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Suggestions To Move From Ranking 10/11th To Higher On Page 1?

Discussion in 'Black Hat SEO' started by lolseo, Aug 30, 2016.

  1. lolseo

    lolseo Power Member

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    Hi Guys

    My site is around 3 years old.

    Through early 2014 i was ranking position 1 for my main money terms.

    Over time it gradually dropped, and im now sitting 11th/10th.

    I dont update the site with blogs as often as what I did.

    In all honesty ive lost confidence somewhat. Even when i was working on the site regularly it was dipping and dipping, as opposed to improving so i kind of thought "whats the point". It sometimes reaches rankings of 8/9 for my money terms - but my handful of money terms always seem to drop back down to around ranking 10.

    I will sometimes create new blog posts based around long tail very small search volume and next to no competition. Sometimes as low as search volume 10.

    I'll optimise the onpage SEO, yet when I do a search for that term (which i'll have in the title, h1 tag, url etc) i dont appear until page 3/4.

    My main content is reviews & interviews and some "how to's" or "benefits of <x>". They are all created as blog posts with my homepage being my "money page" and this is created as a wordpress page.

    My link building strategy was pretty much

    Tiered Link Building - Money Site<-Manual web 2.0<-GSA<-GSA
    Guest Posting
    Post interviews and get links back from the people im interviewing
    Some link outreach (for example sharing my interviews with sites that share other interviews in my niche)
    I also did the above on an old URL which i then redirected to my existing (newer) URL.
    I never bought links or submitted to directories.

    I noticed some really good results initially. Hitting page 2 and 3 fairly quickly, then eventually page 1 and then rank 1. I was at this position for around 5 months from late 2013 to May 2014.

    Over time my rankings gradually dropped. It wasn't a case of 1 day I woke up and I went from 1st to 11th.

    Although some of my "non major terms" did tank. From page, to page 5 and now out of the top 100.

    I have never been penalised but I think Panda has affected my site, as I first lost rankings and visibility around May 2014 quite considerably.

    I would like to try and get from ranking around 11th/10th to 5th/6th - which I think is realistically possible (Big sites now dominate the top spots for my keywords)

    Ive tried on and off to make an effort again - but nothing seems to make a big difference. I've followed some content marketing ideas from the likes of Brian Dean. Created "ultimate list posts" and got hundreds of social shares on them... but nothing.

    Sometimes when i write a review, there is no other page in the SERPS targeting the exact same keyword in the title, yet when I google my meta title for the new review (even weeks after its indexed) it doesnt show. The page is indexed however, as a search of the URL displays in at number 1 in SERPs.

    I still guest blog regularly to build links back to my site (usually just the homepage as thats my money page) but outside of this - i don't do anything else.

    What should I be looking to do in order to try and claw back the site to some type of former glory?

    Should I build a new set of web 2.0's and hit them with GSA? (I already have a fair few web 2.0 properties linking from when i first built the site)
    Should I start hitting my live guest blogs with GSA?
    Should I continue guest blogging and hit them with GSA?
    Should I look into a PBN (Never built one before)
    Should i be looking to add more content to my site?
    Should I look to build backlinks to inner pages on my site as opposed to just homepage?

    Look forward to hearing your suggestions guys.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    First look at your on page - is it perfect? Are you including your keywords + related keywords in your content? Have you optimized images etc?
    Then look at content length - what is that like for your main pages you are targeting?

    Then look at your existing backlink profile - are you losing backlinks or are the ones you have built staying stable?

    What is your anchor text distribution like?

    Check webmaster tools if you havnt already, just to see if you got any messages in there.

    Maybe there are some issues there that are stopping anything else from really working.

    After you check all of those off then look at your competition, see what sort of links and frequency of links they are building, see how it compares to yours.
     
  3. lolseo

    lolseo Power Member

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    Hey - thanks for the quick reply.
    I would say my on page is "more or less perfect". I have made very few changes to it from when it was ranking 1st.

    I did do a whole page refresh adding in more content, videos and images earlier this year. Its over 3000 words long. I think i kind of pigeon holed my self when i made the site howver, as my money page is my homepage when it could have been www.domain.com/money-page but it was ranking 1 with this structure anyway so i dont think its too much of an issue.

    Something about my homepage (and its always been this way since I launched the site) is i have it set up as a page on wordpress, then under neath that page content, its a blog feed. Im thinking of removing this blog feed from under the homepage, as it is not needed at all.

    According to Ahrefs my DR is 47 and UR is 33 (for the homepage)

    Any lost links im seeing on Ahrefs (for last 60 days) appear to be scraped content links - so links I have not built myself anyway. I've only checked in Ahrefs , is there something else I can do to check for this? I check WMT regularly and there are no messages there.

    A few of my competitors are blocked by backlink checkers. Some of the big hitters (top 4/5 results) are huge, huge sites, so i cant compete with their backlinking activity. For the sites I can see on page 1 though - I think im more active than them when it comes to building links and posting content on my site.
     
  4. lolseo

    lolseo Power Member

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    Forgot to mention

    My URL structure is

    domain/category-name/post-name

    So (example)

    doggroomingdeals.com/hot-dog-grooming-reviews/hot-dog-turbo-leash-review/

    In this example

    "Hot Dog Grooming" is a brand and i have a category page for reviews.

    Hot Dog Turbo Leash Review is a blog post which is areview.

    The website is called doggroomingdeals.com and whilst it offers deals and product reviews for all brands, the main monetisation is from the homepage for the "hot dog grooming brand". So on page content is optimised for "hot dog grooming deals" (just an exampe)

    I have my categories set as "noindex, follow" using Yoast.

    But for a category page the url structure is

    doggroomingdeals.com/category/hot-dog-grooming-reviews/

    It actually says /category/ then has the real category after it as shown in the example above.

    Should i remove the /category/ from my URL? Tbh i dont know why its there as doggroomingdeals.com/category/ is a 404 page. I dont know why the /category/ is in the URL - it must have been a default when i set the site up.
     
  5. davids355

    davids355 Jr. VIP Jr. VIP

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    Yea, remove the category from the URL for a start - make sure of course that you redirect those pages afterwards.

    As for everything else, ok so on-page sounds ok.

    ahrefs is good tool for looking at competition.

    What about your anchor text? Is it well distributed? How does it compare to the other sites - i know you said some stuff is blocked.........

    What about your content compared to the content in the top ten - does yours offer the same value? Could be that Google dropped you because of high bounce rate or something.
     
  6. Airforce

    Airforce Jr. VIP Jr. VIP

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    Try to deversify your backlink profile. I would recommend some strong PBN and manual profiles from top domains.
     
  7. lolseo

    lolseo Power Member

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    Thanks for the reply again

    I'll remove /category/

    My WP is set up so changes to permalink and URL structure tends to auto redirect.

    Around 40% of my anchor text is coming from a mix of the variations of the domain name
    There is a small amount of brand name , around 10%.

    The rest is a mix of generic "view here" or image links & keyword anchors related to that page.

    For example <product name review> <take a look at this review of product name> <as I mentioned in my product name review>

    I believe ahrefs must be quite skewed (im only using a trial account however) as for months now i've only been building url / author name anchors and it doesn't seem to be adjusting the % of anchor text. When looking at competitors, they do have just a few terms, for example url % is higher. Author name is higher. But less variance on their anchor terms. One of the sites is showing as over 50% money term anchor text - no idea how they're ranking.

    In terms of content, I was one of the first to really target this area - a few years back.

    There has been a lot of "copy cat" sites now popping up across page 1 and page 2 (some of these small copy cat sites are now outranking me however). My content is longer, contains video and images and is better formatted with titles and the like.

    In terms of what the content is designed for it serves the purpose - but in that respect it is similar to other sites (as they used mine as a basis).

    The bounce rate is super high - but that doesn't concern me so much as someone comes to the page, clicks and affiliate link and the page has served its purpose.

    The bounce rate - site wide - is quite high , around 85%. As many people will click through read that one article and click off the site. Obviously have no idea what the bounce rate of competitors is like.

    In terms of lost links - here is a screenshot of ahrefs (attached)[​IMG]

    When ive looked at lost links for the past 60 days - they all appear to be "spammy" links i would never have wanted to build anyway (and i haven't bought any) so i can only think its scraping sites or something like that scraping content from a mix of sites, spinning it and as such im acquiring crappy links.

    Look forward to seeing any further suggestions you might be able to make for me! Thanks!
     
  8. lolseo

    lolseo Power Member

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    Hi - can you point me in the right direction for a PBN guide please thats relevant for 2016. I've built web2.0 networks before - but where I will struggle with a PBN is finding domains to register that have authority, and quality links coming in (as ive never done this before). Writing content etc I consider myself to be pretty good at.

    Also for manual profiles from top domains - what do you mean by this?

    Thanks
     
  9. Airforce

    Airforce Jr. VIP Jr. VIP

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  10. lolseo

    lolseo Power Member

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  11. Airforce

    Airforce Jr. VIP Jr. VIP

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    Not only forums, any other high authority websites are ok.
     
  12. MisterF

    MisterF Jr. VIP Jr. VIP

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  13. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    Some strong PBN posts should do the job here
     
  14. Titans

    Titans Jr. VIP Jr. VIP

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    Update your site regularly. Build quality PBN backilnks, Guest posts and Authority links.
     
  15. techamg

    techamg Registered Member

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    Probably not what you want to hear but I'd diversify away from SEO into other marketing channels. Build a real business. If you insist on sticking to SEO and have the Budget - I'd buy a dozen really high quality editorial links. Should set you back a fair amount of money but nothing works as well as they do.
     
  16. failurecrusher

    failurecrusher Newbie

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    I think all you need is some good quality contextual backlinks, especially PBNs.
     
  17. lolseo

    lolseo Power Member

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    I do put quite a bit of effort into Facebook, Twitter and Instagram and have a sister brand Youtube channel.

    In terms of buying editorial links - how would i go about this? Ive never bought links due to the horror stories ive heard about, and the tankings i see when Google finds out.

    Its frustrating as yesterday and today i've been going through a competitor site, and literally every link that ahrefs is showing are really bad PBN links.

    One article is about dogs, with a random insertion of the anchor text, the next article on the PBN is about boilers, one is about fat loss, one is about IT security. Blatant poor quality PBN that, if Google manually checked, would instantly penalise.


    In terms of PBN would people typically recommend building own, or buying PBN links?
     
  18. darulez

    darulez Jr. VIP Jr. VIP

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    Get some social signals ...
     
  19. lolseo

    lolseo Power Member

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    To the guys saying "build PBN links" - buy or build a PBN myself?

    as ive mentioned - ive never bought links (even though my competitors are using blatant spam PBN and outranking me) isn't this going to be a sure fire way for me to nuke the site out of the top 100 as soon as im caught buying them?

    How do people go around building "quality PBN links" ?
     
  20. lolseo

    lolseo Power Member

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    Bumping this up for an answer to the above