vladamir Power Member

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    both sites have around same authority one has 1 more pa, so no large difference,

    re 301ing, is that really necessary I thought all links just automatically redirect since when i access them with naked url or www they redirect to my chosen version in wordpress settings
     
  5. Purush

    Purush Jr. VIP Jr. VIP

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    That can't be the reason. Yes have a redirect setup
     
  6. Silverandblack

    Silverandblack Junior Member

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    Yeah, if your backlinks are all to the naked url, you need to 301 asap! Or just go back to the naked domain. What made you switch anyways?
     
  7. DeadJoe

    DeadJoe Power Member

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    TDLR: Op thought www was cooler. Switched and lost his rankings. Op is remorseful, hoping that Google forgives and forgets.

     
  8. Vladamir

    Vladamir Power Member

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    Pretty much, there was no real business decision there other than reading an article saying that research was done and www was more trusted around senior crowd and improved buying a certain percentage so i switched.

    UPDATE: I switched back to no www, now 2 days later all my rankings have gone back, man cant believe there is a such a difference between the two I wish the crawler and algorithm was smarted and just grouped the two together!
     
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  9. DeadJoe

    DeadJoe Power Member

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    Congrats Vladimir! I'm glad it worked out for you. Thanks for sharing your experience, some valuable insight.
     
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  10. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Changing your URLs is nearly always a painful activity. Update your canonical URLs and make sure they are posted on every page. Make sure your navigation is pointing at canonical URLs. Update your sitemaps, feeds, and ad URLs. Resubmit your sitemaps. Check HTML appearance for duplicate titles and meta descriptions and fix as many of those issue as you can. Double check your preference in GSC for www. Then if all goes well Google will figure it all out in about 4-6 weeks. Until then your new URLs will fight your old ones in the SERPs. or roll back the change :).
     
  11. starki

    starki Power Member

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    Switching from www to non-www (or the other way) is as risky as switching from http to https (or the other way). Technically, it's pretty much like switching to a new domain. In all these cases, there is a very high chance to trigger something Google calls "re-evaluation". Even if the content is exactly the same, Google thinks "Ok, I know this content, but it's not where is was before, so let's demote this site until I re-analyzed all signals to make sure it still deserves ranking high"

    Switching back solves the problem, waiting for a few weeks without switching back (assuming correct 301s are in place) does the same job. That's the reason why you shouldn't move an e-commerce site from http to https in the christmas season for example ;)
     
  12. jandel122

    jandel122 Registered Member

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    Very odd, changing to www. penalized your rankings.

    I'll keep this in mind for the future!