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Suggest a College degree that will help my IM business.

Discussion in 'BlackHat Lounge' started by otto14, Jun 22, 2010.

  1. otto14

    otto14 Jr. VIP Jr. VIP

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    Hello BHW,

    I really need suggestions on what to study. IM is what I do now and what I will always do for a living (hopefully). However, I need a college/university degree so I will have something to back me up in case IM stop working for me. Also I want to do it for the experience and the knowledge that you get when you study aboard.

    I don't want to waste time and I want to expand my knowledge in the IM world area, so I am looking for a course that will give me knowledge that I can later on use to make my IM business better.

    I prefer to study in the UK but any European country could be good. I live in Greece BTW. I was thinking something among the lines of marketing, media and culture, advertising, internet studies, copyrighting, sociology, psychology or something similar. You got the idea.

    Please feel free to suggest me anything you may think suits my needs. I really need suggestions now.

    Thanks :)
     
  2. vivalafeva

    vivalafeva Jr. VIP Jr. VIP Premium Member

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    marketing would probally be your best bet
     
  3. [̲̅$̲̅(2̲̅)̲̅$̲̅]

    [̲̅$̲̅(2̲̅)̲̅$̲̅] Registered Member

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    finance
     
  4. bigtay

    bigtay Regular Member

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  5. MaxWeber

    MaxWeber Regular Member

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    Communications, Advertising and marketing course at the University of Ulster,
    which is in Northern Ireland.
    Very high grades though and very very top quality course.
    I hope this helps.
     
  6. MarketerMac

    MarketerMac Regular Member

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    I have a marketing degree and an IST degree.

    IMO my marketing degree is useless. You'll be learning from people who are a decade behind the curve and know little to nothing about the internet, and even less about how to market on it.

    If I was to do it all over again I would ignore the entire marketing side of it and go comp. sci (the IST degree while helpful only gave me a base in databases, a lot of the web app stuff was learn as I went on my own time). Once again you'll have the exact same problem (at least I did) with people teaching you stuff that mattered ten years ago.

    It's just my opinion that there isn't any college degree that is going to help you going forward in IM (short of IST / Comp. Sci / any variation of these), and that's only if you do your own coding. If this is for your backup plan in case shit doesn't work out, you should really pick something you enjoy instead of trying to find something that might help you with IM.

    You'll pick up more IM idea's from the social interaction then anything else, I promise. I went to school during myspace's rise (oh the good old days, how easy it was to spam myspace..) and that's the first time I made anything decent from doing this. I promise I didn't learn about it in any of the classes I was taking...
     
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  7. otto14

    otto14 Jr. VIP Jr. VIP

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    Yeah, but I need something more specific. Just "Marketing" won't cut it or maybe it will??

    Nop, I hate numbers lol. I need something that teach you how great masses think and how to manipulate them in a way to buy your product.

    That's looks really interesting. I will take a closer look at it.

    That's another good suggestion. I will take a look at it as well.

    *************************************************

    Thanks guys for all the suggestions so far, keep them coming. :)
     
  8. OnlineGodfather

    OnlineGodfather Senior Member

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    Maybe law if you will have some problems :p
     
  9. otto14

    otto14 Jr. VIP Jr. VIP

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    I don't think that IT or computer science is for me. Yeah, I am good with computers but I'm not a coder and I don't really wanna be one. I find it boring (sorry to all the coders out there but that's my personal opinion).

    I can learn at least the basic technical part of IM on my own. I'm more of a theoretical marketing type of guy. I understand that most of the courses are outdated, that's why I'm doing extended research and I'm trying to find the best one.

    Going to college as a back up plan in case IM doesn't work is not my primary aim. I want to go to college for the experience and since I enjoy reading about marketing, advertising, how masses think, it would make perfect sense to pick a course that offers me that and also helps me with IM at the same time.

    I'm sure that there is something like that out there. I just have to find it :)
     
  10. otto14

    otto14 Jr. VIP Jr. VIP

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    Everyone from my family says that I should study law. They say that I can easily find a high paying job with a law degree. The problem is that I don't wanna find a job and I don't think that law can help me with IM. If I run into problems I can always hire a lawyer. I also find law boring lol.

    What I'm trying to say is that I don't wanna be the man that will help a rich guy hide his millions. I wanna be the rich guy who hires a lawyer to help him hide his millions :)
     
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  11. karibo

    karibo Regular Member

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    What about ICT? Make your own bots and sell them for +100 $ :D
     
  12. otto14

    otto14 Jr. VIP Jr. VIP

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    Nah, I don't think that's for me but thanks.
     
  13. botdevs

    botdevs Newbie

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    As a Marketing major (graduated in 2007) I can say that it helped me very little when it came to internet marketing. Most marketing degrees focus on print advertising (billboards, magazine ads, etc.). Since they aren't internet focused I wouldn't recommend going this route. You'll learn sell wording, and that's about it. Nothing you couldn't learn in 10 minutes picking up a book.


    I can also say, going to a marketing conference of some sort (pubcon, ad-tech, etc.) and just sitting through the sessions will teach you more than you ever will in college because internet advertising is constantly evolving and unless you're up on the latest techniques you'll fail.


    Here in the US, psych majors can only make a good living if they get their masters. Which makes it a terrible fall back. Marketing, communications, mass media, etc. are worthless degrees in the job market. You'd be better off going straight into the workforce.

    If you really want to do something outside the box, go computer science or something else techy. Being able to code is the only reason I made it in this industry (self-taught) and it's also a great fall back if affiliate marketing doesn't work out for you.
     
  14. rocket

    rocket Regular Member

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    I would suggest an Entrepreneurship program. Most schools have them and are valuable for critical thinking and developing marketing strategies. Any other program is going to be basic stuff and not cutting edge.

    But all in all, there are things here at BHW world that no college teaches. Real world experience trumps books every time.
     
  15. Nugget16

    Nugget16 Registered Member

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    Well I can't say all my suggestions are based upon "job prospects," but they can help with internet marketing. In no particular order:

    Philosophy: if you study it properly, you learn to think outside the box, it facilitates creativity, and it just makes you awesome (I wonder what I'm taking).

    Psychology: Marketing is becoming more and more based on psychology. Learn how people think. Do you know what statistical errors people are inclined to making, what probability errors, what fallacies? You can really take advantage of circumstances with psychology.

    Computer Science: Learn languages and computer stuff that helps you design websites and implement things. You can learn stuff on your own, but I don't know to what degree. An example would be a friend in CS made 2 iphone apps. I have ideas for multiple iPhone apps but do not know the coding at the moment. I'm busy right now, I'll learn it eventually most likely but probably after iPhone 4 is popularized.

    Economics, Business, and Marketing might be helpful, but I am skeptical. An economics taught me about sunk costs and investment loss biases and such. That's about all it did, and I suspect psychology teaches it as well.

    Graphic Design: Graphics are cool. Make comics or graphics or something.

    Random Niche Market: Go google a bunch of things see what subject has topics that can be exploited. Is the top site on 500 anthropology concepts really poor quality? Go do that make 500 sites.

    Anything is going to be somewhat useful or useless as it relates to how you look at it and approach the subject. Some of my fellow majors haven't learned a thing in over three years, pretty much. They know a bit about some philosophers and a few logical concepts. Still are arrogant and narrow-minded as they always where, perhaps moreso.

    English might help your writing. People can't write these days, but it's almost not worth it because people can't read your vocabulary either, lol.

    Teaching. This will require a subject, but it gives you some cred. I'm a teacher or "the teacher recommends this piece of junk." Nurse would also give you some credibility.
     
  16. faceporn

    faceporn Newbie

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    I would recommend you to study Marketing Psychology if that is available for you, because this is where the marketing is going to. It becomes harder and harder to sell for consumers as they become more aware, this is the reason you need to study something like this, to be able to trick your consumers into thinking what you want.
     
  17. otto14

    otto14 Jr. VIP Jr. VIP

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    I believe that I will gain more knowledge if I make a list of marketing books that interest me and just read them, instead of going to college. I can learn about advertising, copyrighting and marketing on my own, so there is no need to get a degree on something like that especially when it will not really help me find a job in case IM stop working for me.

    On the other hand, I could also learn the basic of the technical part of IM on my own too, but it would be far more difficult than going to college and having a mentor to teach me that.

    A normal logical person would go study computer science and teach himself marketing by reading books. However, there is a problem with me. I don't like coding and I don't wanna study something I don't like even if I know that it would be extremely helpful.

    Sure, begin a coder is a great plus when you do IM but there is always a way around things. I can do a JV with a coder or hire one. I want to take care of marketing because that's what I enjoy doing.

    I could always take the other route and go study something that I enjoy and can get me a job but it has nothing to do with IM. Maybe English literature, psychology, sociology or something that has to do with humans and the way we think.

    I have a lot of thinking and research to do. Thank you for all the suggestions guys. Please keep the coming and feel free to tell me your opinion.

    Thanks again :)
     
  18. blackma

    blackma Power Member

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    College is good for engineering and science related professions especially. Most of my lecturers were chartered engineers and had phds too. I learnt an enormous amount from their experiences and research.

    Depends who lecturers are I guess. Look up the lectruring staff and see who you will be 'teaching' you!

    But stay away from business/marketing books!!

    As CEO of Ryanair, Michael O' Leary once said and I quote

    'Business books are bullshit and are usually written by wankers'


    'Nuff said :)
     
  19. goodtimes

    goodtimes Power Member

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    I would strongly advise you to get some kind of Business degree. We are all in this to make money a a good Business degree will give you a solid foundation to do so.

    I am not a coder but I have picked up quite a bit of knowledge about it and it definitely helps. That being said, there are enough programs available here and in open source communities (Wordpress, Joomla, Sourceforge, etc) to get you by. The key is knowing how to put them all together.

    Probably the single best thing you can do for yourself is gain experience in IM by completing your own projects. You will learn more from than in any classroom.
     
  20. otto14

    otto14 Jr. VIP Jr. VIP

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    Why? There some really good business/marketing/copyrighting books out there written by successful entrepreneurs. Also, you are forced to read some of those books in college as well. What can a man do to learn more about business if books ain't helping?

    I am not new in IM. I use Wordpress and Joomla almost every day and I managed to do great things without writing a single word of code. I learned all that with trial and error and with endless hours of reading and watching youtube tutorials.

    I of course plan to IM while I study so experience will come anyway. The problem is, what should I study? What business degree would you recommend?

    Thanks!