Thank you for very detailed answer to all my questions! I see one of the main part of overall sucess here is doing proper job while searching for keywords. That will be main challenge and I'm very happy to start working on it and learn more. For the rest (website, content, data analysis and some additional marketing apart from SEO) I'm feeling pretty confident. Well, if I ever open my jurney, you can be sure that you inspired me to do it. The only thing about the replies that I would not fully agree with you is remarketing ads. Maybe it depends on the product but I have feeling that remarketing would work good especially on high price items. It's simply because if the item is expensive the customer would usually take his time before he end up buying it. Remarketing really helps customer to remind him about your website. It's very visible for me in my daily job where booking process (I'm in real estate) it's pretty long for average user. I see how remarketing helps them to get back on the website from the add and make the reservation. Even if I think about myself - every time I'm buying some items like PC, phone or other devices usually it takes me few days to analyse everything. I'm reading different reviews, jumping from one website to another. It never happend that I bought for. ex new smartphone the same day where I decided I need one. So overall I think remarketing should really help with more expensive items. But of course it depends how users on our website are behaving. Anyway, that's the thing that I will for sure test when I have website with traffic and products. Long way ahead but I'm excited Now it's time for me to take some action and start having fun with keyword research!