Super high CPMs on Meta on affiliate offer

Maverick007 said:
Hey everyone, I'm running an affiliate offer in Auto on Meta and my CPMs have been insanely high since I started running it again about a month ago. The conversion on my clicks though is super high (60% plus). Any ideas on what I can do to get that CPM down?

I'm running both static images (with a bunch of text) as well as script-based video sales letter style ads (that are about a minute long). I'm also running traffic through a Redtrack redirect. Let me know if you need any more details.

I was thinking running a bunch of new hooks/lead-ins but I'm not sure if that will really help or if there's just a ton of competition in the space and that's where CPMs are gonna be now haha...would appreciate any ideas at all! Thanks guys.
Click to expand...
Any ideas on refreshing your current ad image? would it lower your CPM or expand your targeting?
 
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Please put the link in the comment section of the article to avoid increasing CPM.
 
Cost per thousand impressions (CPM) is a traditional online marketing metric. If you only look at CPA and CPM to “cut costs and save money,” you’re betting big on Facebook!
 
While your advertising effectiveness is so good, you are not concerned about CPM costs, just leave it alone. If CPM is high, it's okay. Sometimes you reduce CPM but your conversion rate is not sure to stay at that level.
 
dont include direct links, cut down on text in ads. i am using it and i see things getting better, my friend, and i am not in the same situation as you anymore
 
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