Suggestions on how to properly split test?

Discussion in 'General PPC Discussion' started by MetalMan390, Dec 10, 2011.

  1. MetalMan390

    MetalMan390 Regular Member

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    I have been running my PC campaigns on adcenter for about a year now and have really just set up some bids and called it a day. I realize I should start testing what is working and what isn't, but want to do this in the most efficient way.

    I was wondering if anyone could point me to some good reads on spit testing ppc campaigns, and maybe bidding strategies, for adcenter only, because I don't use adwords (way too expensive and far fewer conversions compared to adcenter, in my experience). I have been searching google and there really isn't much info on adcenter, it's all about adwords.